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Each month Ebuzzing scans social platforms to retrieve metrics about videos published by brands to find out which were the most viewed, liked and shared.
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SPOTLIGHT ON SOCIAL
VIDEO:
MAY 2013
ABOUT THE SOCIAL VIDEO CHART
• Ebuzzing Social scans social
platforms to retrieve monthly
metrics about videos published by
brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter,
and backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In May 2013, this represents 9,326
videos and 855 brands for the UK,
with videos of 1+ views analysed
SECTOR
ANALYSIS
Source: Ebuzzing Social Video Chart, May 2013
21% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM THE TECHNOLOGY SECTOR
Share of Number of Videos Published
TECHNOLOGY HAD 27% OF THE TOTAL SHARE OF
VIDEO VIEWS
Source: Ebuzzing Social Video Chart, May 2013
Share of Video Views
31% OF FACEBOOK INTERACTIONS WERE FROM
TECHNOLOGY BRANDS
Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, May 2013
THE AVERAGE INTERACTION RATE WAS 6%
ACROSS ALL SECTORS
Facebook Interaction Rate
Source: Ebuzzing Social Video Chart, May 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED
WAS 4 MINUTES
Average Video Length (seconds)
Source: Ebuzzing Social Video Chart, May 2013
BRAND
ANALYSIS
3.7% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM GOOGLE
Share of Number of Videos Published
Source: Ebuzzing Social Video Chart, May 2013
GOOGLE TOPS THE CHARTS FOR BRANDED VIDEO
VIEWS
Share of Total Views
Source: Ebuzzing Social Video Chart, May 2013
SAMSUNG HAVE 22% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, May 2013
WITH 10,662,425 VIEWS, SAMSUNG'S
'EVOLUTIONARY HUSBAND?' WAS THE LEADING
BRANDED VIDEO
RANK BRAND SECTOR TITLE VIEWS
1 Samsung technology Evolutionary Husband? 10,662,425
2 Time Warner media Man of Steel - Fate of Your Planet 8,957,723
3 Sony pictures entertainment White House Down 7,194,670
4 Sony technology PlayStation 4: See it First at E3 7,000,544
5 Old Spice health & beauty Old Spice | Baby 6,317,130
6 Microsoft technology Xbox One Unveil Video 5,609,271
7 Time Warner media Gravity 5,558,854
8 Time Warner media Pacific Rim 5,192,977
9 Time Warner media We’re the Millers 5,184,501
10 Blackberry technology Two Scoops BlackBerry 10 & Robert
Rodriguez 4,844,307
Source: Ebuzzing Social Video Chart, May 2013
Share of views = Total views by sector
or brand/Total views
Share of Facebook interactions =
Interactions on Facebook for a sector
or brand/Total interactions on
Interaction rate = Interactions
on Facebook/Number of views
APPENDIX
