Growth in worldwide mobile traffic (% of all unique visitors)

Growth in worldwide tablet traffic (% of all unique visitors)

In the US Google Android dominates Smartphone OS share.

*Source Comscore June 2011

7 Reasons why should you have a mobile commerce site

1. Increased exposure to customers2. Keep up with competitors3. Appeal to an affluent audience4. Relatively low development cost. 5. Increased sales. 6. Opportunities to drive users into local stores. 7. Appeal to comparison shoppers.

What are mobile users looking for?• More than half of mobile device users say that

they expect sites to download as quickly on their mobile devices as they do on their home computers.

• 60% of mobile web users have had a problem when accessing a website in the past year.

• 75% said slow load time was the number one issue.

• Three out of 5 say that poor performance will make them less likely to return to a site.

Top tips for mobile marketers

1. Know your devices2. Get good mobile analytics3. Fish where the fish are4. Mobile performance is vital5. Visit the Econsultancy site to get more

on how to build the business case for mobile

About Econsultancy• Econsultancy is a global independent community-based publisher,

focused on best practice digital marketing. We have over 100,000 members worldwide and includes brands agencies and suppliers.

• We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking.

• For over 10 years, our resources have helped members learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation.

• Join Econsultancy today at www.econsultancy.com

david@econsultancy.com +1 (212) 699 3640 Twitter: @dstradewell