Effectively marketing your company

on campusNicole DorskindManaging DirectorThirtyThree

Employer Branding

Employee Engagement

Internal Communications

thirtythreeus.com • @weare33

The when

and the how

Key — Steps Key — Activity Types

Freshman

Sophomore

Junior

Aug OctSept Nov Dec Jan Feb Mar Apr May June July

1Awareness

2Approach

3Advice

4Attract

5Apply

6Accept

Key milestones Direct contact

Welcome email

Welcome email

HTML email communication

Learning workshops

Learning workshops

On-campus presentation

On-campus interviews

Summer analyst induction and trainingSummer analyst superday

Skill workshops/Information sessions/Networking events/Dinners

Social media

Social media

Social media

Social media

Campus ambient Social media Process

1

1

2

1

1

4 4 64 5

3 4

1

1

1

1

2

2

2

2

Light sponsorship of student groups/clubs

Media campaign (print, digital, social)

1

1

Light sponsorship of student groups/clubs

Media campaign (print, digital, social)

1

1

Senior HTML email communication Begin onboarding

Good luck email

Graduate pack

On-campus presentation

On-campus interviews

Induction and trainingSuperday

Skill workshops/Information sessions/Networking events/Dinners

2 6

6

6

4 4 64 5

3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Career fairs1 2 3 4

Career fairs1 2 3 4

Career fairs1 2 3 4

Career fairs1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Media campaign (print, digital, social)1 2 3 4

The world is changing

Know your audience

The screenagersest. 1993–2009

Gen ZEntrepreneurs and independent

Shortest attention span

High expectations and savvy

Value experiences over products

Loyal to what they believe and buy into

The most diverse generation in history

What are they

after

45% say they want to be working for a greater cause

88% expect their first employer to provide training

37% say their biggest fear is not finding opportunities that match their personality

77% of high school students are interested in interning and getting career experience

42% of Gen Z wants to use Virtual Reality at work

We’re living in amaterial world

We’re living in amaterial worlddigital

Gen Zis social

66% of students use social media to look for information

63% learn about potential employers through social media

48% of candidates used social in their search for their most recent job

54% follow employers on social media

70% expect an employer to respond to them on social media in 24 hours or less

83% of students are open to individual contact on social media by recruiters

Key — Steps Key — Activity Types

Freshman

Sophomore

Junior

Aug OctSept Nov Dec Jan Feb Mar Apr May June July

1Awareness

2Approach

3Advice

4Attract

5Apply

6Accept

Key milestones Direct contact

Welcome email

Welcome email

HTML email communication

Learning workshops

Learning workshops

On-campus presentation

On-campus interviews

Summer analyst induction and trainingSummer analyst superday

Skill workshops/Information sessions/Networking events/Dinners

Social media

Social media

Social media

Social media

Campus ambient Social media Process

1

1

2

1

1

4 4 64 5

3 4

1

1

1

1

2

2

2

2

Light sponsorship of student groups/clubs

Media campaign (print, digital, social)

1

1

Light sponsorship of student groups/clubs

Media campaign (print, digital, social)

1

1

Senior HTML email communication Begin onboarding

Good luck email

Graduate pack

On-campus presentation

On-campus interviews

Induction and trainingSuperday

Skill workshops/Information sessions/Networking events/Dinners

2 6

6

6

4 4 64 5

3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Heavy sponsorship of student groups/clubs1 2 3 4

Career fairs1 2 3 4

Career fairs1 2 3 4

Career fairs1 2 3 4

Career fairs1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Media campaign (print, digital, social)1 2 3 4

Key — Steps Key — Activity Types

Freshman

Sophomore

Junior

Aug OctSept Nov Dec Jan Feb Mar Apr May June July

1Awareness

2Approach

3Advice

4Attract

5Apply

6Accept

Key milestones Direct contact

Welcome email/Invite to careers website/Ongoing HTML email communication

Welcome email/Invite to careers website/Ongoing HTML email communication

HTML email communication

Skill-building workshops and programs/Information sessions/Networking events/Hackathons and code sprints

Skill-building workshops and programs/Information sessions/Networking events/Hackathons and code sprints

On-campus interviews

Summer analyst induction and trainingSummer analyst superday

Freshman survival pack

Skill workshops/Information sessions/Networking events/Dinners/Hackathons and code sprints

Social media/virtual interviews

Heavy sponsorship of student groups/clubs

Career fairs

Media campaign (print, digital, social)

Campus ambient Social media Process

1

1

2

1

1 2

2

3

4 64 5

1

3 4

Sponsorship of student groups/clubs1 2 3

Media campaign (print, digital, social)1

Light sponsorship of student groups/clubs1

1 2

Social media/virtual interviews1 2

2

2

2

Senior HTML email communication Begin onboarding

Good luck email

Graduate pack

On-campus presentation

On-campus interviews

Induction and trainingSuperday

Skill workshops/Information sessions/Networking events/Dinners/Hackathons and code sprints

Social media/virtual interviews

Heavy sponsorship of student groups/clubs

2 6

6

6

4 4 64 5

3 4

Career fairs1

On-campus presentation4

On-campus presentation4

Social media1 2

Career fairs1 2 3

Media campaign (print, digital, social)1 2 3

3

3

3

4

4

4

4

5

5

5

5

1 2

2 3 4

4

5

5

Career fairs2 3 4 5

Media campaign (print, digital, social)2 3 4 5

So what do we do?

What are we trying to say?

The EVP

What’s in it for me?

What’s in it for me?

CultureWork-life balance

Impact

Career opportunities

Diversity

Values

Growth

Mission

6.3

Anyonecan create content

@thirtythreeus

That thumb scroll stopping moment.

95% of Gen Z

uses YouTube

But also

Social can be the heartbeat

No more post and pray

Advertising still works

Advertising still worksAdvertising still works

Shifting to advocacy

Give them an experience Skill sessions

Tech talks

Social events

Webinars

Virtual internships

Virtual mentorships

Coding challenges/hackathons

Human interaction

is still a real thing

Excite and surprise

Campus presentations

Career fairs

Info sessions

Clubs/sponsorships

Conferences

HSF example

MIXED-REALITYBROCHURE

Our brochure is a bible for our applicants. At the same time, it’s a digital window into HSF’s world. Using augmented reality technology, readers can bring content to life, with interactive

maps, infographics and profile pages. They can also read detailed case studies that bring HSF’s work to the fore.

BLIPPAR:GLOBAL REACH

BLIPPAR:YOUR TRAINING CONTRACT

BLIPPAR: MEET OUR PEOPLE

COMPETITION, REGULATION & TRADE

CORPORATE LAW

REAL ESTATE

Campus ambassadors

“Worst company.”

“Worst company I have worked at.”

“Everything is the worst here”

“Blood sucking company”

“You are considered as an animal rather than a human being”

“Shut down the company”

“Your brand is what people say about you when you’re not in the room.” Jeff Bezos

Nicole Dorskind

Managing Directornicole.dorskind@thirtythreeus.com

Any questions?

twitter @thirtythreeus thirtythreeus.com instagram @weare33