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Social media for startups. The Australian internet landscape and why you should be using social media for your business. Examples of social media and how to get started.
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Social Media for Start-upsThis webinar will start at 12:30pm AEDST
Lara SolomonSocial Rabbit
Oliver MilmanStartupSmart.com.au
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Oliver Milman
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StartupSmart.com.au
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What is social media
Social Media is….- Part of your business’ marketing- Hard work- As effective as you make it- Not a replacement for other ways to promote your business- Is a way to promote your business to a large number of people- Great for SEO- A way to drive traffic to your website- A way to get more bang for your buck from your offline marketing- A way to listen to your audience- A way to get feedback from your audience
Social Media is NOT….- A silver bullet- FREE (unless you count your time as free)- A way to make $millions$ overnight- Easy – have you ever known anything easy to get you amazing results- a one size fits all approach, you need to experiment
What social media are you using to promote your business?
Business use in Australia
FACT: Australian small businesses that use social media as part of their online business strategy are more likely to achieve bigger revenue returns from their websites.
34% of SMBs use social media, with a further 15% planning to use it in future. The top three sites used are: 1. Facebook 75%2. Twitter 47%3. LinkedIn 42%
Source: Melbourne IT eBiz Review 2010
Comscore estimated that 90% of Australian Internet users visited social media sites in February 2010
Internet Use in Australia
Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011
Internet Use in Australia
Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011
In Australia Facebook is the 3rd MOST
VISITED website!!!
Source: Comscore.com: whitepaper State of the Internet Australia Feb 2011
Why is social media important for your business?
• It spreads your message to a wide audience• It is a cost effective way to promote your business• Builds long term relationships• Increases traffic to your website• Helps with SEO• To play where your audience is• It improves your business’ digital footprint• To increase sales• To tell customers about new products/services• To get feedback on products/services• To engage your customers• To make your customers feel loved!
The benefits of having a good social media presence
Find out what your audience actually wants (rather than guessing!)
To build TRUST
People Trust People more than Ads
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Nielsen Social Media Report 2009
People Want to Communicate Online
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The downsides of not using social media
• People can’t find you• You miss out on sales• You miss out on SEO advantages• Your business is seen as ‘old fashioned’• People don’t get in touch because they can’t Facebook you!• Missing out on a marketing opportunity• Missing out an audience
Businesses that have used social media to their advantage
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Dropped Email Marketing in flavour of social media…..
Businesses that have used social media to their advantage
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Over 12,000 Fans in 3 months = Doubled online sales
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#CrustFreePizzaFriday
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Book review = Free book Friday
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Red Bull engaging customers
How social media can level the playing field with large companies
• You Don’t need a BIG budget to play• You can make your business look BIG easily• You can give awesome customer service
First social media steps for start-ups
1. Know who your target audience are
AGEWHERE DO THEY LIVE?
TV SHOWS
WHAT DO THEY DO IN SPARE TIME
WORKING?
MARRIED?
EDUCATION
First social media steps for start-ups
2. Find out where your audience are playing
First social media steps for start-ups
3. Work out who will drive the social media in your business
First social media steps for start-ups
4. Work out how much time you have daily to give to it
POLL
First social media steps for start-ups
5. Decide WHAT you want to achieve from it1. Goals2. Objectives
SalesBrand AwarenessEducationTrustInsightsWebsite traffic
First social media steps for start-ups
6. Work out how you will measure your goals & objectives so that you know it is working
First social media steps for start-ups
7. Synchronise it with your offline marketing
First social media steps for start-ups
8. Plan your attack!
Use your keywords in your social media
Use the same keywords that you use on your website in your social media…..
Find out your keywords with the Google Keywords tool
Helpful links and social media tools
Linkswww.SocialRabbit.net www.Mashable.comwww.SocialMediaExaminer.comwww.Technorati.com www.Hyperarts.com
Social Media ToolsTweetdeck (Tweetdeck.com)Hootsuite (Hootsuite.com)Sendible (Sendible.com)iPhone appshttp://www.socialrabbit.net/shop/free-ebooks - free resources to help you with your social media
Special Offer for StartUpSmart
Steps takes you through step by step everything you need to set up, grow and maintain your Facebook page. It’s like having someone in the room with you!
Usually $147, now only $95 if you use code $M&RT1 at the check out – SAVE 35%
www.StepsLearning.com
OFFER ONLY VALID UNTIL MIDNIGHT MARCH 11th 2011
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