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SPOTLIGHT ON SOCIAL
VIDEO:
SEPTEMBER 2013
ABOUT THE SOCIAL VIDEO CHART
• Ebuzzing scans social platforms
to retrieve monthly metrics about
videos published by brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter,
and backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In September 2013, this
represents 12 017 videos and 1
156 brands for the UK, with videos
of 1+ views analysed
SECTOR
ANALYSIS
22% OF TOTAL VIDEOS PUBLISHED WERE
FROM THE TECHNOLOGY SECTOR
Share of Videos Published
22.1
10.1
7.6 6.7
6.1
5.9
5.7
5.3
4.8
4.6 4.5
technology
entertainment
automotive
retail
beverages
games
health and beauty
sport
finance
fashion
services
Source: Ebuzzing Video Chart, September 2013
TECHNOLOGY HAD 38% OF THE TOTAL
SHARE OF VIDEO VIEWS
Share of Video Views
38.3
8.8 8.3
7.8
7.6
5.1
4.2
3.3
2.8 2.4 2.4
technology
automotive
games
beverages
luxury
entertainment
fashion
restaurant
health and beauty
sport
travel
Source: Ebuzzing Video Chart, September 2013
30% OF FACEBOOK INTERACTIONS
WERE FROM TECHNOLOGY BRANDS
Share of Facebook Interactions
Source: Ebuzzing Video Chart, September 2013
THE AVERAGE INTERACTION RATE WAS 3%
ACROSS ALL SECTORS
Facebook Interaction Rate
Source: Ebuzzing Video Chart, September 2013
THE AVERAGE LENGTH OF VIDEOS
PUBLISHED WAS 4 MINUTES
Average Video Length (Seconds)
Source: Ebuzzing Video Chart, September 2013
BRAND
ANALYSIS
2% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM SPRITE
Share of Number of Videos Published (%)
2.1 2
1.5 1.5 1.5 1.4
1.2 1.2 1.1 1.1
1
Source: Ebuzzing Video Chart, September 2013
SONY TOPS THE CHARTS FOR BRANDED
VIDEO VIEWS
Share of Total Views (%)
Source : Ebuzzing Social Video Chart, September 2013
6.5 6.4 6
4.8
4.1 4.1 3.9
3.2 2.9
2.6 2.6
GO PRO HAVE 14% SHARE OF TOTAL
FACEBOOK INTERACTIONS
Share of Facebook Interactions
Source : Ebuzzing Social Video Chart, September 2013
14.3
9.2
5.6 5.2 4.7
3.7 3.5 3.2 2.3 2.2
1.6
WITH A 142% INTERACTION RATE,
MICHAEL KORS LEADS
Facebook Interaction Rate (%)
Source: Ebuzzing Video Chart, September 2013
141.6
69.9
54.1
28.6 23.9 21.9 21.4 21.4 19.5 18.8 18.3
WITH 14 969 270 VIEWS, MOTOROLA'S
LAZY PHONE AD WAS THE LEADING
BRANDED VIDEO
RANK BRAND SECTOR TITLE VIEWS
1 Motorola technology Moto X Lazy Phone 14 969 270
2 GoPro technology Fireman Saves Kitten 14 107 508
3 Sony technology All the power and smartness from
Sony in a premium smartphone 10 341 665
4 Christian Dior luxury Dior Homme 8 331 395
5 Android technology iPhone 5S and 5C Drop Test! 8 219 171
6 Chipotle restaurants The Scarecrow 6 501 429
7 Volvo automotive Volvo Trucks - The Hamster Stunt 4 505 839
8 Mercedes Benz automotive MAGIC BODY CONTROL Chicken 3 731 631
9 Samsung technology Introducing Samsung GALAXY Note 3 3 377 993
10 Time Warner entertainment Gravity 3 269 039
Source: Ebuzzing Video Chart, September 2013
APPENDIX
Share of views = Total views by sector
or brand/Total views
Share of Facebook interactions =
Interactions on Facebook for a sector
or brand/Total interactions on
Interaction rate = Interactions
on Facebook/Number of views
