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Why Your Business Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE

SMS Marketing Seminar

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SMS marketing seminar by Tatango.com

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Page 1: SMS Marketing Seminar

Why Your Business Needs Text Message Marketing

Tatango.com CEO, Derek Johnson

#SMSorDIE

Page 2: SMS Marketing Seminar

Derek Johnson

Founded Tatango.com in 20071,000+ successful campaigns

TheDerekJohnson.com

facebook.com/TheDerekJohnson

twitter.com/TheDerekJohnson

206.334.4012

[email protected]

Page 3: SMS Marketing Seminar

What is text message marketing?

Page 4: SMS Marketing Seminar

Customers Opt-in

Page 5: SMS Marketing Seminar

Business Sends Promotion

Page 6: SMS Marketing Seminar

Customers Receive Promotion

Page 7: SMS Marketing Seminar

Customers Redeem Promotion

Page 8: SMS Marketing Seminar

• Retailers• Restaurants• Politicians• Salons• Grocery stores• Nightclubs• Wine bars• Bakeries

• Conferences• Youth groups• Bowling alleys• Non-profits• Churches• Coffee shops• Specialty stores• Food trucks

Who Uses It

Page 9: SMS Marketing Seminar

Story time

Page 10: SMS Marketing Seminar

Meet Mike…

Page 11: SMS Marketing Seminar

Mike’s Marketing

Page 12: SMS Marketing Seminar

VS

Mike’s Challenge

Page 13: SMS Marketing Seminar

Mike’s Timeframe

Page 14: SMS Marketing Seminar

Mike’s Measuring Stick

Page 15: SMS Marketing Seminar

“Butts in the Seats”

Page 16: SMS Marketing Seminar

Let the Challenge Begin…

Page 17: SMS Marketing Seminar

Customers opt-in

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Business Sends Promotion

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Customers Receive Promotion

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Customers Redeem Promotion

Page 29: SMS Marketing Seminar

“Butts in the Seats”

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6 Months later…

Page 31: SMS Marketing Seminar

VS

Page 32: SMS Marketing Seminar

VS

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Subscriber Growth

Page 34: SMS Marketing Seminar

Ease of Opt-in

Pencil & paper (slow)

Mobile phone (fast)

Page 35: SMS Marketing Seminar

Open Rate

Page 36: SMS Marketing Seminar

Message Overload

1,216 messages/month

150 messages/month

Page 37: SMS Marketing Seminar

Redemption Rate

Page 38: SMS Marketing Seminar

Ease of Redemption

Print/Own smartphone

Any mobile phone

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VS

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Subscriber Growth

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9%

72%

Customer Usage

Page 43: SMS Marketing Seminar

Redemption Rate

Page 44: SMS Marketing Seminar

9,100 messages/month

150 messages/month

Message Overload

Page 45: SMS Marketing Seminar
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VS

Page 47: SMS Marketing Seminar

Subscriber Growth

Page 48: SMS Marketing Seminar

50-60%

72%

Customer Usage

Page 49: SMS Marketing Seminar

Redemption Rate

Page 50: SMS Marketing Seminar

9,100 messages/month

150 messages/month

Message Overload

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=

DUH!!!

Page 53: SMS Marketing Seminar

Mike’s Delima

Page 54: SMS Marketing Seminar

Mike’s Answer

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TheDerekJohnson.com

facebook.com/TheDerekJohnson

twitter.com/TheDerekJohnson

206.334.4012

[email protected] Download this presentation:

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