Pattern of E-commerce Users

7/25/2019 Pattern of E-commerce Users

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INDIAN INSTITUTE OF MANAGEMENT AMRITSAR

Pattern of e-wallet

usageA study carred out on t!e students of IIMA"rtsar

Anshumaan Singh Teotia PGP/01/11Akhilesh Rai PGP/01/07Aryan Singh Chouhan PGP/01/13Shashank Sejwal PGP/01/1!ankawala Ronak Pankaj PGP/01/"

T!e #ro$ect tres to e%#lan a relaton &etween t!e e-wallet users and t!ers#endng #atterns' Pr"ary data !as &een used for t!s #ur#ose'


2/19

TA()E OF *ONTENTS

A&stract +

Introducton ,

Surey Detals .

/uestonnare 0

Met!od of Study 1

Inter#retaton of t!e "odel 2

Regresson Analyss 3

S!ortco"ngs of t!e "odel 45

References 4.

4


3/19

A(STRA*T

6t! an eer ncreasng #o#ulaton and tec!nology #enetraton7 Inda o8ers "any

o##ortuntes for "o&le #ay"ents' 6!le "ost of t!e #o#ulaton re"ans

undersered7 t!ere les a !uge o##ortunty n ter"s of ta##ng t!e #otental

#ertanng to non-cas! &ased #ay"ents landsca#e'

Ta##ng of t!s "ar9et !as &een done t!roug! "o&le #!ones' 6t! t!e !g!

#rolferaton of "o&le #!ones7 ta##ng t!e Indan consu"er &ase #ertanng to non-

cas! transactons !as &eco"e ery easy' T!e !g! acce#tance rate of t!e "o&le

#ay"ent syste"s !as #roed t!e a:nty of t!e Indan "asses towards t!e reerse

nnoaton #roducts'

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4/19

INTRODU*TION

Inda !as an eolng landsca#e n ter"s of onlne #ay"ents' A"ong onlne

#ay"ent7 transactons a E-6allets s ery #o#ular t!ese days' A largenu"&er of #eo#le are swtc!ng fro" tradtonal cas! transactons to onlne

#ay"ents w!c! s result of ra#d glo&al;aton and e%#anson of e-

co""erce'Mo&le wallet s a ery young conce#t n Inda t!at !as ta9en on

consu"er #syc!e ra#dly' Today7 "o&le wallet s one of t!e successful

&usness deas for start-u#s' T!e edence les n t!e fact t!at t !as

sur#assed credt cards n ter"s of t!e nu"&er of users n $ust a fracton of

t"e'At #resent7 t!ere are 4 Mo&9w9C Started n + ncludng e(ay7 Sna#deal7 S!o#*lues7 Ma9eMyTr#7

red(us7 (oo9MyS!ow7 Do"nos P;;a7 etc'

,> O%genC O%gen s one of t!e oldest #layers n t!e #ay"ent "ar9et w!le

t!e co"#any $u"#ed nto t!e "o&le wallet s#ace $ust last year' 6t! ts

serce7 #eo#le can s!are "oney wt! t!er frends and fa"ly oer t!er

#referred socal networ9s and "essagng #latfor"s l9e Face&oo97 6!atsA##7

GoogleH7 and Twtter' It allows users to use t!er wallet to rec!arge t!er

,


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"o&le #!ones7 #ay &lls and s!o# across a large nu"&er of onlne

"erc!ants'

5> *trusPayC Anot!er 9ey #layer n t!e "o&le wallet s#ace s *trus Pay

w!c! !as uc9ly garnered attenton fro" users n Inda' It cla"s to !ae

co"#leted transactons on ts #latfor" to t!e tune of 4&n dollars' In addtont!e co"#any !as attracted fundng fro" nestors suc! as Seuoa *a#tal7

(eenos7 and E-*onte%t Asa7 a"ong ot!ers'

.> "Ru#eeC "Ru#ee s a se" closed wallet and s lcensed &y Resere (an9

of Inda' Oer t!e last cou#le of years of o#eratons7 "Ru#ee !as ena&led

custo"ers to #ay &lls7 rec!arge "o&le and send "oney to t!er near and

dear ones t!roug! a wallet #latfor" w!c! o#erates on a *usto"er Self-

Intated as well as a Retaler Asssted Model t!us caterng to a wde

s#ectru" of users'

0> Freec!argeC Founded n +


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SUREL DETAI)S

Tec!nology s adancng eery second and t!s adance"ent of t!e

tec!nology can &e seen n eery eld and as#ects of lfe fro" lfe scence7engneerng to s"#lest t!ng as #encl' T!e c!ange and adance"ent of t!e

#ay"ent syste" &y t!e t"e !ae eoled fro" &arter syste" n t!e ancent

t"e to onlne #ay"ent7 w!ere "oney s transferred onlne fro" users &an9

account#re#ad wallet=onlne> to t!e sellers account'

T!e agenda of our researc! s to analy;e t!e use of e-wallet a"ong t!e user7

!ow and w!ere t!ey s#end t!e "oney usng arous onlne "oney carrers'

Our researc! s &ased on #r"ary data t!at was collected a"ong our &atc!

