Social Media Madness: New Horizons Presentation

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  • 1.Social Media

2. Social Media Tools?
3. What is Social Media?
an Umbrella term that defines
the various activities that integrate
technology, social interaction, and
the construction of words, pictures,
videos, and audio
-Wikipedia
4. Conversation Online!!!
Simply put
5. So what?? Why Should I care?
BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009
Because Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. - Rupert Murdoch, Global Media Entrepreneur
SOCIAL MEDIAbeats Google in referred traffics
#1 Activity on the web
6. By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.
Since April, 2008, Comcast has helped over 150,000 customer through Social Media
Over 50,000 product ideas through Facebook
7. 8. We dont have a choice whether we do Social Media, the question is how well we Do it- Eric Qualman
9. 10. Social Media Strategy
11. #1
12. #2 Listen
13. Learn about your Audience!!
14. #3 Choose Channels/ Tools
15. 16. #3Set Home-base
17. #4 Engage
18. #5 Choose TEAM
19. #6 Analyze, Measure, Optimize
20. 21. 22. 23. 24. Increase Facebook Fan Page
25. #1: Embed Widgets on
Your Website
26. #2: Invite Your Email and RSS Subscribers
27. #3: Make a Compelling Welcome Video
28. #4 Use Facebook Apps
29. #5 Place Facebook Ads
30. 31. Twitter for Business
Share Information
Market Intelligence
Build Relationships
Passionate Advocates
Product Improvements
SALES
32. The key is to
post messages that your followers will find compelling
33. What are you going to post about?
Relationships, immediate customer service, get-in-radar, etc
34. LINGO
Following
Tweet
@username
DM, or direct message
RT, or retweet
Trending Topics
Hashtag (#)
Tweetup
Shortened URLs
35. Strategy: Free your tweeter bird
36. #1
37. #2 Determine Goals
38. #3 Twitter Profile
39. #4 Build
40. #5 Track, Measure, Iterate
41. 42. Why LinkedIn?
Free!!!most of it
Not>professional site
GLOBAL market reach
Increase VISBILITY of the brand
Reaching the Right People
Generate traffic
Facilitate introduction
Experts opinions
Competitors/Industry health
43. LinkedIn Strategy
Marketing Sessions
Answers
Services
Search
Groups
Polls
Events
Presentation
Buzz
Network
Recommend
Competitors
OR
Industry
New Market &Opportunities
Linkedin Crowd
owner
Home-Base
44. 45. Gotcha Know!!!
Companies dont blog, Individual do
Read other blogs
Blogging is not a
replacement
46. Blogging Strategy
47. #1 Its All About Community
48. #2 Content is KING
49. #3 Beyond Just Text and Pictures
50. #4 SEO
51. #5 Encourages Interaction and Action
52. 53. 54. 55. Photo Credits
Left only direction: http://www.clker.com/clipart-13792.html
Calculator: http://inspiredeconomist.com/tag/environmental-calculators/
Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/
Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335
Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html
Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/
Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/
Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estate
Stop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.html
We can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.html
Set Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/
Kid Listen: http://ovarukrastradio.site40.net/
Social Channels: http://avtecmedia.com/marketing/social-networking/
Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspx
HomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.html
Kids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/
Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/
Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/
Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.html
Increase Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpg
Facebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/, http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/
Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.html
Subscribe and Win: http://wallstory.wordpress.com/category/free-stuff/
Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/
Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/
Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpg
Oprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.html
Twitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/
Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/
Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfm
LinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/
Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.php
SEO: http://www.geekzu.com/basic-search-engine-optimization-tips/
SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html
56. Presented by
Fisher Laishram
Email: fisherlaishram@socialbuzzers.com
Facebook: http://facebook.com/fisher.laishram
Fan Page: http://facebook.com/SocialBuzzers
Linkedin: http://linkedin.com/in/fisherlaishram
Website: www.socialbuzzers.com

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