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Our presentation from the London Decoded Fashion meet up lays out the three essential elements of mobile commerce for fashion, and looks at how brands can put them into practice.
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POQ STUDIO – The mobile commerce platform for fashion Kathryn Green, Poq Studio Decoded Fashion
We believe in creating the best shopping experience available on mobile.
OUR MISSION CLIENTS Trusted(by(20+(fashion(retailers(
PARTNERS
Poq Admin System
m. web
iOS app
Product info
Desktop web
Orders
1%
41% Fashion Retail
Mobile is everywhere
IT’S THE BIG DEBATE When will mobile surpass desktop?
1%
20%
2013: YEAR OF MOBILE Mobile made up 23.2% of total ecommerce sales in the 2nd quarter of 2013 That’s more than double the 2012’s rate of 11%
IT’S THE BIG DEBATE
A third of all web visits are on mobile
1%
33% of UK web
visits
IT’S THE BIG DEBATE
1%
41% Fashion Retail
No mobile site? It’s like closing your shop for 4 months of the year
IT’S THE BIG DEBATE 1%
41% Fashion Retail
The Poq Studio approach: what’s most important for mobile commerce? 1. Making it easy to shop 2. The mulQchannel experience 3. The emoQonal level
1%
41% Fashion Retail
1. Making it easy to shop
It’s crucial that customers are able to actually shop from their mobile. The days of gimmicky mobile apps are over.
Clear layout, good images
A secure, easy checkout process
IT’S THE BIG DEBATE
1%
41% Fashion Retail
2. MulQchannel Mobile
• A seamless customer experience • A single view of inventory • A single view of the customer
IT’S THE BIG DEBATE
1%
Look out for Poq Studio and Boxpark, bringing together online and off-‐line
3. An emoQonal experience A ringing iPhone acFvates the insular cortex of the brain, which is associated with feelings of love and compassion hHp://www.nyFmes.com/2011/10/01/opinion/you-‐love-‐your-‐iphone-‐literally.html
R: I bought a dress for the party season from ASOS because I got a no9fica9on on my phone from the apps which is why I clicked through and purchased it and it came today and I love it. I: What was your experience like when you bought that online? R: It was quite fun and exciQng seeing lots of inspira9on. And then I had a dress in mind that I was looking for, so I was, kind of, going through and when I found it, I was really happy, so I clicked on it.
Quote from Poq Studio consumer interview, 2012
Fashion shopping gets the same response
1%
41% Fashion Retail
Styling features create engagement
1%
41% Fashion Retail
Push noQficaQons are personal nudges
@poqstudio www.poqstudio.com