SMS Marketing Will Be Among the Top

Mobile Marketing Trends In 2012

SMS is hereto Stay!

If you think SMS text messaging is not a viable strategy for marketing,

you may need to think again and think different!

To say that SMS text message market is growing rapidly may be an understatement.

The great news for SMS marketing companies is that SMS text will continue to thrive in the coming year.

The surge in mobile SMS marketing is nothing short of being called phenomenal.

Don’t take the word for it. Consider a few startling global SMS statistics:

Mobile Marketing Statistics 2011-12

There are more people using mobile devices

than toothbrushes

• 6.9 billion SMS were sent in 2011 across the globe

• That figure is projected to rise to 8 trillion in 2012

• 83% of U.S. adults are mobile phone owners

• A third of them prefer text message over a phone call

• Every second urban Indian acknowledges receiving a marketing SMS

• 37% of Indians receive ringtones, wallpapers or game SMS from businesses

• 95% of Text Messages are Read within 4 Minutes

• Only 6% of marketing emails are responded to

• SMS campaigns on the other hand have a response rate of 45%

In other words, SMS messaging has a higher response rate as a means of direct communication

than telemarketing, email, or direct post mails.

The mobile text message statistics go on to prove that the demand for SMS Short Code along with

MMS and instant messaging, will continue to grow (even) with the

steep increase in Smartphone purchases.

The SMS text message market means more fertile ground for businesses to experiment with

catchy text messages and enticing offers.

Here’s to Happy SMS Text Message

Marketing in 2012!

A Presentation OnMobile Marketing Trends

byValueleaf.com

India's exclusively ISO & DMA Certified

Email and SMS Marketing Company

www.valueleaf.com

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