Social media 101 engagement

  • Published on
    17-May-2015

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Social Media Engagement: It is more than talking; learn to listen! A monthly educational series taught by Dorien Morin-van Dam Social Media Manager, Consultant and Trainer at More In Media. Available to the community as well as to HONMB members at a discounted fee, each month is a different class specific to a social media platform or topic.

Transcript

<ul><li> 1. Social Media 101Hands On Networking Engagement 2012 Dorien Morin-van</li></ul> <p> 2. Social Media Engagement 2012 Dorien Morin-van 3. Just like you wouldnt asksomebody to marry you on the first date, social media allows potential clients &amp; customers to get to know you better. 2012 Dorien Morin-van 4. Five StagesConnectingFirst ImpressionsBuilding TrustDeeper RelationshipCommitment! 2012 Dorien Morin-van 5. Or, in #SM termsConnectConverseCollectCurateCreateConvert 2012 Dorien Morin-van 6. Connecting Initial Contact 2012 Dorien Morin-van 7. Current FriendsOn Facebook: Invite your friends to like your Page.On Twitter: Connect with others in your industry or use the find friends buttonOn Pinterest: Find Friends through FB or TwitterOn LinkedIn: Connect with those you know via email. 2012 Dorien Morin-van 8. LocalConnect with everyone at networking events -&gt; use business cards to find them on social media.Connect with your business associates and like their FB Page.Connect with your local customers and ask them to Fan You on Facebook.Connect with local businesses and set up a reciprocal like for your pages and shout-outs. 2012 Dorien Morin-van 9. IndustrySearch for Social Media leaders in your industry -&gt; start retweeting their content.Search for online engagement in your industry and join the conversations already in place. Become the authority in your niche!Search for blogs in your industry and leave comments. Thats alink back to your own website! 2012 Dorien Morin-van 10. KeyWordsUse your keywords to find others talking about the same keywords. Curate that content.Use your keywords to find people and businesses to follow. Follow and start a conversation.Use keywords to find articles about your industry and share those with your audience! 2012 Dorien Morin-van 11. ReferralsAsk for the likes.Ask for the follow.Ask your current audience to connect on your other platforms, tooGIVE likes, comments and shares! 2012 Dorien Morin-van 12. Show &amp; TellFacebook Search Twitter Search 2012 Dorien Morin-van 13. Initial Contact First Date 2012 Dorien Morin-van 14. What to Wear Smile Positive Energy Business Branding 2012 Dorien Morin-van 15. What to SayPositive CommentsComplimentsWhy You WantedTo Meet! 2012 Dorien Morin-van 16. What to DoIntroduce YourselfAsk About Their BusinessTell The World You Met 2012 Dorien Morin-van 17. What to BringSocial GraceListening EarsSocial Media Etiquette 2012 Dorien Morin-van 18. The Morning AfterFollow UpInteract on their Social Media profilesTell a friend! 2012 Dorien Morin-van 19. Show &amp; TellTagging in FacebookMentioning on Twitter#hashtag on Twitter 2012 Dorien Morin-van 20. Building Trust Give! 2012 Dorien Morin-van 21. Share, RT,RePin, Repost Your Social Media hub isCONTENTWhen you share something that someoneelse has created, that is a very powerfulconnection. 2012 Dorien Morin-van 22. LikePut Facebook Pages youve liked on an INTEREST lIST so you can easily find them and interact.Like comments, posts, images etc. Go down your newsfeed and just like twice a day! 2012 Dorien Morin-van 23. CommentBe part of conversations, both as you (personal profile) as well as your Facebook Page.Leave intelligent comments. As a business avoid politics, religion and sexual posts. 2012 Dorien Morin-van 24. Provide Information On your own social media sites, provideinformation. With EACH POST, post a CALL TOACTION. Respond to each comment with anothercomment. Follow up and go to their page andleave them a comment, too. Tell your story and how your business came tobe! 2012 Dorien Morin-van 25. Be A Resource Be available for questions. Answer questions in a timely fashion. Never brush off questions as silly ormeaningless. Post phoned in questions on your social mediasites with the answer! Chances are someoneelse has the same question! 2012 Dorien Morin-van 26. Show &amp; TellCommentingQuestionsInterest Lists 2012 Dorien Morin-van 27. Deeper RelationshipContinuity 2012 Dorien Morin-van 28. Be ConsistentPost daily!Post daily!Post daily! 2012 Dorien Morin-van 29. Be HelpfulAnswer questions.Offer help.Give daily/weekly tips.Give away stuff.Be nice &amp; kind. 2012 Dorien Morin-van 30. Add ValueCreate your own content! eBooks, How-To guides, videosOffer value to all your current customers and clients as well as those just getting to know you.Post videos. How-Tos are great! 2012 Dorien Morin-van 31. Build TrustDo as you say!Follow through.Speak highly of all your connections. 2012 Dorien Morin-van 32. Show &amp; TellPicMonkey for ImagesBlog &amp; eBooksS(t)weet Tips &amp; Pin Point(s) 2012 Dorien Morin-van 33. Commitment!Make them part of yourclient/customer base! 2012 Dorien Morin-van 34. Offer PromotionsNow that your audience knows you and trusts you, offer promotions.Ask them to sign up for your email list and send them a weekly newsletter.Post FB only offers and ask your audience to share! 2012 Dorien Morin-van 35. SalesHow do you close the social media sale?In person!Its usually done via Skype or phone, or ifat all possible, in person! 2012 Dorien Morin-van 36. Show &amp; TellMailChimp3rd party app on Facebook: RaffleCopter, WooBox, WildFire AppSkype 2012 Dorien Morin-van 37. Listeningis as important as talking! 2012 Dorien Morin-van 38. EngagingIts a journey, enjoy it! 2012 Dorien Morin-van</p>