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Discover ways to build and improve social media engagement via several social media platforms: twitter, facebook, pinterest, instagram. Tags: Social media, public relations, marketing, small business, twitter, instagram, social media engagement, social media management
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Build Social Media Engagement:
7 Tips for Small Business Owners
Take the time out to interact with those who tweet about your company
Do not ignore tweeters and followers Same applies for Facebook; reply to those
that include your company in their status or those that comment on any posts on your Facebook business page
Be Part of The Conversation
Hashtags can encourage conversation which then leads to engagement
Use creative hashtags that apply to your company, content, or current news pertaining to your company
Ask followers to join in on the conversation and use your hashtags in their tweets and posts
Get Creative With Your Hashtags
Be sure to plan out your social media content◦ Followers want fresh and relevant content in their
feeds Developing a theme is a great way to
develop your content Find out what is important to your followers
and discuss topics that will be of interest◦ This will encourage conversation and increase the
likelihood of your content being shared with others
Be timely with your posts – old information loses most of its value
Although social media was initially viewed as entertainment, many now turn to social media as a way to become expose to news and informative content
Make your content beneficial to your followers
Discuss current news and events
Make the content useful
Social media is a great way to further showcase your product and service offerings
Customers can leave immediate feedback◦ Express the excitement of new offerings◦ Express their love for current offerings
Showcase your products and services
Allow for your customers to give you their feedback through social media. This is a great way to engage with your target market as well as address any concerns they may have
Customers like to feel as if their opinions and feedback are valued
Customer feedback
It is okay to tweet about products and businesses in your larger industry
Example: Whole Foods◦ Tweets and discuss food industry news, recipes,
kitchen design ideas, etc
Don’t focus entirely on your own products
