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Science of sales intelligence

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Presented by

“Chance favors the prepared

mind.”Louis Pasteur

“Today's crazy-busy prospects tolerate no fools. They won't waste one iota of their precious time with salespeople

who lack knowledge of their business.

So is preparation important? Only if you want to be successful.”

Jill KonrathAuthor of SNAP Selling and Selling to Big Companies

“The productivity leverage from good call planning and execution can be tremendous. Even more important,

using the time customer's time more efffectively creates great value. The

customer's time is precious, great call planning and execution uses their

time very well.”

David BrockPresident at Partners In EXCELLENCE

Joanne Black

“Salespeople who prepare are salespeople who win. Preparation means gathering sales intelligence

about your prospect. More importantly, it means preparing to

answer the question: “Why should I work with you.”? Talk metrics and the

ROI clients get from your solution. That’s what they care about and that’s

why you’ll win the deal.”

Joanne BlackReferral Sales Training and Keynote Speaker for No More Cold Calling

Sales Intelligence

Summary

28.4% average year-over-year increase in total company revenue

Average of companies who deploy Sales Intelligence

4% average year-over-year increase in total company revenue

Average of companies who do NOT deploy Sales Intelligence

Aberdeem Report

Sales TodayIs all that data helping

YOUR SALES TEAM IS WASTING TIME

RESEARCHING – TIME IS OF THE ESSENCE!

The Problem

5.4 phone attempts

3.7 email attempts

2.7 voicemail attempts

Credit: Streamlining the Top of the Funnel

Before even connecting to a

potential client!

Find the cluesCustomers are leaving clues online.

SALES INTELLIGENCE CUTS DOWN THAT TIME

RESEARCHING SO SALES REPS CAN SPEND

MORE TIME SELLING

The Solution

“Using InsideView, we have reduced the time for our new sales reps to be fully productive by 50%. We have accelerated our customer acquisition rates and increased our incremental customer lifetime value by $500K”.”Tina Babbi, Vice President Sales and Service Operations

“InsideView significantly accelerates account research with one-stop-shop access to prospect data and enables more relevant customer engagement with alerts on compelling business events.”Michelle Coolican, Business Development Manager

“InsideView has helped us greatly improve our sales effectiveness. In doing so, we have been able to halve our research time, triple our call-to-opportunity ration, and generate more than 20% more opportunities.” Mark Stock, Sr. Director of Sales

Personal Information is everywhere

Sales Intelligence gives you

People, not Contacts

Screenshot of InsideView

Who your prospect is…What is their direct

contact information…

Screenshot of InsideView

Screenshot of InsideView

Screenshot of InsideView

Screenshot of InsideView

Screenshot of InsideView

YOU’RE THROWING EVERYTHING AGAINST

THE WALL TO SEE WHAT STICKS

The Problem

92% of prospects don’t

make a meeting when cold-

called or emailed by a sales

rep

Study by Kenan-Flager School of

Business at the University of North

Carolina

What kind of

information are

sales reps

looking for

before a call??

74% Executives/people

information

74%

69%

Executives/people information

Targeted company details, financial, competitors

74%

69%

57%

Executives/people information

Targeted company details, financial, competitors

Contextually relevant news

74%

69%

57%

53%

Executives/people information

Targeted company details, financial, competitors

Contextually relevant news

Analyst data on industries, trends or technologies

74%

69%

57%

53%

44%

Executives/people information

Targeted company details, financial, competitors

Contextually relevant news

Analyst data on industries, trends or technologies

User-generated content

Aberdeem Report

How do you find all

of this information?

SALES INTELLIGENCE PREPARES YOUR SALES

TEAM BY FINDING ALL OF THE ESSENTIAL CONTENT

NEEDED TO MAKE AN EFFECTIVE SALES CALL

The Solution

Empower Your Sales Team

With The Right Tools

Sales Intelligence filters all of

that DATA

Phone: (415) 728-9300

Social Media & News

Phone: (415) 728-9300

Revenue: $10 million

Social Media & News

Company Management

Phone: (415) 728-9300

Revenue: $10 million

Social Media & News

Company Management

Address:

Number of Employees

Screenshot from InsideView

Screenshot from InsideView

Company Intelligence – Who, What and Where is the Company?

YOU’RE NOT PREPARED – YOU HAVE

TOO MUCH DATA

The Problem

“Data has a very short lifecycle.

When looking at address information

only, we find that the USPS processes

43 million permanent change-of-

address orders each year.” [source]

As a Sales Manager, this

should keep you up all night

Grinding Data?Are you just

Intelligence?Or using

Now Bloomberg is aThe Solution

Companies who use Sales intelligence find more

accurate and up-to-date information

Data Quality and Age

by Company Class

45%

40%

17%

45%

42%

40%

43%

18%

10%

Sales Intelligence Integrated

Industry Average Data

Laggard

Highly accurate data with some

minor gaps

OK data but nothing to brag about

Reps handle most intelligence collection or

no organized data/contacts

Aberdeen Report

Data Quality and Age

by Company Class

45%

40%

17%

45%

42%

40%

43%

18%

10%

Sales Intelligence Integrated

Industry Average Data

Laggard

Highly accurate data with some

minor gaps

OK data but nothing to brag about

Reps handle most intelligence collection or

no organized data/contacts

Aberdeen Report

Data Quality and Age

by Company Class

45%

40%

17%

45%

42%

40%

43%

18%

10%

Sales Intelligence Integrated

Industry Average Data

Laggard

Highly accurate data with some

minor gaps

OK data but nothing to brag about

Reps handle most intelligence collection or

no organized data/contacts

Compared to the 83% of companies who did not

integrate sales intelligence and saw OK to no

organized data

Aberdeen Report

Organized, Relevant & Integrated

My Employer Target Company

Gerald S. CasilliBoard Member -InsideView Also Works at

Xactly Corporation(Board Member)

Team Previous Employer Target Company

Cory AyresFormer, Salesforce.com Now Works at

Xactly CorporationDirector, Corp Sales

Connection via Greg Volm

Smart Connections – Identify

entry points

Smart Records – Close the loop

Daily Summary Alert

Acquisitions

Xactly, Inc – Xactly to Acquire CentiveXactly Corporation today announced it has acquired the Lowell, MA-based company Centive to become the software industry’s largest ….

Smart Agents –

Delivered via

Email

Check out one of these two

videos about Insideview

2 minute demo

about the product

2 minute video

about InsideView

and

Sales Intelligence

Want to know

more about

Sales

Intelligence?

Try out

InsideView

FREE

Check out our website! – www.insideview.com