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Each month the Ebuzzing Labs track thousands of online videos to find which are the most viewed, liked and shared.
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SPOTLIGHT ON SOCIAL VIDEO: OCTOBER 2013
SECTOR ANALYSIS
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR
Technology produced the most videos
Media performs well due to new film releases
Games bolstered by Rovio
15,033 VIDEOS PUBLISHED
IN OCTOBER 2013
19%
14%
10% 6%
6%
5%
5%
5%
5%
4% 4% Technology
Media
Entertainment
Retail
Games
Services
Finance
Automotive
Health & Beauty
Sport
Beverages
SHARE OF NUMBER OF VIDEOS PUBLISHED
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
TECHNOLOGY HAD 26% OF TOTAL SHARE OF VIEWS
Technology triumphs thanks tom GoPro, Google & Samsung
Games takes 11% share of views despite only prodcing 6% of videos
364 million views tracked
IN OCTOBER 2013
26%
17%
11%
8%
7%
6%
5%
5% 3%
3% 2% Technology
Internet
Games
Beverages
Entertainment
Automot
Travel
Media
Sport
Health & Beauty
Finance
SHARE OF NUMBER OF
Internet takes second place due to Google’s YouTube campaign
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
31% OF FACEBOOK INTERACTIONS WERE FROM INTERNET BRANDS
SHARE OF FACEBOOK INTERACTIONS
31.3%
21.5%
9.4% 8.4% 7.1% 3.9% 3.3% 2.7% 2.6% 2.5% 1.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
THE AVERAGE INTERACTION RATE WAS 2.3% ACROSS ALL SECTORS
FACEBOOK INTERACTION RATE
7.7%
6.1%
5.0%
3.4% 3.0% 2.9% 2.8% 2.4% 2.4% 2.4% 2.3% 2.3%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
Source: Ebuzzing Social Video Chart, February 2013
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
THE AVERAGE VIDEO LENGTH WAS 4 MINUTES
LENGTH (SECONDS)
483
213 208 198 184 167 158 150 148 144 143 132
0
100
200
300
400
500
600
BRAND ANALYSIS
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
3% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE
SHARE OF VIDEOS PUBLISHED
2.9%
2.0%
1.3% 1.2% 1.1% 1.1% 1.0% 1.0% 1.0% 0.9% 0.8%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
GOOGLE TAKES 18% SHARE OF TOTAL VIEWS
SHARE OF TOTAL VIEWS
17.6%
8.6%
4.3% 4.1% 4.0% 3.1% 2.6% 2.6% 2.2% 2.1% 2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
Google GoPro Samsung Sony Red Bull Electronic Arts
Activision Rovio Microsoft KLM Nike
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
GOOGLE TAKES 37% TOTAL FACEBOOK INTERACTIONS
SHARE OF TOTAL FACEBOOK INTERACTIONS
36.5%
14.3%
4.2% 3.6% 3.5% 1.7% 1.7% 1.6% 1.6% 1.5% 1.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Google GoPro Sony Pepsi Red Bull Microsoft Nike Honda Bwin Porsche Paramount
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
BOEING HAS HIGHEST FACEBOOK INTERACTION RATE
FACEBOOK INTERACTION RATE
45.0% 44.1% 41.0%
29.7% 27.1%
21.0% 20.4% 20.1%
12.0% 11.6% 9.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Boeing Puma Qatar Airways
Elie Saab Pantene Hallmark Chanel Tom Ford Cow & Gate
Volvic Babyliss
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
SAMSUNG TOP OCTOBER’S VIDEO BUZZ CHART
TOP RANKED VIDEOS OCTOBER 2013
RANK BRAND SECTOR TITLE VIEWS
1 GoPro Technology Smaller, lighter, mightier still 11,211,320
2 GoPro Technology Backflip over 72ft canyon 10,750,433
3 Google Internet Announcing the first-ever YouTube music awards 7,869,207
4 Google Internet Get ready for the YouTube music awards 7,476,982
5 Time Warner Entertainment The Hobbit: The desolation of Smaug 7,07,1873
6 Sony Games Playstation 4, Perfect Day 5,511,817
7 Samsung Technology Roll effect on Galaxy Round 5,481,509
8 Rovio Games Angry Birds Go! 5,434,901
9 Red Bull Beverages Red Bull Stratos 4,523,189
10 Pepsi Max Beverages Pepsi Max and Kyrie Irving present ‘Uncle Drew’ 3,334,020
With over 11 million views GoPro took the top spots. The first ad features slick, edited footage while the second offers a first hand biking experience.
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views