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Delivered to Singapore's Ministry of Education on April 13, 2011. Focus is on social media: Singapore's media landscape, real-time communication and expectations, and cloud computing. Student examples at end.
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New Media Communications in the Classroom
Michael Netzley, PhD
Singapore Management University
(c) 2011 Michael Netzley, PhD
Three Issues in 2011
Singapore
Digital Literacy
Real Time
Cloud Computing
Sin
gap
ore
’s O
nlin
e
Envi
ron
me
nt
Spokes and Short Form
Evolving Content Consumption
Long Form Short Form
SG: Three-Year Longitudinal Study
Online Survey of Internet Behaviors
1634 Valid Responses
Stratified sample to ensure age-representation
SG Netizens: On-line Behavior 2009
0 10 20 30 40 50 60 70 80 90 100
Watch Videos
My SNS
Visit Friends' SNS
Leave Comment Blog
Upload Videos
Personal Blog
On-line Ratings
Microblog
wiki contribution
30+ 20-30 <20
(c) 2011, Michael Netzley, PhD
0% 20% 40% 60% 80% 100%
Watch Videos
My SNS
Visit Friends' SNS
Leave Comment Blog
Upload Videos
Personal Blog
On-line Ratings
Microblog
Wiki Contribution
30+ 20-30 Under 20
(c) 2011, Michael Netzley, PhD
SG Netizens: On-line Behavior 2010
2010 Sg Microblogging
308% Increase
(c) 2011, Michael Netzley, PhD
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Watch Videos
My SNS
Visit Friends' SNS
Leave Comment Blog
Upload Videos
Personal Blog
On-line Ratings
Microblog
Wiki Contribution
30+ 20-30 Under 20(c) 2011, Michael Netzley, PhD
SG Netizens: On-line Behavior 2011
Sin
gap
ore
(c) 2011, Michael Netzley, PhD
Re
al t
ime
Internet
Speed
Hudson River
10:20am
“A lot of this [interaction] is about speed and how fast customers can respond. And just as powerful, how fast can a business respond to the customers? It speeds the pace at which a relationship deepens between the business and customer.”
- Paul Greenberg, CRM expert
“The era of Web 2.0 is raising the bar
on our collective expectations for
information access, service levels and
customer experience.”
- Mike Murphy, Information Management
Fortune 100 Websites
68%
-23.02%
Companies experienced
drop in traffic to
corporate website
Average decline
from 2009
through 2010
Webtrends Report, March 17, 2011
People everywhere are communicating around their similar
interests
They are communicating
continuously with mobile technology
Conversations are rapidly migrating from websites to social networks
The future is social business…and IBM
values this as eventually being a $100billion industry
What Does it Mean for Education?• Learning becomes woven into the fabric of everyday life
• Here-and-now learning rather than scheduled study and exams
• Active and continuous knowledge construction by learners—digital literacy
The Cloud
Cloud Computing
Ph
ysic
al C
on
stra
ints
: C
lass
roo
m
Inte
llect
ual
Re
ach
Li
mit
ed
to
Re
sou
rce
s
Div
ers
ity
limit
ed
to
P
arti
cip
ants
Digital Media Across Asia Wiki
Completing the Project
Teamwork
Online Research
Online Networking
Artistic Flair
Student Sample #1
Student Sample #4
Lessons Learned About Social Media in Education
Face is a multi-dimensional concern: + and -
AMPAutonomy
Mastery
Purpose
Recognition
