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Marketing Workshop Please switch your phone ON and silent TEXT ‘ START ’ TO 0459 333 444

SMS Marketing Workshop

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Page 1: SMS Marketing Workshop

Marketing Workshop

Please switch your phone ON and silent

TEXT ‘START’ TO0459 333 444

Page 2: SMS Marketing Workshop

Marketing Workshop

Got questions on the fly?

TEXT NAME [FIRSTNAME] [LASTNAME] TO

0457 333 222TO JOIN OUR WORKSHOP GROUP CHAT

Page 3: SMS Marketing Workshop

Marketing Workshop

Why SMS Marketing?LEAD GENERATIONDIRECT COMMUNICATIONIMMEDIACY

Page 4: SMS Marketing Workshop

Marketing Workshop

SMS vs APPS?DEVICE AGNOSTICNO TECHNICAL BARRIERSSIMPLE MECHANIC

Page 5: SMS Marketing Workshop

Marketing Workshop

Australia has the highest smartphone penetration in the world at 50%

Source: Australian Mobile Smartphone Consumer Study 2011

Page 6: SMS Marketing Workshop

Marketing Workshop

Of100 people who find your offer.

Kantar’s ComTech WorldPanel

50 have a smartphone21 have Android18 have iPhone10 download an app

100 will have SMS

Page 7: SMS Marketing Workshop

Marketing Workshop

* By entering this draw you agree to receive further messages from Brad Down opt-out at any time by texting STOP to 0459 333 444.

to enter the draw. Winner will be randomly selected by our randomiser and given at a later date.

TEXT ‘IPAD’ to

Win an IPAD!

0459 333 444

Page 8: SMS Marketing Workshop

Marketing Workshop

Win an IPAD! Enter the draw SCAN THISCan my phone scan? Do I have scanner app?Which scanner?Download & InstallScan Open browserLoad pageEnter entry info

Page 9: SMS Marketing Workshop

Marketing Workshop

Lead GenerationKEYWORDSWEB FORMIMPLIED CONSENT

Page 10: SMS Marketing Workshop

Marketing Workshop

Longcode - $0 setup

8 digit shortcode - $1500 setup

6 digit shortcode - $15000 setup

0459 333 444

19 333 444

13 33 44

Page 11: SMS Marketing Workshop

Marketing Workshop

ComplianceMessages cost 55c. Info call 1300 333 444. By texting in you agree to receive further offers from us.

Page 12: SMS Marketing Workshop

Marketing Workshop

“ Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.”

Seth Godin

Consent

Page 13: SMS Marketing Workshop

Marketing Workshop

Efective InboundCOUPONSFORWARDSLINKS

Page 14: SMS Marketing Workshop

Marketing Workshop

Text for coupon

TEXT ‘COUPON’ TO0459 333 444

Page 15: SMS Marketing Workshop

Marketing Workshop

Hi, thanks for texting in for the Burst SMS coupon. Use the link to get your $50 worth of SMS Credit http://lnks.to/burst20

Page 16: SMS Marketing Workshop

Marketing Workshop

Text for instant win

TEXT ‘INSTANT’ TO0459 333 444

Page 17: SMS Marketing Workshop

Marketing Workshop

Congratulations, you are a Burst SMS instant winner. You have won $20 worth of SMS credit. Use the link to collect your prize. http://lnks.to/burst50

Page 18: SMS Marketing Workshop

Marketing Workshop

Text for info and forward

TEXT ‘INFO’ AND YOUR NAME TO

0459 333 444

Page 19: SMS Marketing Workshop

Marketing Workshop

Thanks for enquiring about Burst SMS. Here is a link to some more information. A sales rep will be in touch to discuss your solution. http://lnks.to/burstinfo

Page 20: SMS Marketing Workshop

Marketing Workshop

Text for rich media

TEXT ‘COOL’ TO0459 333 444

Page 21: SMS Marketing Workshop

Marketing Workshop

Check out these cool ways to link from SMS to rich media. http://lnks.to/maphttp://lnks.to/videohttp://lnks.to/imagehttp://lnks.to/app

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Marketing Workshop

Efective OutboundSEGMENTATIONQUALIFICATIONCOMPLIANCE

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Marketing Workshop

Messaging typesALERTSDEALS/OFFERSINFORMATIONREMINDERS

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Marketing Workshop

Hi [firstname], you recently enquired about Burst SMS. How about an exclusive starter package? 5000 SMS and 3 mths longcode. $99 Save 80%!Like us on Facebook to collect.http://lnks.to/facebookOpt-out Reply STOP

Page 25: SMS Marketing Workshop

Marketing Workshop

MythsSMS IS DEADSMS IS EXPENSIVESMS IS UNRELIABLESMS IS SPAM

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Marketing Workshop

Brad DownHEAD OF INNOVATIONBURST SMS0438 333 [email protected]