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I gave a talk to the UN
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MY BACKGROUND
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WHY WE’RE HERE
Social media is a changing landscape…
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AND IT’S GROWING EVERY DAY
Facebook: 800M active users Twitter: 230M tweets sent every day Smartphones: 117M sold globally in 2011, 44% growth over
previous year Foursquare: 1B total check-ins
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WHAT IS SOCIAL MEDIA? AND WHAT IS IT NOT?
Used to be “because everyone else is there” One-way conversation Extension of advertising
And now…– Consumers have a louder more powerful voice than ever before– Everyone has a role in telling the story– More competition than ever before– Define value for social media presence– It’s more about reach than impressions
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WHAT IS THE CURRENT CONVERSATION ONLINE?
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THE COMPETITIVE LANDSCAPE
OrganizationUnited Nations
(Official)UN Foundation World Bank White House CARE The Economist
Facebook Likes 28,708 42,683 119,932 1,189,456 41,701 860,206
Twitter mentions(6 Months)
164,693 2,650 96,136 937,392 6,686 246,789
Blog mentions(6 Months)
296,217 1,201 66,390 537,773 274,524 59,918
Twitter Followers 588,041 42,121 63,645 2,476,890 454,152 1,289,498
Total Upload Views
3,575,597 448,142 2,402,478 63,197,826 345,937 164,460*
Message Boards (6 Months)
140,443 93 24,367 425,659 69,537 21,792
Flickr Activity Very active Active Active Very Active N/A N/A
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CLARIFYING THE MESSAGE
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Million Moms Challenge Microsite
Strategic Partners:• UN Foundation• Johnson & Johnson• ABC News
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Clinton Global Initiative & Facebook Live Chat
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NPR & Instagram & Tumblr
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The British Monarchy & Flickr
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The Economist & YouTube/Vimeo
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Mayor Bloomberg & Foursquare/Twitter
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ALWAYS ON…
Your social media channels are always on. What is the space your trying to “own?” Be clear in your voice, tone and above all…
– Make it personal!
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THANK YOU!
Email: [email protected]
Twitter: @sloane
Website: http://www.lippetaylor.com
Blog: http://www.thecausemopolitan.com
