Learn how to weave your cold calls, voicemails, and emails with new social media outreach strategies that can increase your call-back ratio by at least 20%. Know how to prioritize various communication vehicles to get faster responses from prospects. Find the social footprint for many of your candidate prospects so you can expand the ways in which you connect with them. Know what to include in your social media messages that will increase the likelihood of generating a positive response. Relate the values of having your own Facebook page and LinkedIn Group, and define which types of activities are best for each of the social networks
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1. Social Media Outreach Vikas Kumar Talent Acquisition
2. Outreach Overview
3. Old Media Expensive & Unidirectional Traditional
Approach Build Creative = Buy Eye Balls
4. New Media Inexpensive & bi-directional (one-on-one
conversation) Broadcast Outreach
5. Initiating Contact Compelling Email Call & Voicemail
Social media outreach
6. ORDER OF RESPONSE SMS Instant Messenger Emails Call to
Mobile Phone Private Message (FB, Twitter DM, Inmail) Public
Message (Wall post, @twitter) Call to Land Line
7. Social Footprint Find them on: People Search: skipease,
wink, pipl, Social Site: linkedIn, facebook, twitter, myspace, ning
Contact Management: plaxo, evernote, zoominfo Search till you find
a lead. Look for Common friends in Network. Look for conversation
starter Common groups, Facebook page, Organizations, Alumni
etc
8. Social Media Messaging Grab their attention in few lines
Step #1 First Message Conversation starter Step #2 Choice of Words
Step #3 Focus on finding their availability/interest Step #4 Reason
to Reply
9. Templates for Social Media Contact Build Trust I just read
your blog on (topic) at (forum/site) I saw your comment on _______
I noticed your tweet about ______. Ask for a dialog Let me know if
you have interest and we can talk live. Tell them why youre
contacting them You seem to be an expert in ____ so I though if we
could talk
10. LinkedIn Messaging Hi (Candidate's Name) I reviewed your
profile today and found your passion towards _XYZ_. ABC is fortune
500 organization with an employee base of ____ employees and
offices in India, USA, UK etc. It also have a center of excellence
/ a high performing team /a core team of XYZ based out of Delhi. I
wanted to check if you or any one in your network would like to be
a part of Such a team.
11. Social Media Guide What Ask for Views, thoughts & share
yours Share your experience, blogs, Q&A Ask Questions,
Mentions, RT, Via, TChat When 3-4 Times a Day towards evening, more
traction on weekends. Once a day. Business Hours Monday through
Friday Max 1 Tweet an Hour How 3-4 lines, Images, links, Videos
Slideshare, Publisher, Groups, Pictures, Video, Shorthand, Symbols,
Keep length to 120- 130 Char. Images More the better, convert text
to image Professional images Share only self explanatory &
relevant images
12. Create Facebook and LinkedIn Groups You can send messages
to all members. People are more likely to accept an invite to join
a group rather than a personal invite. Post jobs for free. Build
thought leadership gain trust and attention Create quality content
to make it viral. Involve employees / team members create extended
network.
13. Social Network Profile LinkedIn Facebook Twitter Customize
public URL Customize public URL Bio with relevant handle Join
Groups & follow Company Pages Join Groups & follow relevant
Pages Follow you target audience Professional Picture & 100%
Complete Profile Add relevant URLs Keep About Section updated &
Complete Open Networker Manage Security Settings Follow & use
#tags
14. Social Network Activity LinkedIn Facebook Twitter Open to
recruitment communication Would like to know about you & your
company DM any recruitment message Post Jobs in Relevant Groups
Route them to your Company page Share Jobs but tweets must be
relevant & interesting for target audience. Status Updates must
be professional Give it a personal touch As per target
audience.
15. Optimizing Your Outreach Strategy Analyze your outreach
results to craft messages that works On which days are your
messages most often read & shared by others? At what time of
day are your links most often clicked on? By whom are your messages
most often read & shared? Do those results differ among
Twitter, Facebook, blog readers, etc.? Do those results differ
among topics or talking points? How do different calls to action
(i.e., watch this, learn more, find out) play out on different
channels, at different times of day, etc.
16. Other Tools & Ways to get attention Comment on their
status update. Mention their name Share their content Twitter
Search Followerwonk, Topsy, Twazzup, Twiangulate Twitter Alerts
Tweetbeep, Tweet alarm, Warble RT their post, mention them in your
post Facebook Search Social Search, Friend Finder UVRX Google
custom search engine for Social Search
17. CONTACT ME www.linkedin.com/in/vikaskumar2 @vik_2 Vikas
Kumar Talent Acquisition / Social Media [email protected]