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Visits
JUN2014 32%
49%
17%
Mobile
TabletSmartphoneTotal Visits: 129,305,534
51%
Desktop
40%
54%
14%
Mobile
TabletSmartphoneTotal Visits: 130,209,199
JUN2015
46%
Desktop
In June 2015, mobile devices generated 54% of all online visits, a 10% increase from June 2014.
Compared to June 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 25%.
Year-Over-Year Change in Market Share
Desktop10%
Tablet18%
Smartphone25%
Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; June 1 - 30, 2014 & 2015 Mobile Commerce Index: June 2015 | Branding Brand
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In June 2015, mobile devices generated 28% of all online revenue, a 17% increase from June 2014.
Compared to June 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 40%.
Year-Over-Year Change in Market Share
Total Revenue: $274,512,707
76% Desktop
24% M
obile
10%Smartphone
Total Revenue: $296,639,481
72% Desktop
28% Mobile
JUN2015
JUN2014
14%Smartphone
Tablet14%
Tablet14%
Revenue
Desktop5%
TabletSmartphone40%
Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; June 1 - 30, 2014 & 2015 Mobile Commerce Index: June 2015 | Branding Brand
3
0%
JUNE 2014 JUNE 2015
3.60%
Desktop DesktopSmartphone SmartphoneTablet Tablet
3.50%
1.20%
2.62%
1.07%
2.52%
ConversionIn June 2015, the average mobile coversion across all industries was 1.91%, a 6% increase from June 2014.
Compared to June 2014, desktop conversion decreased 3%; smartphone conversion increased 12%.
Year-Over-Year Change in Conversion Rate
Desktop3%
Tablet4%
Smartphone12%
Data Used50 U.S. Mobile Sites on Branding Brand’s Platform; June 1 - 30, 2014 & 2015 Mobile Commerce Index: June 2015 | Branding Brand
4
Quick Highlights
About the Mobile Commerce Index
• In June 2015, mobile devices generated 54% of all online visits, a 10% increase from June 2014. (pg 2)
• In June 2015, mobile devices generated 28% of all online revenue, a 17% increase from June 2014. (pg 3) • Compared to June 2014, desktop conversion
decreased 3%; smartphone conversion increased 12%. (pg 4)
• Compared to June 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 25%. (pg 2)
• Compared to June 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 40%. (pg 3)
• In June 2015, the average mobile coversion across all industries was 1.91%, a 6% increase from June 2014. (pg 4)
The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the Index identifies commerce and consumer trends across samples of Branding Brand clients in various industries, including apparel, health and beauty, and home goods.
In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major retailers around the world. Mobile Commerce Index: June 2015 | Branding Brand
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