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Optimum Branding Company Overview Powerpoint Presentation
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COMPANY OVERVIEWPresented to:
Barroso Home Renovations, Inc.
To whom we are presenting
Dave
COMPANY OVERVIEW
A privately held, MBE Certified Company Minority Business EnterpriseOptimum Branding was founded in 2012 to service the internet needs of our
national client base.Servicer of small to medium size companies across the United States with the
capability to assist Fortune 500 companies with local listings, web design, social media management, search engine optimization (SEO), customer service, business process outsourcing, and network management.
EXPERIENCED LEADERSHIP
• Knowledgeable, hands-on senior management team with a distinguished track record and over 125 years of combined experience within the internet marketing industry.
• Dedicated Operations and Project management teams with proven performance managing complex local listings, web design, social media management, and search engine optimization (SEO) of corporations.
• Ability to effectively handle customers of leading, national companies – we understand the customer experience.
• Successfully protect and enhance our clients’ Brand Image, which is the key to our success.
GLOBAL LOCATIONS
Domestic:Hauppauge, NY Wellington, FL
CLIENT SPECIFIC SERVICES
• OB utilizes industry best practices on all our internet offerings to maximize the customer experience and protect our clients’ brand image.
• OB has developed cutting edge techniques to maximize marketing campaigns.
• OB develops innovative solutions for each of our clients based on their work standards and performance expectations
• OB employs flexible and advanced technologies that accelerate traffic with minimal costs.
• Through the use of analytics and keyword strategies, OB is able to track and report statistical data on a daily basis.
OB has available capacity in each of our domestic Solution Centers.
Hauppauge, NY (World Headquarters): 55 available seats
Wellington, FL: 50 available seats and first right of refusal on build out of 150 seat call center space within same building
GROWTH & CAPACITY
Scoring & reporting enable sophisticated work strategies that
lead to outperforming our competition.
Every employee learns the “OB Way,” which is then sustained by QA efforts.
Vast industry experience that has been recognized by industry authorities.
Coding & other technologies generate unique analytical reporting that is fully leveraged.
7
COMPETITIVE ADVANTAGES
COMPETITIVE ADVANTAGES
Leadership and Experience: Executive staff with 125 years of combined experience;Dedicated operations management teams with focused experience within the internet marketing industry.
Analytics/Reporting: OB sophisticated code to properly manage accounts and identify trends ensuring productivity and that performance goals are met.
Training: OB has an extensive, multi-tiered, in-house training program. OB’s employee education is specifically focused on training employees to solve problems and protect its clients’ interests with strict adherence to all compliance guidelines.
Innovation: OB develops innovative solutions for each of its clients based on their work standards and performance expectations.
Technology: OB employs flexible and advanced technologies that accelerate traffic while minimizing costs including advanced in-depth reporting capabilities, and a consumer friendly website.
Equal Opportunity Vendor Management: OB has RFP vendor management and a procurement process that affords Equal Opportunity to all vendors, while ensuring the highest of security standards and a dedicated focus on brand image.
• Using customized client strategies, OV prioritizes work efforts and inventory management in order to maximize production
Over staffed during peak hours to achieve maximum coverage100% of the FTE needed are trained and deployed so we are never
shorthanded– Enhance satisfaction by focusing on “the consumer experience” to
smoothly resolve issues – Increase loyalty with proactive self-service options that allow companies
to enjoy the ease of doing business with OB
INNOVATIVE ACCOUNT STRATEGIES
ON GOING TRAINING / QUALITY CONTROL
Quality Control (QC) is an integral part of OB’s on going training (OGT) program.
OB currently employs a team of dedicated QC representatives focused on quality control and OGT in the following ways:
Call monitoringCall recordingWork standard complianceNew business activation
ACA Code of Ethics Security Awareness TCPA Account documentation
SECURITY
• All areas of our facility are protected by key pad entry readers and are monitored by CCTV.
• Only authorized employees may access restricted areas. Any staff requiring access to the premises outside of their security clearance must be accompanied by management personnel.
• 24/7 Facilities Manned Security• Full Floor Video Capture• Fully Encrypted Hardware/Software• Digital Voice Monitoring• Insurance Covering any Employee Misconduct• Comprehensive Employee Screening
OB is committed to safeguarding its vital information and information systems.
ENSURING BRAND IMAGE
– OB’S innovative strategies deliver outstanding performance in our partnerships while maintaining your professional and public image through:
– Dedicated Client Service Liaisons– Experience Internet Project Managers– Focused Dispute Handling/Resolution Team– Security Awareness Training – Leading Edge Technology– Experienced Industry Proven Management – Dedicated IT Team Recourses– Customer Friendly On Line Social Media– Understanding the Customer Experience
QUALITY CONTROL OVERVIEW
Our quality control is not a surprise, but the outcome of a great foundation and proper execution.
Timely problem resolution, letting OB focus on best-in-class performance
Dedicated QC team and monitoring of all client requirements and needs to ensure superb services are maintained. Confidential client information is maintained on secured web server.
Training that leads to consistent adherence to all relevant guidelines
Execution
Consistent Monitoring
OB Training
Qual
ity C
ontro
l
CLIENT RECOGNITION
OB client recognition in servicing clients such as:
Auto CommercialFitnessFood & BeverageHealthcareLegal
MedicalMortgageRetailSmall BusinessTelecomUtility
The best recognition is being awarded opportunities by new and existing clients.
CLIENT GOALS
Client goals are established based on competitive batch performance reports and competitive rankings.
Goals are established to achieve optimal growth throughout the lifecycle of the partnership.
OB’s objective is to then manage batch goals through analytics that yield Tier Best Performance.
Based on OB’s current partnerships and Tier Best Performance adjustments are made to the following based on batch goals and areas of performance opportunity:
TOTAL SOLUTION PROVIDER
OB’s exceptional results are coupled with the Commitment and Accountability of a mid-sized company with a scalable and flexible platform. Our goal is to raise the bar through consistent Top Tier performance and overall Best-in-Class service.
OB focuses on taking your business to the next level by innovating our practices and leveraging the versatility of our Cutting-Edge approach.
A PROFITABLE PARTNERSHIP
Roger KalinowskiFounderOffice: (631) 913-8953Direct: (631) 383-9100www.OptimumBranding.com [email protected]