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Social Media MarketingFor Startups
@alimirza2k
Social Media For Startups
1. Why use social media? 2. The ultimate challenge (Why do we fail) 3. ABC system for social media 4. How to create a basic social media plan5. Simple $0 hacks for startups
@alimirza2k
@alimirza2k
1 – Why use social media ?
@alimirza2k
1 – Why use social media ?
1 – Why use social media?
@alimirza2k
2 – The ultimate challenge (why do we FAIL?)
@alimirza2k
Quick Social media Survey
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Why do people use social media anyways ?
@alimirza2k
Social media Is making us lazy ……Do you think this TREND will stop ?
@alimirza2k
@alimirza2k
The Ultimate Challenge
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3 - The Solution – ABC System
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BUT HOW …………………….. ?
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Attract
Build
Convert
Create a planPick 1 – 2 channels Post consistently
Attract Phase
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Attract
Build
Convert
Use images/videos80/20 rule
Benefits NOT featuresConsistency START EARLY
Build (relationship) Phase
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Attract
Build
ConvertAsk
Engaged fans will convertIncentives
Convert Phase
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4 - How to create a Social Media Plan ?
WHAT – is your business about ?
WHO – is your target audience ?
WHERE – is your target audience on social media ?
HOW - to connect / engage with the target audience ?
OR (What to post / tweet / share)
7 Content Ideas For Startups (What to post)
1. Share your WHY2. Talk about your team3. Show off your product / MVP 4. Post about relevant events 5. Share your milestones 6. Talk about the community 7. Share industry news
@alimirza2k
5 – Simple $0 hacks for startups
a) Add to startup directories: www.submit.cob) Twitter: follow & engage with the fans of competitors c) Use your email signatured) Answer questions on QUORAe) OVER USE Google analytics f) Build relationships with news journalistsg) Find emails addresses easily > www.emailhunter.co
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Google Analytics (Data is GOD)
…............ Where should I spend most of my time?
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Building relationships with news journalists
1 – Local events • “RUN” into them and exchange business card • Only pitch after they remember your name/startup
2 – Set up Google Alerts • See who is talking about your niche • Get daily updates & comment on their articles
3 – Use Twitter lists • Add journalists & bloggers in a twitter list
Example – Google alert WIN
Step 1 – Google alerts on right keywrodsStep 2 – Email the blogger / JournalistStep 3 – WIN
@alimirza2k
@alimirza2k
Dark Truths About Social Media
- Pay to play - FREE ONLY to start - Requires hard work & time - No short cuts - ABT (Always be testing)
Social media is NOT optional
