Introduction to Lean Startup » Lean Startup Barcelona

  • Published on

  • View

  • Download

Embed Size (px)


Lean Startup BCN Inaugural Meeting La Salle ~ Barcelona 29/03/2012 Lean Startup BCN @LeanStartupBCN


<p>Lean StartupIntroduction</p> <p>@JaumeTeixiBarcelona</p> <p>29/03/2012</p> <p>Lean Startup BCN :: Inaugural Meeting</p> <p>Entrepreneur</p> <p>The Business Model Canvas</p> <p>Startup</p> <p>A startup is an organization formed to search for a repeatable and scalable business model.2010, Steve Blank</p> <p>A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.2010, Eric Ries</p> <p>Customer Development</p> <p>Test the founders hypothesis about the customer problemTest if the product concept and minimum feature set solve that problem</p> <p>Steve Blank</p> <p>Lean Startup</p> <p>The use of platforms enabled by Open Source and Free SoftwareThe application of Agile Development Methodologies Ferocious customer-centric Rapid Iteration, as exemplified by the Customer Development process.2008, Eric Ries</p> <p>#lsbcn</p> <p>The Lean Startup - Why?</p> <p>assumptionsIts Obvious that Everybody Wants It!...Obviously with All this Features!...and sure with this Pricing Model! too late that there arent customers!Value of The Idea = 0.00*Validated Product has Value! &gt; 0.00*</p> <p>The Lean Startup - Path To Success</p> <p>Fail, Iterate, Dont Give Up, but Learn !</p> <p>Bounce Back ...Until You Find Product/Market Fit</p> <p>...Without Running Out of Money</p> <p>The Lean Startup</p> <p>The Lean Startup</p> <p>Product Development Team Tackles the Solutionin parallel with</p> <p>Customer Development Team Testing The Problem-Customer-Solution Assumptions</p> <p>Agile Software Development</p> <p>Use of Open Source Frameworks, Tools</p> <p>Code, Test Permanently-&gt;Continuous DeploymentDocument Meanwhile</p> <p>Kanban BoardBacklog -&gt; In Process -&gt; Finished -&gt; VALIDATED</p> <p></p> <p>Customer Development</p> <p>1) Search for a Business (iterate) Customer Discovery pivoting Customer Validation2) Growth a Business (execution) Customer Creation Company Building</p> <p>The Lean Startup Loop</p> <p>MVP Minimum Viable Product</p> <p>Ask Minimal Required Needs toPotential Customers/Early EvangelistsCollect the maximum amount of validated learning about customers with the least effort1) What are you trying to Learn? 2) With which Data? 3) What Measures Success/Failure?</p> <p>Metrics</p> <p>Vanity Metrics vs Actionable Accessible Auditable</p> <p>Pivot Or Persevere</p> <p>Your Idea is Probably WrongA Pivot is a special kind of change designed to test a new fundamental hypothesis about the product, business model, and engine of growthNintendo ~ From Hanafuda CardsPayPal ~ From Palm Money WalletFlickr ~ From MMO</p> <p>Lean Startup 5 Principles</p> <p>Lean Startup 5 Principles</p> <p>1 Entrepreneurs Are Everywhere</p> <p>The goal is NOT to optimize for profit, margin, or growth. The goal is that any change that accelerates learning is a win, and everything else is waste. </p> <p>Lean Startup 5 Principles</p> <p>2 Entrepreneurship is Management</p> <p>A set of management principles that seek to test assumptions and eliminate unknowns.By talking to customers By building simple products By measuring the effect of our work...</p> <p>Lean Startup 5 Principles</p> <p>3 Validated Learning</p> <p>Constantly experimenting with new product features and product marketing to increase the yield on each new crop of customers they bring in.Learn what works and what doesn't.</p> <p>Lean Startup Principles</p> <p>4 Innovation Accounting</p> <p>1) Use a minimal viable product MVP2) From the Baseline to the Ideal3) Persevere or Pivot</p> <p>Lean Startup 5 Principles</p> <p>5 Build-Measure-Learn</p> <p>Ideas -&gt; Code -&gt; Data</p> <p></p> <p>Lean Startup Top 5 Myths</p> <p>Lean Startup Top 5 Myths</p> <p>Myth 1 Lean means cheap. Lean startups try to spend as little money as possible.</p> <p>The Lean Startup method is not about cost, it is about speed.</p> <p>Lean Startup Top 5 Myths</p> <p>Myth 2 The Lean Startup methodology is only for Web 2.0, Internet and consumer software companies.</p> <p>The Lean Startup methodology applies to all companies that face uncertainty about what customers will want.</p> <p>Lean Startup Top 5 Myths</p> <p>Myth 3 Lean Startups are bootstrapped startups.</p> <p>What differentiates them is their disciplined approach to determining when to spend money.</p> <p>Lean Startup Top 5 Myths</p> <p>Myth 4 Lean Startups are very small companies</p> <p>Established companies have as much to gain from lean startup techniques as the mythical two guys in a garage </p> <p>Lean Startup Top 5 Myths</p> <p>Myth 5 Lean Startups replace vision with data or customer feedback</p> <p>Lean Startups are driven by a compelling vision, and they are rigorous about testing each element of this vision against reality.</p> <p> </p> <p>#lsbcn</p> <p>In Case You're Sleeping...</p> <p>Steve Blank</p> <p>Eric Ries</p> <p>Thank You!</p> <p>@JaumeTeixiBarcelona</p> <p>29/03/2012</p> <p>Lean Startup BCN :: Inaugural Meeting</p>