Samiran GuptaHead of India

ICANNsamiran.gupta@icann.org

Meeting the Digital India Challenge

HostingConMumbai

12th December 2014

2

India’s Internet

ecosystem is a

study of contrasts

Increasing Penetration

Infrastructural constraints

Low impact on GDP

Regulatory hiccups and concerns

Where are we today?

3

Sources:

AT Kearney

IAMAI-IMRB

IMRB I-Cube

GARTNER

ASSOCHAM – PWC

DNA

• Always connected: 51%

• Blazing growth: (49% rural :33% urban:

60% mobile)

• Entertainment driven: 73% of those in rural

India access the Internet for entertainment

purposes

• E-retail poised to grow by 70% in 2015: to

US$6 bn. Total market size at present around

$13 bn +.

• First L-Root instance in India: 700qps

• Usage of TLDs in India

Some India market trends

Usage in India

Private or

personal use

(e.g., family or

social

purpose)

Education or

Non-Profit

A Business

(e.g., Selling

Goods)

Local

Community

Activities Other

Generic

TLDs73.5 66.7 76.5 53.0 6.8

Industry

TLDs27.7 27.1 21.9 19.9 3.4

Brand TLDs 23.1 11.8 48.0 14.1 3.0

4

To bring greater

efficiencies to

governance

To make the nation

“digital-ready” by

2019

Key vision of the program:

• To make digital infrastructure a utility for the people

• Ensure digital empowerment of the people

• To enable government services on demand

The Digital India Challenge and its Nine Pillars

1. Broadband Highways

2. Universal Access to Phones

3. Public Internet Access Programme

4. E-Governance –Reforming

government through technology

5. eKranti –Electronic delivery

of services

6. Information for All

Electronics Manufacturing

7. Electronics Manufacturing –

Target NET ZERO Imports

8. IT for Jobs

9. Early Harvest Programmes

5

Message #1: A need

to re-imagine the

Internet THE NEED/OPPORTUNITY FOR

• More bandwidth

• Compelling content and design and in different languages

• More storage space

• Domain names that are memorable

• Domain names in non-English scripts

• Technology that integrates new gTLDswith all online services

• Technology which bridges the skills/education challenges of users

• Skills capacity building

• All of the above at a cost the market can bear

So what does this mean for the industry?

6

Message #2: A need

more than ever for

stakeholders to work

together

The Industry as a whole will need to co-ordinate better – a multistakeholder model

Government

Civil Society

Regulators/Quasi Regulators

Academia/Think tanksRegistries/Registrars/Resellers

Other private sector

Media

7

Technology and

innovation is making

the power of New

Generic Top Level

Domains (new

gTLDs) and

Internationalized

Domain Names

(IDNs) a reality

https://www.youtube.c

om/watch?v=1kFcxf8

KAjg

Brand TLDs (.tata or .shriram), geographic TLDs (.delhi), new gTLDs and IDNs could be game-changers for businesses.

Examples: .food or .music, .shiksha, .ooo, .भारत, .संगठन

The India market challenge –looking beyond the big brands:

The India market place is difficult to ignore -micro, small and medium enterprises (MSMEs) contribute nearly 8 percent of India’s GDP, 45 percent of manufacturing output and 40 percent of the nation’s exports. Second largest employers after the farm sector

The value proposition:

Better branding

Better searchability

Proliferation of local language content

The challenges:

To sell new concepts to this diverse market

Consumer education - in multiple languages

Better co-ordination within the eco-system

What excites us at ICANN the most - Making the Internet experience more ubiquitous

About ICANN

9

Internet Corporation for Assigned Names and Numbers (ICANN)

• Domain Names .com .org .net;.sg .kh;.संगठन , .游戏, . شبكة

• IP address(203.176.130.34)(2607:f0d0:1002:51::4)

10

Where ICANN is - Connectivity Infrastructure

12

ICANN APAC Hub - Singapore

+ APAC team includes

+ Technical, legal and outreach/co-

ordination support

+ In India I am available as your point

of first contact and for ensuring that

you are well supported

+ Some recent India-specific activities

have been

+ Launch of .भारत+ Participation at

events/conferences including

APriGF,

CyFy, Cyberlaws, ISOC Kolkata,

ISOC Chennai, Hague Institute,

DSCI Annual Security Summit

and HostingCon

+ L Root installation

13

There are many ways

to participate

Would you like to get involved with ICANN?

• Join the community• Follow us on social media

• Get on our mailing list

• Participate in calls and webinars

• Come to our meetings • Held globally three times a year, there is no

registration fee

• Apply for a fellowship

• The next one is at Singapore, 8th February –

12th February

• Meet and engage local community members• You may be pleasantly surprised! There are a

lot of folks who know ICANN in India

Thank you!