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Presented by: Tim GammonsDate: Wednesday 11th March 2015 (15:00 Hours)
Smart Highways
Rethinking ‘the Customer’
The Low Power Radio Association (LPRA)Radio Solutions Conference 201510 and 11 March 2015Headquarters of ETSI in Sophia Antipolis, France
2
2 11,000 staff, 91 Offices in 128 countries
Arup is a global firm of planners, designers, engineers and business consultants providing a diverse range of professional services and solutions to clients around the world.
Smart HighwaysCourtesy Highways Agency
• Integrated Corridor Management (ICM)
• Smart Transport
CommunicationsWhat is used today• 1970s, copper circuits – speech circuits, simple control and SCADA• 1990s Fibre and copper• Power networks• Almost no wireless connectivity on major roads, GPRS• Limited, but more wireless connectivity in urban areas, GPRS, wifi• 5.8 GHz tolling
Areas for development/deployment• Bluetooth• 5G (ITS) IEEE 802.11p is a short range WLAN ad hoc broadcast
V2V and V2I communication• Satellite, positioning for tolling and charging• And more ……….
Reality – silo’d, fragmented and proprietary
The connected traveller ………… or not
Smarter Mobility using smarter roads, rail etc.
• Network Operation → Efficiency• Proactively manage existing capacity and assets → Efficiency• Modal Shift → Efficiency• Safety Improvements → Economic benefits• Improved Connectivity → Improve land values• Environmental Management → Environmental benefit• Support local and national government policies → Delivery of objectives
Changes and Challenges Ahead• Greater autonomy• Alternative fuels• Climate change• Urbanisation• People living longer• Desire to travel• System reliability• System vulnerability
Today’s versus tomorrow’s channels
Personalised Channels• Cheaper Capex & opex• Sophisticated delivery channels• Richer data sources and sinks• Right time, right place media
We must do things differently• Personalised services• Improved connectivity• Change behaviours• Use data for benefit but maintain
security, privacy and ownership
Completing the value chain
Traffic Control Centre (s) Userx
Services
Services
Services
Services
Devices
x
Transport Control
Centre (s)Common Data
UserServices
13
13
oneTRANSPORT platform
App Community
Data Analytics
Services• Google, • Uber• etc.
LegacyNew
Systems
LA data 1
LA data 2
LA data n
LA data 3
LA and other data sources
IoT
oneHEALTH
one etc.
oneENERGY
Emerging Standards to Open the Silos
14
14
App Developers
Access real-time & stored data
SUBSCRIBERS
oneTRANSPORT
EnablersTransport system devices & sensors
Transport OEM Vendors
PartnersEnabling Software and
legacy systemsEnabling Systems + Software
Usage Fees£
Revenue Share£
Local Authorities
Publish, store, and monetize data
PUBLISHERS
Data Fees£
Blueprint for Success
Users
Users
Data and Money Flow Business Model
15 Development Stages to Inclusion
Stage 2: oneTRANSPORT Growth Stage 3: oneTRANSPORT Expansion
Stage 0: As is
Gra
phic
s Cou
resy
Inte
Dig
italE
urop
e Ltd
.
Stage 1: oneTRANSPORT Trials
App Developers for custom End-user Applications
Current Data Manager
Data owner
Data Assets
Internal Command and Control Functions & apps
App Developers for End-user Applications
Legacy Data Manager
Data owner
Data Assets
Transport Broker
Internal Command and Control Functions & apps
Analytics & other Data-service Engines
App Developers for custom End-user Applications
Legacy Data Manager
Data owner
Data Assets
Transport Brokers
Internal Command and Control Functions & apps
Analytics & other Data-service Engines
App Developers for custom End-user Applications
Legacy Data Manager
Data owner
Data Assets
Transport Brokers
Health Brokers
Energy Brokers
Internal Command and Control Functions & apps
Analytics & other Data-service Engines
Presented by: Tim GammonsDate: 11th March 2015
Smart Highways
Rethinking the Customer
