Reinventing Mass Media with 10,000 Little Jon Stewarts

Emily Long, The LAMP@emlong | @thelampnyc

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Source: Rideout, Victoria J., et al. “Generation M2: Media in the Lives of 8- to 18-Year-Olds.” Kaiser Family Foundation, January 2010.

Media exposure of 8- to 18-year-olds by age, race, gender and parents’ education

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Mission of The LAMP (Learning About Multimedia Project):

“Educate and equip people to shape the media landscape through hands-on learning.”

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Leslie MoonvesCEO of CBS Corporation

Robert PittmanCEO, Chairman of Clear

Channel Communications

Brian L. RobertsCEO, Chairman of

Comcast Corporation

Bob IgerChairman of The Walt

Disney Company

Rupert MurdochCEO of News Corporation

Jeffrey BewkesCEO of Time Warner, Inc.

Philippe DaumanCEO of Viacom

Where is everyone else?

•Also in 2013, two-thirds of newsroom staff were male, 12.3% were minorities.5

1. Smith, Dr. Stacy L. et al. “Gender Inequality in 500 Popular Films: Examining On-Screen Portrayals and Behind-the-Scenes Employment Patterns in Motion Pictures Released between 2007-20012.” Annenberg School for Communications and Journalism, May 2013.

2. Smith, Dr. Stacy L. et al. “Race/Ethnicity in 500 Popular Films: Is the Key to Diversifying Cinematic Content held in the Hand of the Black Director?” Annenberg School for Communications and Journalism, October 2013.

3. Data compiled by Barbara Ericson using data provided by College Board. Available at http://home.cc.gatech.edu/ice-gt/556.4. “In Search of Growth: Harvey Nash CIO Survey 2012” available at http://media.harveynash.com/usa/mediacenter/2012_US_CIO_Survey.pdf. 5. American Society of News Editors, 2013 Census. Available at http://asne.org/content.asp?pl=121&sl=284&contentid=284.

• Of 500 top-grossing films in 2012, women represented 28.4% of all speaking characters. 1 In the top 100 films for the same year, 10.8% of speaking characters were Black, 5% were Asian, 4.2% were Hispanic.2

• In 2013, no women took the AP Computing Science exam in 3 states. 11 states had no Black students take the exam, 8 states had no Hispanic students take the exam.3 • In 2012, 9% of CIOs at American-based tech firms were women (down from 11% in 2011).4

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“So you want people to stop using media?”

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Video also available at: http://youtu.be/GmXwds_qc2w

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mediabreaker.org

Video also available at: http://youtu.be/nOLsoRAUkNw

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