Managing the Social Media Madness

Carmen HudsonRecruiting Toolbox

Universum Employer Branding Conference

Hello.

Our new addiction

Credit: Peter Shankman

Strategy

• Anticipates/telegraphs difficulty• Scales• Can be repeated• Sustainable• Measurable and meaningful

Focus your efforts on strategically selected positions or a clearly stated objective

Social Media Management

"Numbers don't matter. What's important is that you understand your audience, know what they want, and give it to them.”

--Peter Shankman, founder of Help a Reporter Out

Social Recruiting

• Join the conversation• Listen• Job distribution• Sourcing (finding prospects)• Increase or manage referrals• And what else?

All Roads Lead to This…

• Phone Call• Email• IM• Virtual Meeting• Face to Face Meeting

…which should lead to this

Social Recruiting Workflow

How would you improve this?

1

2

43

5

67

8

Get smart.

• Join Twitter. Now. Follow: @JennyDeVaughn, @Katdrum @JenniferMcclure @Jason Lauritson @peopleshark

• Start a blog – 1 post/1 feature per week– Wordpress.com– Tumblr.com

• Spend 30 minutes/week on demo calls

Start small.

• Pick an important problem to solve• Don’t design a strategy, identify your objective

and create a workflow• Try some things• Learn some things• Measure stuff• Achieve some small wins

Channel your inner MacGyver.

Engaging Software Architects

Your sourcers are doing this already.

Make it easy for jobseekers.

Get help.

• PR• HR• Marketing• Recruitment Ad Agency• Legal• Vendors– ATS, Job Distribution, CRM– Microsites, Portals, SEO– Listening, monitoring– Profile-building, referrals, reverse referrals

I am excited to connect with you.

• carmen@recruitingtoolbox.com• @peopleshark• Linkedin.com/in/carmenhudson• www.recruitingtoolbox.com