"ates and t!er #attern of s#endng "oney t!roug! e-wallet' 6e !ae used

Google for"s to collect our data onlne w!ere arous uestons were &eenas9ed regardng t!e to#c w!c! furt!er are &eng analy;ed and t!e data

collect are used n arous statstcal tec!nue we learned n our rst

tr"ester su&$ect and t!ese tec!nues are-*orrelaton 7Regresson' T!e

#o#ulaton !ere re#resents t!e students of A"rtsar and t!e sa"#le t!at !as

&een ta9en s t!e students of IIM A"rtsar7 as t!e sa"#le s!ows t!e usage

fro" ;ero s#endng to ery !g! s#endng' 6e wanted to see t!e #attern of

usage of e-wallet for arous #ur#oses a"ong t!e students'

T!e "an #ur#ose of our surey was to see t!e relatons!# &etween t!e

s#endng #attern we also and a"ount students 9ee# n t!ere e-wallet7 we

!ae c!ec9ed t!e relaton &etween t!e reason to use e-wallet l9e ease of

use 7dscounts 7cas! &ac9 etc and t!e #ur#ose of usng t!e e-wallet l9e

orderng food 7&oo9ng "oe tc9ets ca& and s!o##ng'

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8/19

/UESTIONNAIRE

T!e data was collected &y "eans of as9ng "any uestons releant to our

#ur#ose' T!ese uestons "anly conssted of uestons l9eC

4' Se%+' Do you #refer Onlne S!o##ng,' 6!y t!ey use e-wallet5' Do you use onlne wallet to #ay for your #urc!ase.' 6!at s t!e aerage a"ount to 9ee# n your wallet0' 6!c! wallet t!ey use1' For w!at #ur#ose t!e use t!e wallet2' ?ow t!ey use t!e e-wallet

1


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MET?OD OF TESTING

T!e data collected was rst rened t!e range data we !ae ta9en and

conerted to no"nal data' T!en we !ae a##led arous statstcaltec!nue on t!e data to see t!e correlaton and regresson7 usng Mcrosoft

e%cel' And "ade gra#! to see t!e relaton of e-wallet and ts users7 Pot

ta&le also de#cts t!e sa"e' T!e "an t!ng to c!ec9 !ere s t!e reason w!y

students use t!e e-wallet for arous usage 'T!s !as &een done t!roug! t!e

correlaton "atr% &etween t!e reasons and usage of t!e e-wallet'

2


10/19

INTERPRETATION OF T?E MODE)

Our "odel tres to #redct t!e "#act t!at d8erent ara&les suc! as

s#endng on Food7 S!o##ng7 *a& &oo9ng and Mo&le rec!arge !ae on t!e

oerall s#endng done &y users a e-wallets' T!e ndngs of t!e "odel are

as followsC

Aerage "oney 9e#t n e-wallets =Sa"#le Mean> 125'


11/19

REGRESSION ANA)LSIS

alue of *orrelaton coe:cent =R> H


12/19

ANA)LSIS

Aerage Money 9e#t n

wallet

125'


13/19

Dscounts


14/19

6!y do #eo#le use t!e E wallet for &oo9ng a "oe tc9et

BookMovie

Tickets

Discount

s

Time

saving

Cashb

acks(oo9 Moe

Tc9ets 4

Dscounts


15/19

45


16/19

Regresson for usage

(rea9 u# for t!e usage fro" aala&le e wallet o#tons

4,Q

5+Q43Q

+0Q

#sers

PayU

Payt"

Mo&9w9

Ot!er

$allets #sers

PayU 2

Payt" +0

4.


17/19

Mo&9w9 4+

Ot!er 40

%&tions #ser

(oo9 a *a& 41

Mo&le

Rec!arge 42S!o##ng 44

(oo9 a "oe 4,

Order Food 45

+,Q

+.Q

4.Q

42Q

43Q

#ser

(oo9 a *a&Mo&le Rec!arge

S!o##ng

(oo9 a "oe

Order Food

40


18/19

S?ORT*OMINGS OF T?E MODE)

T!e "odel does not nclude all #oss&le ara&les t!at "ay #redct t!e

c!anges n t!e de#endent ara&le =A"ount n e-wallets>' T!ere can &e ot!er

ara&les l9e Inco"e and Poc9et "oney t!at could !ae &een ncluded n t!e

"odel' Includng so "any ara&les would !ae "ade t!e "odel &ettere%#laned &ut t could also result n "a9ng t!e "odel "uc! "ore co"#le%'

41


19/19

REFEREN*ES

Artcle &y On9ar S!ar"a =onlne> !tt#Cwww'dnda'co"to#-0-"o&le-

wallets-n-ndadt Se#te"&er +7 +

Documents

Pattern of E-commerce Users