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Independent Technology Consultants
Mobile CommerceNow & next....
Paul McCormackSenior Consultant
Agenda
• About DrPete inc
• About My role
• Mobile
– What’s happening now?
– What’s coming: next?
– How to develop your
mobile strategy
Independent Technology Consultants
“We are passionate about finding
technological solutions that make commercial
sense for our clients – helping them to
maximise profit, reduce risks and leapfrog
competition.”
Peter Chadha PhD
About Us - DrPete Inc
Paul McCormack• IT Pro 20 years - inc EY, Morse & Google
My current assignments:• Global FMCG – Cloud readiness assessment
across 30 countries• Michelin Restaurant chain – infrastructure
improvements• Property management company – infrastructure
refresh and service managementAll three are moving to the cloud
About me
What’s happening?Online E-commerce growth
continues
• Improved devices – more choice,
falling prices – Mobile is now THE
major way of connecting
• Connectivity is rapidly improving
• Social & location services,
augmented reality, flexible
cameras
Mobile is different, intimate &
always on
We are now in the "post PC" era - for
the consumer, the desktop is the
secondary device
Devices Connectivity
Content
What’s happening - Devices• Improved devices – more choice,
falling prices – Mobile is now THE
major way of connecting
• Incumbents have struggled: Sony
Ericsson, Motorola, BB, Nokia
• New entrants: Apple, Samsung, HTC,
Acer, Kindle
• New form factors: Google
Glass/Wearables
• Costs are falling: Android One in India
- c. $100
• More capabilities & support: Versions of MS Office now free across
several mobile platforms
• Tablet sales overtaking PC sales
in 2015 (Gartner)
Devices
Content
Connectivity
What’s happening - Connectivity• Wifi is now ubiquitous in shops,
cafes, and public spaces such as
public transport hubs
• 4G rollout continues, and 5G is
coming
• International mobile roaming is
becoming cheaper
• Home broadband speeds are
increasing
Devices Connectivity
Content
What’s happening - Content• New content providers such as
Netflix, Amazon
• New channels to location
services such as Google Now and
Siri provide opportunities for
mobile commerceDevices Connectivity
Content
This is what’s happening• Improvements in devices,
connectivity and content are self
reinforcing
• New devices offer new ways of
connecting and opportunities for
compelling content
• This increases demand,
expectation & potential
monetisation opportunities for
providers of connectivity
• New, compelling content entices
individuals and organisations to
invest in premium devices,
connectivity and content
Devices Connectivity
Content
What’s coming?
4G deployment continues
Augmented reality
In app purchases
NFC – Contactless payments
Phone becomes a “remote” for interactive kiosks
Real time Biometrics
Proximity sensors
Predicting behaviour
Projectors
3D displays
Your phone is no longer a standalone, discrete deviceIt is now a portal to the cloud, AI and Big Data – always on
Mobile Strategy - Top Tips
Define objectivesKISS. Learn
from B2CFind the
right partners
In tune. Reporting &
analytics
Implement
Measure success
WWW, CDBNT
Brainstorm& IterateNext steps
• Don’t get carried away
• Be clear what you are
trying to achieve
• Don’t try to do
everything at once –
Keep it simple
Takeaway – Optimise for mobile
• Do the very basics – check your web presence for mobile visibility
• Optimise your site/offering for mobile - app and website
That’s where your next customer
is coming from
Can we help?
