Securitas Security Services, Inc100,000 officers strong, protecting you.

Securitas protects:

with over 100,000 uniformed officers, mobile patrols and new technology.

How take Securitas from HUGE to epic

• Become the FIRST company that the public thinks of for security - retail, home, mobile.• Make the brand POP - viral ads• Become findable, and reach more

customers• Unique mobile services

Where Securitas should be, but isn’t.

Site must be optimized to sell clients

Make everyone see Securitas

Making a viral ad is cost effective, highlights the sense of humor of the organization and spreads the brand name of Securitas.

Mobile app:safe everywhere

• Traffic problems • Special public safety alerts,

including severe weather, and terror threats

• The latest crime statistics in your GPS location

• Campuses and Childcare: notify you if children have strayed outside a boundary

• Connect with security personnel through Twitter and Facebook for better customer service

Key metrics• Bottom line – how many new customers does

Securitas’ web advertising generate.• Google’s SEM campaign will result in paid clicks

– how many can be converted to clients?• How many views on youtube and the website

will the viral ads generate?• How many downloads did the mobile app do?• How many followers/likes on Facebook/Twitter?

It always comes down to money.

• While the viral ad will save money, the total spend for advertising on the digital side should be in the $100 million range.

• This should be for television ads, comprehensive web advertising, including SEM, and money for individual branch offices to update their web templates.

Securitas is already big:Now it has to be everywhere.

With smart advertising that highlights the amazing depth and breadth of services offered, Securitas can take the leap from huge to ubiquitious.