Marketing Plan By Balvin Wright

My Real Estate Services Marketing Proposal

Presented by:Balvin WrightCENTURY 21 Access America117 North Main StreetSouthington, Ct. 06489

Prepared for:

You!Property to be marketed:

Your Property

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

My Professional Experience

• Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center

• Member of the National Association of REALTORS

• Member of the Connecticut Association of REALTORS

• Member of the Hartford Board of REALTORS

• Member of the Connecticut Cooperative MLS

• Computer Technician for over 25 years

• Certified Netware Engineer

• Certified Active Adult representative through Century 21 ‘Mature Moves’

• Member of the Bottom Line University Graduate and Continuing Education

• REALTOR with CENTURY 21 Internationally, 8,400 offices in the World, 4,200 Offices in the USA

• REALTOR with CENTURY 21 of Connecticut, 76 Offices in CT.

• Team Member of the Largest Most Productive Century 21 Office in All of Connecticut

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The Value

• 85% of sellers used a broker or agent to sell their home*

• 76% of sellers placed their home on the Internet with the assistance of a real estate agent*

• My mission statement

– “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.

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The value and importance of real estate professionals has not changed!

*2007 NAR Profile of Home Buyers and Sellers


CENTURY 21® Access America

• My company’s strengths– 20 Years of experience with Strong Leadership that shows– Cutting Edge Systems have made us a leader in our market place– Over 100 Agents in the Southington & Meriden Offices

• My company’s awards & recognition– We have the Number One, Top Producing Office for C21 in the State!

– We have been the Most Successful, Top Producing Firm in the State since 2002

• Strength of the CENTURY 21 brand – Millward-Brown results

– CENTURY 21® continues to be the most recognized name in real estate*

– Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents.

– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network.

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*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.


A History of Proven Results

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Get More with CENTURY 21®

Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website

Customized Services• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites

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CENTURY 21®: The Gold Standard

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We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values

•Great financial value = Getting the best price for your home

•High performance achievement = Best trained associates

•Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 8

Most Recognized Name in Real Estate

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

•Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”

•Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?”


Marketing Plan

• Send “Just Listed “postcards highlighting your home to local area residents.

• Advertise and hold agent/broker and buyer open houses.

• List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integration to help the buyer realize the

value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.• Internet marketing

– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com– Homescape - New York Times.com - Google.com– Courant.com - ListHub.com - aol.com– Cyberhomes.com -oodle.com - homefinder.com– Frontdoor.com -yahoo.com - backpage.com– …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.

• Provide local advertising through _(insert here)_, (newspapers , radio or TV).

• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.


Marketing Plan, Continued

• Place colorful flyers or brochures describing your home for all agents to give their clients as they come through

• Other unique marketing techniques for your property.

– Enhanced listing display on Realtor.com site to make your property stand out

– Video/virtual tour on YouTube.com, LiveVideo.com

– Offer a Home Warranty program

– Offer special Century 21 Access America Mortgage financing options

– Transaction Management Online

– Feature your property on my personal website and blogs

– Place property on Craig’s List and other online classified websites for maximum exposure


Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and Buyers

• Direct Mail – Just Listed cards, Open House cards and other targeted mailings

• E-Greetings – Online greeting cards directed to potential buyers

• Local Advertising

• MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers

• Internet – Century21.com allows internet users to get information and photos of your home

• Courant.com

• Openhouses.com

• Trulia.com- just to name a few

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CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns

• Print, Internet and radio

• Targeted advertising for Specialty Markets

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CENTURY 21® Global Reach

Worldwide presence• Century21.com international

links and websites

• CENTURY 21® Global Referral Network

• Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide

• Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads

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Referral Services

• World’s largest referral network (based on the number of offices worldwide) brings you:

– More buyer opportunities for your property

• With over 8,000 offices and 140,000 sales associates worldwide

• CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe

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Home Buyers

• 84% of all home buyers used the Internet as a tool when searching for a home*

• 84% of recent home buyers found photos “very useful”*

• 60% said the same about virtual tours*

• There are over 200 million users of the Internet in the USA**

– 29% of home buyers first learned about the home they purchased using the Internet*

– 84% of first time home buyers used the internet as an information source in the home buying process*

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*2007 NAR Profile of Home Buyers and Sellers

**Nielsen-Net Raings.com


Selling Your Home with the Help of Century21.com

The Century21.com web site averages more than 2 million visits per month

•Consumer Leads

•Property Listings

•Registered Users

•Top Search Engine partnerships; Google, Trulia and Yahoo

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The Search Areas on Century21.com

• Century21.com is a consumer’s home buying and selling information gateway

• The easy to navigate menu bar allows consumers to identify exactly what they’re looking for

• The site serves as a real estate resource library for consumers

• Property Search

– Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria

– Aerial views allow users to explore the property yard, street and neighborhood

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Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 18

Online Marketing Tools that help us Sell Your Property

• Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures

•Neighborhood ProfilesImportant information about this and other neighborhoods

• MortgageCalculator s and financing information

Slide Show


Your Listing on Century21.com

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• Up to 20 listing Photos can be included

• Detailed property descriptions (English and Spanish)

• Floor Plans

• Slide Show

• Virtual Tours

• Open House schedule

• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes


2009 Online Marketing

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• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.

• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.

• Online media is optimized to drive leads and response from consumers on your property.

• Automated email communications to buyers interested in your property

• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.


Additional exposure for your property

• Century21.com

• GoogleTM Real Estate

• Trulia.com

• Aol.com

• Zillow.com

• Yahoo! Real Estate

• LandAndFarm.com

• Openhouse.com

• Cyberhomes.com

• HGTV Frontdoor.com

• Homescape.com

• ERA.com

• Coldwell Banker.com

• BHGrealestate.com

List any other websites you work with here•Wall Street Journal (Fine Homes)•Cityfeet.com (commercial)•Loopnet.com (commercial)•Realtor.com,•CraigsList.orgHotpads.com

– Trulia - Openhouse.com - Hotpads.com

– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com

– Homescape - New York Times.com - Google.com

– Courant.com - ListHub.com - aol.com

– Cyberhomes.com -oodle.com - homefinder.com

– Frontdoor.com -yahoo.com- backpage.com

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Additional exposure for your property through LISTHUB

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A custom Slide Show to Showcase Your Property

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• This is what the consumer sees on Century21.com

• Slide Shows are automatically created when you have 6 or more photos of the property

• 98% of prospective Buyers feel property photos are useful in their home search*

* 2007 NAR Profile of Home Buyers and Sellers


Competitive Market AnalysisEstablishing the perfect price for your home!

• [Insert Complete CMA Here]

• Recent Sales

• Current Listings

• Under Contract

• Expired Listings

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• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?


We’re with you every step of the way

CENTURY 21 Connections®

• The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.

• To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/

Home Warranty

• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing.

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http://www.century21.com/learn/connections/


Seller Service Pledge – My Personal Commitment

• 21 points of differentiation

– Commitment to service

– Agreement between you, the seller and my CENTURY 21® office.

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Quality Service

• I strive to provide outstanding service to our clients

• My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group

• Consistent monitoring of service in order to assure highest level of quality.

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Put me to work for you!

CENTURY 21: The Gold Standard.

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Thank you!Page 29

Balvin WrightCENTURY 21 Access America

117 North Main StreetCall 800-525-7793 ext.2925

Cell: 203-641-4960

Technology

Marketing Plan By Balvin Wright