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This presentation looks at how Nonprofits can use social media. It focuses on Strategy, Content, Pictures, Video and Mobile.
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fundraisinisfun.com
A Fresh Look At Social Media
fundraisinisfun.com
A Fresh Look At Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/contact-the-fundraiser/
Social Media Strategist & CEO- Chief Engagement Officer
fundraisinisfun.com
I tell classes that we no longerjust go out to dinner with friends, we take our whole network with us.
fundraisinisfun.com
A Fresh Look At Social Media
• Social Media- General• Social Media strategy• Content• Pictures• Video• Mobile
fundraisinisfun.com
Top 10 “I Believe”
• 2 way street
• Too many NPO’s
• Collaborate
fundraisinisfun.com
Top 10 “I Believe”
• Strategy
• Spend & ye shall receive
• Friends bring friends
• Cheerleaders
fundraisinisfun.com
Top 10 “I Believe”
• 10 = 10,000
• Ty Cobb
• Firemen
fundraisinisfun.com
Actual Job Posting• If you are enthusiastic, optimistic, creative and have initiative, ______ has a position as fundraiser for you.• ______, a national organization is looking for a fundraiser. The position includes:• · Responsibility for the fundraising system
· Finding new sources of funding· Developing partnerships· Writing grant requests and reports· Maintaining an ongoing relationship with donors· Making a yearly income plan· Managing and directing fund raising events· Directing public relations and composing advertising material· Insuring that funding requests reports are submitted on time.
• Additional informationThis is a key position which defines and implements the fundraising strategy of the organization.The position involves working side by side with the CEOThe position includes locating fundraising sources in Israel and abroad and working with the commercial sector, the private sector and the government sector including municipalities and foundations.
• Requirements- English at mother tongue level (obligatory)- The ability to speak and write at a high level in English and Hebrew- Previous writing experience- Fundraising experience- The ability to work alone and to work as a part of a team- Excellent interpersonal skills- Creativity and entrepreneurship- Marketing skills- Experience in organizing events- The candidate must own a car and be willing to travel all over the country- Preference will be given to someone who is connected to the field of disabilities
• This is a half time position which may be extended in the future.
fundraisinisfun.com
2012 NPO Social Networking Report• 98% on FB, 74%
Twitter, 64% YouTube, 48% LI
• 55%- social networking = FR (OY!)
• 46% of US millionaires- on FB
• 70% of Tweeps- outside US
3% raised over $100,000 on FB BUT 30% between $0-1000
fundraisinisfun.com
Engagement Till Now…
• Thank you letters
• Phonecall
• Invite to small event/gala dinner
• 1 on 1/parlor
• Direct Mail
• Annual Report
fundraisinisfun.com
Less Me, More You
@marcapitman
fundraisingcoach.com
People who only broadcast
soon become boring
fundraisinisfun.com
Less Me, More You
fundraisinisfun.com
Social Media- There’s no such thing
• Expert• Guru• Authority• Ninja • Rockstar• Maven
• Sensei• Diva• Princess• Superstar• Zen Master of SM• MVP
Me: Just another social media user
fundraisinisfun.com
The 10 Commandments of Engagement
• COI/ROE vs ROI• Be creative,
fearless• C-Level onboard• Community 1st,
monetize later• Quality over
quantity
fundraisinisfun.com
The 10 Commandments of Engagement
• SM ≠ FR• SM is NOT free• NO religion,
politics, personal attacks, negative comments
• 100 > 100,000• Donate button- so
what?!
fundraisinisfun.com
Social Media Strategy
fundraisinisfun.com
Social Media Strategy- Competition
• What platforms
• Who to engage
• Added value
fundraisinisfun.com
Social Media Strategy- The Who
• Who to engage• Who does the
engaging
Make sure you’re there-don’t miss an opportunity!
fundraisinisfun.com
Social Media Strategy- The What
• Short & long term goals
• Guidelines & crisis management
• Quality trumps quantity
fundraisinisfun.com
Social Media Strategy- The Where
• Your audience• Your mission• You DON’T have to
be everywhere!
fundraisinisfun.com
Social Media Strategy- The When
• See what works• Blog calendar
“Shoot for done, not perfect! Getting a blog post out the door gets 100% results. Unpublished gets 0%”
- @johnhaydon
fundraisinisfun.com
Social Media Strategy- The Why
• To fundraise…NOT!• Engage ► trust ►
action (thank you @askdebra!)
