£ € ¥ € @ @ $ From Dumb Terminals to Smart Clients The Evolution of mCommerce mCommerce on Legacy and Future Messaging Systems mCommerce on Legacy and

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From Dumb

Terminalsto Smart Clients

The Evolution of mCommerce

From Dumb

Terminalsto Smart Clients

The Evolution of mCommerce

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mCommerce on

Legacy and Future

Messaging Systems

mCommerce on

Legacy and Future

Messaging Systems

Patrick O’CallaghanVice President

[email protected]

All trademarks acknowledged

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¥Copyright©1999-2001 Network365/ network365.com

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mZone™ from Network365mZone™ from Network365

Allows operators and service providers to host on-line shopping

Commerce over WAP, web and Messaging

Users have simple, secure access to a range of products and services

Devices– Phones, PDAs,

Pocket PCs, pagers, palmtops

Protocols– WAP, Web, Pocket

Web, i-mode, SMS, USSD

Networks– GSM, PDC, TDMA GPRS, W-

CDMA, cdma2000

“For shopping the

[mZone] system is the

simplest and most

attractive offering”

The Sunday Business

Post

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SmartHub for MessagingSmartHub for Messaging

Corporate Message Board

SMS Chat Server Personal

Distribution Lists Information

Services User Profile Self-

Care

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MarketingMarketing

Marketing can turn customers’ needs into profit

But “Customer Expectation Inflation” forces you to keep improving

And shareholder demands require that you trim costs

Your challenge is to differentiate yourself

“New business models,

not technology will drive

wireless growth”.

Forrester Research

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TradingTrading

Trade is not new Distance trading is not new Key factors:

– quality of supply– extent of demand

Selling over mobile channels is like selling by any other medium

“Everything is worth

what the buyer will pay

for it”.

Publius

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Elements of Strategy Elements of Strategy

Know your customers And keep them! Attract customers from the

competition Be innovative and surprise them Build loyalty Be the leader: decide to make your

mobile offering the best show in town

“e-Business is about

business strategy”.

Enterprise Ireland

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Back to the FutureBack to the Future

The non graphical web was quickly superseded in the mass market

“The short life of Web TV” Mobile communications will

combine personality with easy access

Future messages will be richer and more attractive

Be prepared for Change

“It’s the medium that’s

changed - not the

business”.

SFA

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Using SMS for CommerceUsing SMS for Commerce

Customer opts in for promotions Merchant initiates transaction Customer buys with a single return

message or ignores the offer Works well in congested areas

and on 2G networks 3G-proof

“Since earliest times,

people have

congregated

in the market place”

The Irish Times

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Extending mCommerce with Cell BroadcastExtending mCommerce with Cell Broadcast Still opt-in Interfaces to OTAP Many channels available Instant location element Excellent for large populations and

concentrations Also works for promotions,

competitions, chat and information services

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Promotion over SMSPromotion over SMS

Has already generated peaks for Valentines day, Mother’s Day

U2 Allocation sold out in under 20 minutes

Works best when promotion istimely and appropriate

Helps close the deal

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The Applications ChallengeThe Applications Challenge Increased functionality and speed

of service Performance bar raised by better

infrastructure Customer expectations increase Content, language and currency will

all be local Mobile businesses will know more

about customers

“Network365 are

enabling

operators to

maximise the value of

their relationship with

the

consumer."

Sofia Gacham

UBS Warburg

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The Operator’s ChallengeThe Operator’s Challenge

Generating interest Encouraging local and varied

content Holding Subscriber interest Giving satisfaction Maintaining investment Widening revenue stream Maintaining margins

“Mobile commerce will

increase traffic over

operator networks,

strengthen customer

relationships, and

reduce churn”

Lehman Brothers

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Alternative Business ModelsAlternative Business Models Operators charge content providers

for access to their channel Content providers charge a

subscription for the service NTT DoCoMo is unique in becoming

a clearinghouse for these subscriptions

Integration to billing systems as an electronic purse

Differential charging for messages

“The survivors are not

necessarily the biggest,

nor the brightest, but

the most adaptable”

Charles Darwin

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Wireless MessagingWireless Messaging

There may be no killer apps, but there are winning apps

Messaging can be an application in itself or a method of deploying applications

Be pragmatic – you do not have to wait for the ultimate infrastructure

“I did not delay”

Alexander the Great

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Thank Younetwork365.com

Thank Younetwork365.com

View our on-line demonstration at: View our on-line demonstration at:

network365.com/demos.htmnetwork365.com/demos.htm

Network365 Ltd, Glencormack Business Park, Network365 Ltd, Glencormack Business Park, Kilmacanogue, Co. Wicklow, Ireland. Kilmacanogue, Co. Wicklow, Ireland.

Tel: +353 1 276 4500, Fax: +353 1 276 4533. Tel: +353 1 276 4500, Fax: +353 1 276 4533. [email protected]@network365.com

Documents

£ € ¥ € @ @ $ From Dumb Terminals to Smart Clients The Evolution of mCommerce mCommerce on Legacy and Future Messaging Systems mCommerce on Legacy and