Rethinking Web Analytics

By:Dipali Thakkar

1Rethinking Web Analytics

IMJ was started with a noble cause of creating awareness about SEO, SEM, PPC, Analytics; in short about Internet Marketing. It is a joint effort of three industry individuals (Jaydip Parikh, Kaushal Shah & Dipali Thakkar).

Connect With IMJ (internet Marketing Journal)

Visit IMJ – www.internetmarketingjournal.orgFollow IMJ - @teamimj Be Fan at Facebook:

www.facebook.com/InternetMarketingJournal


Web Analytics Why to use Web Analytics Tools ? Where to Start ? Follow W Theory of Web Analytics Measuring SEO Analysis Pay Per Click Campaign Analysis Social Media Marketing Analysis Useful Tools Tips for GAIQ Question & Answer


Web analytics is the measurement, collection, analysis and reporting of

internet data for purposes of understanding and optimizing web usage.

Rethinking Web Analytics 4

Track Your Online Data Helps to improve website performance &

Usability For Effectiveness of your Marketing

Campaigns



What to do for creating successful Online Business ?

I have Data! Now What to do get

Actionable Insights ?


Click Stream

Multiple Outcomes

Experiment & Testing

Voice of Customer

Competitive Intelligence

Actionable Outcomes


Traffic From Organic Search

Content Coverage Keyword

performance Outcomes


Traffic From Paid Search

Measuring the End-to-End View

Analyzing PPC Ad Position

Measuring PPC Customer Behavior


Reach Interactions Traffic Conversions Influence

Advance Segmentation & Custom Reporting Utm Tags Excellent Analytics / Tatvic Excell Plugin Twitalyzer HowSociables TweetStats


Emphasis on below topics from Conversion University

Regular Expressions (Regex) Cookies and Google Analytics E-Commerce Tracking Domains and Sub-Domains

Learning Resources –

Google Conversion University - http://bit.ly/9gmlfL



Dipali Thakkar Web Analytics Tips [email protected]

Learn More about Web Analytics Tips www.webanalyticstips.com

Connect With Me – Twitter - @dipalit


Technology

Rethinking Web Analytics