• Patience folks
fundraisinisfun.com
Social Media Strategy- The How
• Measure• The overall strategy• How will you help
your community???
fundraisinisfun.com
fundraisinisfun.com
Content- RSS
• Curate
• Vary
• Read & Learn
• Alerts
fundraisinisfun.com
Content- Blog
• Guest post• Make it timely-
e.g. Komen• Tell a Story• Different
contributors• Calendar
fundraisinisfun.com
fundraisinisfun.com
Content- Facebook
• Personal ≠ Biz• Pat your shoulder• Create convos• Say thank you!!!
fundraisinisfun.com
Facebook- Great Ideas
Via: http://on.mash.to/A42CYx
fundraisinisfun.com
Content- Twitter
What TO do• Follow local NPOs,
media, influencers
• Become the expert
• 60-30-10
• Push out content
fundraisinisfun.com
Content- Twitter
No you didn’t!• Broadcast• Like us on FB• We need $$$• 4square
fundraisinisfun.com
Twitter- be creative!
fundraisinisfun.com
Twitter- Engage!
fundraisinisfun.com
Oopsie! Failures we can learn from
Via: http://bit.ly/w5fL2f
fundraisinisfun.com
Read. Think. Post.
fundraisinisfun.com
Oopsie! Failures we can learn from
Via: http://bit.ly/xYEOIj
fundraisinisfun.com
The Perfect Tweet
fundraisinisfun.com
Content- LinkedIn
Image courtesy: http://bit.ly/QGV4uu
fundraisinisfun.com
Content- LinkedIn
• Research• Connect• Show expertise• Generate leads
The best of SOCIAL media-
it’s 1-on-1!
fundraisinisfun.com
It’s All About The Image
fundraisinisfun.com
Pictures- Instagram
Image courtesy of: http://bit.ly/RmT6io
fundraisinisfun.com
An Instagram Moment
Image courtesy of Meg Hoffman (@NonProfit_Meg) from Boston’s Bay Cove Human Services
fundraisinisfun.com
Pictures- Instagram
• Latest news
• Sneak peek
• Who you are
• Supplies & products
• Carmen Sandiego
fundraisinisfun.com
fundraisinisfun.com
Pictures- Pinterest
Image courtesy of http://bit.ly/QUG4HX
fundraisinisfun.com
Pictures- Pinterest
fundraisinisfun.com
Pictures- Pinterest
• Contest
• Constituents
• Be unique!
• Holidays
fundraisinisfun.com
Pictures- Pinterest
Thanks Leslie White Clay (@LWClay)- hopecottage.org/
fundraisinisfun.com
Pictures- Pinterest
fundraisinisfun.com
Pictures- Pinterest
fundraisinisfun.com
Pictures- Pinterest
fundraisinisfun.com
Pictures- Pinterest
• Bring/DON’T bring
• My first meal
• Tiyulim recomm
• Craziest lift item
Picture frames should not constrain out of the box thinking
fundraisinisfun.com
Video
fundraisinisfun.com
Video- YouTube, Viewbix
• Tell a story
• Forget Spielberg
• Donors/Advocacy
• Shares
• Traffic
fundraisinisfun.com
Video- Tout, Viddy
• 15 seconds
• ENGAGE!!!
• Mobile
• Social
fundraisinisfun.com
Mobile
fundraisinisfun.com
Mobile
• EVERYONE is there
• Email, Social, Biz
• Engage & interact
fundraisinisfun.com
Mobile- Foursquare
• Check in at events
• Raise awareness
• CI
• Link to Twitter etc
fundraisinisfun.com
A Fresh Look At Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/contact-the-fundraiser/
Social Media Strategist & CEO- Chief Engagement Officer
