Law for Online Media Startups

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Slides from the presentation Jan Schaffer of J-Lab gave at the LION Publishers 2015 Summit in Chicago Oct. 1-3.

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  • Law for Media Startupshttp://towknight.org/research/law-for-media-startups/

  • Business Formation

    Sole proprietorships

    LLCs

    Nonprofits IRS 4 criteria

    Content must be educational

    Manner of distribution must be distinguishable from ordinary publishing

  • Labor Law

    Employees v Freelancers

    Freelancers dont get min. wage, OT, workers comp, family leave, contributions to social security, medicaid

    Interns must meet 6-point test or be paid

    Training similar to schooling

    For benefit of intern

    Doesnt displace an employee

    Employer doesnt benefit, may be impeded

    Not promised a job

    Both boss and intern know its unpaid

  • Copyright

    Must be:

    Original Content

    Fixed in a medium

    Not copyrightable:

    Ideas

    Facts

    News

  • Copyright Dos and Donts

    Linking is OK

    Copying a portion of an article w a link may not be OK

    Federal Documents not copyrightable, OK to use

    Hot News Doctrine News orgs have tried to stake a claim to exclusive news. Courts have not agreed.

  • Are People Republishing your Content?

    Permission? Rules?

    ProPublica doesnt allow trimming stories.

    Must credit

    Tofel: Free is a good price. If it doesnt work for you, you should pass

  • Fair Use - Complicated

    Lots of judgment calls

    OK to use if its transformative, ie a parody

    News more OK than entertainment

    Depends on amount used: Pres. Ford exception-400 words used by The Nation on his pardon of Nixon

    Is your use reducing commercial value?

  • Fair Use Most Common Misconception

    Republication of copyrighted content during a breaking news event is NOT fair use

    Exclusive photo of a crash or disaster has monetary value, audience value

  • Fair Use You Tube, Facebook

    Can you use YouTube Videos?

    Likely OK if the video is embedded w code provided w YouTube clip - YouTube allows video uploader to decide if it can be embedded in other sites

    Facebook Photos?

    FB requires users to allow 3rd parties to republish photos posted under Public setting.

  • Native Ads - sponsored, presented, featured, , in partnership with, promoted by

    TheAtlantic.com and Church of Scientology

    Comments were sponsored too

    Apology and new guidelines

    Social media issues

  • Native ads

    Tricking consumers into thinking its a news story?

    Consumers dont notice the labels.

    Often dont understand them

    When article looks like a news article, they think it is

    Qualcoms Whats inside? series on Mashable new tech in new products. But once sponsorship ended, didnt have to continue to identify itself

    When native ads travel thru social media, the origins get lost

  • Native ads and FTC

    Diet pills and fake news stories FTC sued

    2013, FTC notified search engine cos that including paid rankings in search results was a form of advertising had to distinguish

    FTC updated guidelines on bloggers being paid for reviews. Blogger must disclose any material connection

  • Email Newletters

    Accurate header & subject line identify person/business who is sending

    Accurate address

    Tell why they are receiving

    How to unsubscribe

  • User-Generated Content

    Section 230, Communications Decency Act -- means websites, apps, ISPs not liable for content users post

    OK to moderate, edit or delete it

    Exception: Roommates.com. Asked users to post profile info could violate fair housing rules, courts ruled that the site was a developer of the info., not just publisher. Therefore liable

  • UGC

    You are liable if user infringes on someones copyright and 3rd party sues you.

    Register w US Copyright Office, under DCMA, a copyright owner will be required to first serve you with a take-down notice. If you remove it, you will not be liable.

  • Open Meetings

    Most states have open meeting laws. RCFP summarizes by state

    Most have open records laws.

    Most consider emails of public officials to be public records

  • FOIA & Open Records

    Only applies to FEDERAL agencies and depts(Congress exempted itelf. But can get correspondence between member and an agency.)

    Covers RECORDS not INFORMATION

    Have to respond, but not deliver, within 20 days

    Can appeal, sue

    Write a news story

  • Access to Information

    State shield laws protect some sources

    No Federal shield law

    But investigators can access your sources electronically track phone calls, emails

  • Surveillance

    Standard email and social media account contains kind of information interrogators used to pull out fingernails to get. Joel Simon, CPJ, 2014.

    Take care in using public hot spots: Your cell phone or connecting to the internet in a hotel room can telegraph your location

    Current laws allow IR, FBI, others to get stored emails and docs in the cloud w/o a warrant

  • Subpoenas for Anonymous Commenters

    Courts balance strength of defamation claim against comments 1st Amendment rights

    Might be ordered to turn over any info. you have on your users.

  • Other J-Lab Resources KCNN.orgLaunching a Nonprofit News SiteTop 10 Rules for Limiting Legal RiskJournalists Guide to Open Government

  • Thanks!

    Jan Schaffer [email protected]

    @janjlab