Branding Your Company Online Sample

Branding Your Company Online

50 Tips, Tricks and Tidbits

Branding Your Company Online50 Tips, Tricks and Tidbits

Written by: Jessica DavisPublished by: Stiletto Media Group

© 2010 Stiletto Media Group. All rights reserved. No part of this document or the related files may be reproduced or transmittedin any form, by any means (electronic, photocopying, recording or otherwise) without the prior written permission of the publisher.

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or other damages.

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information. Use of a term in this ebook should not be regarded as affecting the validity of any trademark, registered trademark or service mark. Stiletto Media Group is not associated with any product or vendor mentioned in this book.

This book is dedicated to all of the Small Businesses out theretrying to make it beside the big guys.

IntroductionDid you know that 15% of all commerce handled in the U.S. in 2007 was done online*? That’s over 3 billion dollars! And this number is increasing every year. As a small business I’m sure you would love to get a piece of that pie. Well, you can, if you successfully brand your company online.

There are a lot of websites on the Internet today, and setting your company apart from everyone else is the key to the treasure chest. The shining light in all of this, is that you no longer have to be a huge corporation to get a piece of the pie; you only need a bit of ingenuity.

Use the tips, tricks and tidbits in this ebook to push your company to the front of the e-line for your industry!*Source: U.S. Census Bureau E-Stats Report, May 28, 2009

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Tips, Tricks & Tidbits1. Get a website

2. Make it Pretty and They Will Come

3. Don’t Make Them Think

4. Cover Privacy

5. Be Transparent

6. Tell Them About Your Company

7. Secure Your Website

8. Build A Mailing List

9. Use Your Mailing List

10. Go Mobile

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11. Email Should Match URL

12. Offer Content Feeds

13. Allow Send Page to a Friend

14. Allow Social Bookmarking

15. Be Accessible

16. Offer a Guarantee

17. Offer Affiliate Programs

18. Survey Your Visitors

19. Write Your Way to Expert Status

20. Show Them How It’s Done


Tips, Tricks & Tidbits

21. Answer Questions

22. Fix Issues Immediately

23. Know What Your Competitors Are Doing

24. Keep Them Coming Back

25. Buy It All

26. Stay Consistent

27. Encourage Reviews and Feedback

28. Use All Areas to Sell

29. Use Articles and Bloggers

30. Be Seen Through Social Media



31. Use Your Logo

32. Use Your URL

33. Better Business Bureau

34. Support Charities

35. Host Web Events

36. Incoming Links

37. Paid Search

38. Get Listed in Directories

39. Take Advantage of Viral Marketing

40. Free Giveaways



41. Be a Sponsor

42. Offer Podcasts

43. Stay on Their Minds

44. Newsletters

45. Use Press Releases

46. Partner with Other Companies

47. Use Twitter

48. Comment on Blogs

49. Use Google to the Fullest

50. Don’t Forget Your Signature



Branding Your Company Online eBookStiletto Media Group

Get A Website


The first step in branding your company online is to get a website. It is imperative that your company be represented on the Internet. There are numerous services that allow you to create websites from templates and there are even more web developers out there that can help you design your website, but here is a list of “must haves” for your new site:

Domain Name - should be your company’s name or an iteration of itUser Friendly - make sure that your website is consistent from page to page and easy to useSearch Engine Friendly - content should be keyword focusedProvide Contact Information - discussed later