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SPOTLIGHT ON SOCIAL VIDEO: OCTOBER 2013

October's Spotlight on Social Video

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Each month the Ebuzzing Labs track thousands of online videos to find which are the most viewed, liked and shared.

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Page 1: October's Spotlight on Social Video

SPOTLIGHT ON SOCIAL VIDEO: OCTOBER 2013

Page 2: October's Spotlight on Social Video

SECTOR ANALYSIS

Page 3: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR

Technology produced the most videos

Media performs well due to new film releases

Games bolstered by Rovio

15,033 VIDEOS PUBLISHED

IN OCTOBER 2013

19%

14%

10% 6%

6%

5%

5%

5%

5%

4% 4% Technology

Media

Entertainment

Retail

Games

Services

Finance

Automotive

Health & Beauty

Sport

Beverages

SHARE OF NUMBER OF VIDEOS PUBLISHED

Page 4: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

TECHNOLOGY HAD 26% OF TOTAL SHARE OF VIEWS

Technology triumphs thanks tom GoPro, Google & Samsung

Games takes 11% share of views despite only prodcing 6% of videos

364 million views tracked

IN OCTOBER 2013

26%

17%

11%

8%

7%

6%

5%

5% 3%

3% 2% Technology

Internet

Games

Beverages

Entertainment

Automot

Travel

Media

Sport

Health & Beauty

Finance

SHARE OF NUMBER OF

Internet takes second place due to Google’s YouTube campaign

Page 5: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

31% OF FACEBOOK INTERACTIONS WERE FROM INTERNET BRANDS

SHARE OF FACEBOOK INTERACTIONS

31.3%

21.5%

9.4% 8.4% 7.1% 3.9% 3.3% 2.7% 2.6% 2.5% 1.9%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Page 6: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

THE AVERAGE INTERACTION RATE WAS 2.3% ACROSS ALL SECTORS

FACEBOOK INTERACTION RATE

7.7%

6.1%

5.0%

3.4% 3.0% 2.9% 2.8% 2.4% 2.4% 2.4% 2.3% 2.3%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

Source: Ebuzzing Social Video Chart, February 2013

Page 7: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

THE AVERAGE VIDEO LENGTH WAS 4 MINUTES

LENGTH (SECONDS)

483

213 208 198 184 167 158 150 148 144 143 132

0

100

200

300

400

500

600

Page 8: October's Spotlight on Social Video

BRAND ANALYSIS

Page 9: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

3% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE

SHARE OF VIDEOS PUBLISHED

2.9%

2.0%

1.3% 1.2% 1.1% 1.1% 1.0% 1.0% 1.0% 0.9% 0.8%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

Page 10: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GOOGLE TAKES 18% SHARE OF TOTAL VIEWS

SHARE OF TOTAL VIEWS

17.6%

8.6%

4.3% 4.1% 4.0% 3.1% 2.6% 2.6% 2.2% 2.1% 2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

Google GoPro Samsung Sony Red Bull Electronic Arts

Activision Rovio Microsoft KLM Nike

Page 11: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

GOOGLE TAKES 37% TOTAL FACEBOOK INTERACTIONS

SHARE OF TOTAL FACEBOOK INTERACTIONS

36.5%

14.3%

4.2% 3.6% 3.5% 1.7% 1.7% 1.6% 1.6% 1.5% 1.5%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Google GoPro Sony Pepsi Red Bull Microsoft Nike Honda Bwin Porsche Paramount

Page 12: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

BOEING HAS HIGHEST FACEBOOK INTERACTION RATE

FACEBOOK INTERACTION RATE

45.0% 44.1% 41.0%

29.7% 27.1%

21.0% 20.4% 20.1%

12.0% 11.6% 9.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

Boeing Puma Qatar Airways

Elie Saab Pantene Hallmark Chanel Tom Ford Cow & Gate

Volvic Babyliss

Page 13: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

SAMSUNG TOP OCTOBER’S VIDEO BUZZ CHART

TOP RANKED VIDEOS OCTOBER 2013

RANK BRAND SECTOR TITLE VIEWS

1 GoPro Technology Smaller, lighter, mightier still 11,211,320

2 GoPro Technology Backflip over 72ft canyon 10,750,433

3 Google Internet Announcing the first-ever YouTube music awards 7,869,207

4 Google Internet Get ready for the YouTube music awards 7,476,982

5 Time Warner Entertainment The Hobbit: The desolation of Smaug 7,07,1873

6 Sony Games Playstation 4, Perfect Day 5,511,817

7 Samsung Technology Roll effect on Galaxy Round 5,481,509

8 Rovio Games Angry Birds Go! 5,434,901

9 Red Bull Beverages Red Bull Stratos 4,523,189

10 Pepsi Max Beverages Pepsi Max and Kyrie Irving present ‘Uncle Drew’ 3,334,020

With over 11 million views GoPro took the top spots. The first ad features slick, edited footage while the second offers a first hand biking experience.

Page 14: October's Spotlight on Social Video

EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO

APPENDIX

Share of views = Total views by sector or brand / Total views

Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook

Interaction rate = Interactions on Facebook / Number of views