Reinventing Mass Media with 10,000 Little Jon Stewarts

Reinven&ng Mass Media with 10,000 Li4le Jon Stewarts

Emily Long, The LAMP @emlong | @thelampnyc

thelamp.org

@emlong | @thelampnyc


Source: Rideout, Victoria J., et al. “Genera&on M2: Media in the Lives of 8-‐ to 18-‐Year-‐Olds.” Kaiser Family Founda&on, January 2010.

Media exposure of 8-‐ to 18-‐year-‐olds by age, race, gender and parents’ educa&on


Leslie Moonves CEO of CBS Corpora&on

Robert Pi4man CEO, Chairman of iHeartMedia, Inc

Brian L. Roberts CEO, Chairman of

Comcast Corpora&on

Bob Iger Chairman, CEO of The Walt Disney Company

Rupert Murdoch Execu&ve Chairman of News Corpora&on

Jeffrey Bewkes Chairman, CEO of Time

Warner, Inc.

Philippe Dauman President, CEO of Viacom

Where is everyone else?

•  In 2014, minori&es made up 13% of total newsroom staff. Women made up 37.2% of newsroom staff.5

1. Smith, Dr. Stacy L. et al. “Gender Bias Without Borders: An Inves&ga&on of Female Characters in Popular Films Across 11 Countries.” Geena Davis Ins&tute on Gender in Media, September 2014.

2. Smith, Dr. Stacy L. et al. “Race/Ethnicity in 500 Popular Films: Is the Key to Diversifying Cinema&c Content held in the Hand of the Black Director?” Annenberg School for Communica&ons and Journalism, October 2013.

3. Data compiled by Barbara Ericson using data provided by College Board. Available at h4p://home.cc.gatech.edu/ice-‐gt/590. 4. “Harvey Nash CIO Survey 2014” available at h4p://www.harveynash.com/ciosurvey/. 5. American Society of News Editors, 2014 Census. Available h4p://asne.org/content.asp?pl=121&sl=387&conten&d=387.

•  Of 120 top-‐grossing global films from 2010-‐2013, women represented 30.9% of all speaking or named characters. 1 In the top 100 films for 2013, 10.8% of speaking characters were Black, 5% were Asian, 4.2% were Hispanic.2

•  In 2014, ten states had less than 10 women take the AP Compu&ng Science exam. 13 states had no Black students take the exam (up from 11 in 2013), 7 states had no Hispanic students take the exam (8 in 2013).3

•  In 2014, 11% of IT leaders at American-‐based tech firms were women (global average: 7%).4



“So you want people to stop using media?”










“It's understood that everyone comes in and has to write for themselves. That's the difference between gemng handed the part of the stewardess and gemng to play what you think is funny. You're not going to stay up all night to give yourself one wife line.” -‐Tina Fey

Full ar&cle at h4p://www.glamour.com/entertainment/2015/02/snl-‐backstage-‐secrets-‐kristen-‐wiig-‐&na-‐fey-‐amy-‐poehler

Education

Reinventing Mass Media with 10,000 Little Jon Stewarts