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What are some key assumptions?
What are some key assumptions?
• People like it!
• People want to buy this type of jewelry
• The price is right
• They will buy it at a store
• They will buy it online
• We can produce the product at the right price
• We can get consistent supply
• We can maintain the quality of the product
• Story is compelling reason to purchase product
Customer Interviews Best for canvasing early ideas
Place ad and interviewresponders
Landing Pages, Kickstarter Offer product for sale before it exists
Use mockup of product to test customer interest
Models and Prototypes Low-investment shop to sell real products
Test food with food truckbefore opening full restaurant
Concierge Do all the work by hand to see if solution solves customer problem
Food on the Table meal planning
Wizard of Oz Customers think a computer is doing all the work but in reality a human is
Pretend to be fully formed web app but do backend by hand
Types of MVPs
Customer interviews
Kickstarter
Prototypes
Concierge
Wizard of Oz
TEST!