Bristol Tech Startup School: Lean Startup

Reality .Lean Startup

Justin [email protected]@mimecast.com

Tech Startup SchoolBristol, 6 / 10 / 2011

pasukaru76

on2wheelz

Entrepreneur: 10+ years

http://www.flickr.com/photos/jarcher/

Bristol: 6+ years

Joe Dunckley

Next- San Francisco?

Salim Virji

Analyst Blogger

Community Manager

Where I Work

tipiro

Cloud Services that Augment Microsoft Exchange

http://www.flickr.com/photos/galego/

dolescum

Email Archiving

http://www.flickr.com/photos/dolescum/

neilalderney123

Email Continuity

http://www.flickr.com/photos/neilsingapore/

matthewbradley

Email Security

http://www.flickr.com/photos/mjb/

How the ProblemUsed to be Solved…

minifig

What do Users Get?

http://www.flickr.com/photos/minifig/

mescon

Unlimited Storage

http://www.flickr.com/photos/mescon/

Ronan_C

Fast Search

http://www.flickr.com/photos/ronancantwell/

szeke

100% Uptime

http://www.flickr.com/photos/pedrosz/

Approaching 1m users

http://www.perkins1.com/index.html

http://images.google.co.uk/imgres?imgurl=http://www.presseportal.de/showbin.htx?id=6586&type=logo&imgrefurl=http://www.presseportal.de/pm/6586/1018894/deutsche_postbank_ag/&h=77&w=285&sz=6&hl=en&start=2&sig2=5ERvvE-kihfXAVWVv4iVgg&um=1&tbnid=d_KKgngHF12RKM:&tbnh=31&tbnw=115&ei=EtHfRtLXOo6MxAGkj9TiAg&prev=/images?q=deutsche+postbank+logo&svnum=10&um=1&hl=en

http://images.google.co.uk/imgres?imgurl=http://www.propertyweek.com/Pictures/460xAny/n/p/f/knight_frank_logo.jpg&imgrefurl=http://www.propertyweek.com/story.asp?storycode=3101483&usg=__Zp8zo0vON0_nAgEVxw427GqSepc=&h=320&w=430&sz=29&hl=en&start=1&sig2=hEV7eRDh3iQs396O1sccnw&tbnid=o8vj4m79ht2pCM:&tbnh=94&tbnw=126&prev=/images?q=knight+frank&gbv=2&hl=en&ei=D4cCS8WRKoqsmwPViNht

http://www.lta.org.uk/

http://www.lta.org.uk/

Reality .Lean Startup

pasukaru76

What’s the Aim?

cliff1066™

jeffc5000

Stop Failure

http://www.flickr.com/photos/jeffc5000/

I have won and lost

steeljam

…people learn how to get it right by getting it wrong again and again.

Education isn’t magic. Education is the wisdom wrung from failure.

Who’s here today?

cheesy42

Why do Entrepreneurs do it?

quinn.anya

wwarby

Money?

http://www.flickr.com/photos/wwarby/

Self Mastery?

pasukaru76

Change the World?

rondostar

Understand what motivates you

Ev0luti0nary

kurichan*

Mitigate your reality distortion field

Ronan_C

Where to Startups come from?

http://www.flickr.com/photos/ronancantwell/

Daniel Mohr

Founders ideas

http://www.flickr.com/photos/danielmohr/

Gueorgui Tcherednitchenko

+ Experience

http://www.flickr.com/photos/spacelion/



Will Scullin

Becomes “the plan”

http://www.flickr.com/photos/wscullin/

jeffc5000

9/10 Startups Fail


bcymet

58 ideas to 1 Success

http://www.flickr.com/photos/bcymet/

annethelibrarian

66% of Successful Changed Plans

http://www.flickr.com/photos/annethelibrarian/

What did they

start as?

Confinity?

kurichan*

Don’t be fixed to your vision

Capture Customer Value

Joe Shlabotnik

jeffc5000

Why do Startups fail?


Matthew Burpee

Lack of Customers

http://www.flickr.com/photos/mburpee/

http://www.flickr.com/photos/mburpee/

Fallacy #1: Problem is known

Fallacy #2: Solution is known

wwarby

Result: Costs are Front Loaded


andrusdevelopment

BOOM!

http://www.flickr.com/photos/wandrus/

army.arch

Lean Startup: NOT about having a better plan

http://www.flickr.com/photos/army_arch/

er1danus

It’s about finding a path to a plan THAT WORKS

http://www.flickr.com/photos/er1danus/

Joi

THAT is Lean Startup

paurian

Until now- it’s been intuition

http://www.flickr.com/photos/paurian/

EOI Escuela de Organización Industrial

So people looked for “Experience”

NASA's Marshall Space Flight Center

Lean Startup:Stress Testing Process

http://www.flickr.com/photos/28634332@N05/


Lean Startup is a rigorous process for iterating from Plan A to a Plan that works

niznoz

Ah Ha!An Idea = Hypotheses

trochim

Lean Startup:Tests your Vision(read hypotheses)

http://www.flickr.com/photos/trochim/

Nevada Tumbleweed

To give you FOCUSRight Actions, Right Time

http://www.flickr.com/photos/us_army_rolling_along/

Annie Mole

Lean is a MIX of Techniques

http://www.flickr.com/photos/anniemole/

Californian Em

MiG 15- Technically superior

http://www.flickr.com/photos/sompops/

http://www.flickr.com/photos/sompops/

Destinys Agent

F-86 beating MiGs

http://www.flickr.com/photos/destinysagent/

andrusdevelopment

Why?


Boyd: Maverick Pilot, Investigates

Result: OODA Loop

ckowalik

Mix in TPS- Lean Manufacturing

http://www.flickr.com/photos/ckowalik/

Lean Manufacturing = Removing Waste

yvettemn

Bake

The Lean Startup Loop

David Wulff

Build

wwarby

Measure

surlygirl

Learn

Rinse, Repeat

Or another way…

Traditional Dev.

Learn, release

Learn, release

Lean

Fast, Iterative

Focus on Learning

Learning is measure

Iterations win

Sometimes BIG

andrusdevelopment

Number of Iterations Beats Quality


sashamd

Find the most effective way tovalidate your hypothesis

RaeA

Minimum Viable Product

http://www.flickr.com/photos/raeallen/

LostInInaka

If You’re Not Embarrassed:You’ve Waited Too Long

toffehoff

In a Great Market: The Market Pulls the Product Out

originallittlehellraiser

Before Launch: the 40% Test.Are <40% Very Disappointed?


lovely fig rolls

Pivoting?

Phillie Casablanca

Change of Direction:Based on Validated Learning

http://startup-marketing.com

Startup Pyramid:Nail it before you Scale it

http://startup-marketing.com/

Focus on Verifiable Hypothesis

http://www.ashmaurya.com

Become Metrics Obsessed

http://www.ashmaurya.com/

Or a metrics Pirate

Some Myths:

wwarby

Lean Startup is Not Cheap…


jeffc5000

Lean is not about failing


Warren D

It is Iterating FAST


David Wulff

Build on Solid Foundations

Buy the book!

Thanks!ReachOut andConnect

Justin [email protected]@mimecast.com

pasukaru76

Business

Bristol Tech Startup School: Lean Startup