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SOCIAL MEDIA TALKFacebook
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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI, I’M NICKI
HICKS!
#WCJAX | @n ick ih ic ks
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red-vine-web-studio
Design. Develop. Optimize.
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WHAT’S THE POINT OF
USING FACEBOOK FOR YOUR BUSINESS?
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WHAT’S THE POINT OF USING FACEBOOK FOR YOUR BUSINESS?
1 Get in front of your target audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.
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IS FACEBOOK RIGHT
FOR YOUR BUSINESS?
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FIRST…A FEW FACEBOOK STATISTICS
1 There are over 1.59 billion active users on Facebook.
2 The average American spends over 40 minutes per day on Facebook.
3Facebook accounts for an average of 25% of referrals to business websites.
442% of marketers say that Facebook is critical to their business.Statistics above are from Facebook, Shareaholic, and the State of Inbound
Marketing.
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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: AGE BY GENDER (ON FACEBOOK)
Statistics above are from Facebook.
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NOW…LET’S TALK DEMOGRAPHICS: LOCATION (WORLDWIDE)
Statistics above are from Facebook.
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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.
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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
redvinestudio.com
A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON FACEBOOK
1 Go to https://www.facebook.com/business/.
2 Click “Create Ad.”
3 Click “Promote your Page,” then “Set Audience & Budget.”
4 Start testing!
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OK. SO YOU’RE
CONVINCED YOU NEED TO
BE ON FACEBOOK.
NOW WHAT?!
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STEP 1: CREATE YOUR PAGE
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STEP 1: CREATE YOUR PAGE
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STEP 1: CREATE YOUR PAGE
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STEP 1: CREATE YOUR PAGE
Edit your page’s URL in About > Facebook Web Address.
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STEP 2: GROW YOUR FACEBOOK AUDIENCE
1 Ask friends, family, and clients.
2Add your links…everywhere. Include like boxes on your blog and email signature, too.
3 Create ads or boost individual posts.
4Engage your audience on your page, on other pages, and on groups.
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STEP 3: CREATE CONTENT
1 Whether your own posts (past or present) or others, blogposts are a great way to engage your audience and drive traffic.
BLOGPOSTS
2 This is content specifically created to convert visitors. Examples include: whitepapers, eBooks, infographics, and more.
CONTENT OFFERS
3 If your email newsletters are archived on your website, share it with your social media audience, too.
EMAIL NEWSLET TERS
4 When you create a press release, share it on your social media channels for even more reach.
PRESS RELEASES OR INDUSTRY NEWS
5 Whether a hosted video (on a site like YouTube) or a direct upload to your social account, share videos.
VIDEOS
6 Photos should be part of every post, if possible. Posts with photos are engaged with more often than those without.
PHOTOS
7 From questions to FAQs to quizzes, engage your audience by prompting them to interact with you.
INTERACTIVE CONTENT
8 These posts can be salesy, show personality, and/or simply give your audience an idea of what goes on in your business on a daily basis.
“A DAY IN THE L IFE”
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STEP 4: CONTINUE BUILDING YOUR FOLLOWING
1 Show off your personality and share great content.
2 Engage visitors through likes and commenting.
3 Continue to boost great posts to be found.
4 Measure what’s working and what isn’t.
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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3 Push people toward content or content offers where they can convert.
4 Measure…everything.
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NOW…THE FUN PART:
MEASUREMENT
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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Start by measuring overall visits to your blog and website. Focus on where visitors are coming from.
VISITS
2 Next, look at where you are getting the most engagement from on your blog and social media between comments, likes, etc.
ENGAGEMENT
3 Then, measure leads. How many contact forms or email signups did you get?
LEADS
4 Last – and most importantly – how many sales were made? Backtrack to identify where those conversions came from and continuously improve your process.
CONVERSIONS
#WCJAX | @n ic k ih i cks
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FACEBOOK MEASUREMENT: FACEBOOK INSIGHTS
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FACEBOOK MEASUREMENT: FACEBOOK INSIGHTS
• Overview: a little bit of everything
• Likes: likes and unlikes over a given time
• Reach: how organic (non-paid) and paid traffic are seeing your posts
• Page views: visitors viewing your page
• Actions on page: conversions made
• Posts: when posts were most engaged with
• Events/Videos: events/videos engagement
• People: demographics who engaged with your page
• Message: any messages your page receives
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FACEBOOK MEASUREMENT: 3RD PARTIES (SPROUT SOCIAL)
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FACEBOOK MEASUREMENT: GOOGLE ANALYTICS
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FACEBOOK MEASUREMENT: GOOGLE ANALYTICS
