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When it comes to successful Outreach with prominent bloggers, many brands and agencies are at a loss. Digital agencies like Tamar have been working with bloggers for years, in Tamar’s case 19 years, learning to perfect the art of Influencer Engagement to build brand awareness and value for our clients. Here is the presentation for our Social Media Week 2014 event 'The Only Way is Outreach' including results from research we conducted from a number of bloggers on blogger-brand/agency relationships.
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#SMWOUTREACH@TAMARUK
LOTTIEPEARCE
@LOTTIEPEARCE
CHRISTOPHERROTHWELL
@TWINDADDYO
ROBERTMCINTOSH
@THIRSTFORWINE
CHRISTOPHERSTREETER
@DADDY_CAMO
PAULINASIEDLECKA
@_PAULINA92
AMBARINAHASAN
@AMBARINAHASAN
CHRISTOPHERRATCLIFF
@POPDINUK
BloggersTHE BrandVSAgency Sponsorship
#SMWOUTREACH@TAMARUK
Do you blog full-time or alongsideanother career?
PART-TIME86%
FULL-TIME11%
OTHER3%
If part-time, what is your main job?
FULL-TIMEPARENT
FREELANCECREATIVE
MARKETING
If part-time, how much timedo you spend working on your blog?
21+ HRS
16-20 HRS
11-15 HRS
6-10 HRS
0-5 HRS
21+ HRS
16-20 HRS
11-15 HRS
6-10 HRS
0-5 HRS27%
21%
18%
20%
14%
34% 42%
3.5%
11%
9.5%
4%
Which platform do you get the most engagement?
1%
#SMWOUTREACH@TAMARUK
Do you prefer to work with agencies or direct with brands?
NOPREFERENCE
82%
AGENCY11%
BRAND7%
Who do you think does ‘blogger outreach’ better?
AGENCY65%
NOPREFERENCE
24%
BRAND11%
It really depends on theagency or brand ethos/approach.
Agencies usually understand bloggers more than
brands direct.It really does depend on
the individual, whilst agencies are more efficient, brands sometimes lack the understanding of what a blogger-
brand relationship involves.
They both suck for themajority and I'm usually surprised
when one is ok.
Any tips for agencies & brands?
READ MY BLOG BEFORE CONTACTING MEBE RELEVANT
BE UPFRONT & CLEARSTATE BUDGET
DON’T ADDRESS ME AS ‘DEAR BLOGGER’
BloggersTHE BrandVSAgency Sponsorship
#SMWOUTREACH@TAMARUK
Do you post sponsored content?
YES89%
NO11%
How many promotional enquiriesdo you get each month?
31+
21-30
11-20
6-10
1-5
0 9%
42%12%
19%
6%
11% 31+
21-30
11-20
6-10
1-5
0
I believe bloggers should disclose when they have been paid or
compensated to write a post.
Agree
I wish I received more opportunities to work
with brands than I currently do.
If the opportunity to blog full-time ever arose,
I would give up my job.
I would prefer to remain impartialthan make money from my blog.
Disagree
I believe, when reviewing a product, you should send it back afterwards to remain
impartial.
I believe bloggers should never receive payment or
compensation to write posts.
Any tips for other bloggers?
CONNECT WITH OTHER BLOGGERSCONTENT SHOULD BE A STORY
MAKE CONTENT PERSONAL, BUT NOT DAY-TO-DAYTWITTER IS YOUR BEST FRIEND
LEARN ABOUT SEO
#SMWOUTREACH@TAMARUK
