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PAUL KORTMANhttp://connexsocial.com/presentations
@namtrok #StartGarden
SOCIAL MEDIA FOR
STARTUPS
Wednesday, August 28, 13
@namtrok#StartGarden [email protected]://connexsocial.com/presentationsWednesday, August 28, 13
Wednesday, August 28, 13
Definitions
Definitions
Objectives
Content Strategy
Tactics
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Differences in Social Media for Startups
Uncertainty
Customer Dev.
Growth
Scrappy
Unknown
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Wednesday, August 28, 13
GROWTH HACKING
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Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Acquire Customers
Ads
Search
Fan Activation
CTA
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Wednesday, August 28, 13
Customer Development
Pivot
Acquire Knowledge
Wednesday, August 28, 13
Acquire PR
Wednesday, August 28, 13
Acquire Funding
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Customer Service
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Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Content Strategy
Definitions
Objectives
Content Strategy
Tactics
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Content
PlaceTime
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Frequency?
Content
PlaceTime
Creation or Curation?
Sources?Topic? Voice?
Market Influencers?
For3at?
Memes?
Incentives?
Contests?
Cross-‐net6ork?
Wednesday, August 28, 13
PlaceTime
Content
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Tactics
Definitions
Objectives
Content Strategy
Tactics
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Wednesday, August 28, 13
ToolsWordPress.org Mailchimp.com Followerwonk.com
Knowem.com
Bufferapp.com
Feedly.com
Searchinstagram.comTop-hastags.com
Sproutsocial.com
Marketo/Pardot/Hubspot/WordPress Plugins
Mixpanel.com/Kissmetrics.com/Google Analytics
Rapportive.com
Fiverr.com
Rowfeeder.com
IFTTT.comSocial buttons
Wednesday, August 28, 13
About your opinions
About the market
About problem solving
Using Info-graphics
Summarize another’s blogRespond to an influential blog
About questions the market has
Blog
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http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm
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Wednesday, August 28, 13
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Wednesday, August 28, 13
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http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/
http://www.vocus.com/blog/get-more-engagement-on-pinterest/
Wednesday, August 28, 13
@namtrok [email protected]://connexsocial.com/presentations
Thank You!
Questions or Need more Growth Hacking Tips?
Wednesday, August 28, 13
