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Wright Solutions, Right Creative

Annual Property Marketing Review

2008 EDITION

2

03 Overview to our Integrated Services

04 Connect@Erskine Park

05 City Views Business Park

06 Sydney Industrial Properties

07 2-14 Elsie Street

08 Metro Chatswood

09 Pran Central Shopping Centre

10 8 Australia Avenue

11 Northern Beaches Acreage

12 Epicentre

13 Other Featured Marketing Projects

14 On-Demand Tender Document Production

15 Proven Experience in Outdoor Signage

Contents

WelcomeI'm proud to welcome you to the 2008 edition of our Annual Property Marketing

Review, which gives insight to the high quality of our design-led marketing solutions.

Arguably, there's never been a more important time to market – and not only

market harder (due to the current global financial crisis and tougher competition)

but also – market smarter!

Wright Graphics means smarter marketing. With a proven record in the property

marketplace, delivering cost-effective graphic design and marketing collateral,

it’s long been recognised by our clients that the ‘Wright Approach’ delivers

real value for money – and importantly, real engagement with their target market.

By choosing Wright Graphics' services – as your 'virtual marketing department' –

you can focus on your core business. Our award-winning services will give you

complete peace of mind that your property project marketing is in the right hands,

with the ‘wright’ creative approach.

Our creative design combined with our marketing expertise delivers outstanding

results every time.

We trust you will enjoy browsing this brochure and hope you find it inspirational.

Feel free to contact us to find out how your marketing can benefit from the ‘Wright

Approach’. There's no time like the present!

Stephen WrightCreative Director

ABC

Graphic Design/Branding Design

Copy Writing & Tender Designs

Strategic Consultation

Web Design, SEO, e-Brochures, Web Hosting

Printed Brochures, Information Memoranda

Artist’s Impressions/Perspectives

Advertising & Press Advertisements

3D Virtual Tour Solutions

Photography

On-Demand Digital Library Support

Signage Design

Maps, Marketing Diagrams

Total Printing Solutions

Overview to our Integrated ServicesThis brochure contains a ‘snapshot’ of our featured property marketing projects. Our integrated

services encompass strategic graphic design, branding, interactive websites, printing and much more.

The diagram illustrates the cycle of creative design and ongoing support which we provide to our clients:

Our full suite of services includes:

2008 annual property marketing overview 3

Services

Winner of the coveted SAPPI international design and print award, in

the ‘Trading Printers of the Year’, Brochure Category. One of only two

winners for the Australasian region (out of a range of over 400

international entries shortlisted). Judging took place in Holland with

the awards ceremony held at Sydney’s Luna Park, during April 2008.

Connect@Erskine Park

Connect@Erskine Park – 38ha Industrial Estate

Erskine Park, NSW

The quality and finish of this brochure is such that is has been recognised with an international design and print award,

‘Sappi: Trading printer of the year’ 2008.

Wright Graphics created this campaign for the GPT Group’s Connect@Erskine Park. We were involved in the entire

process from naming, to print and signage . The target audience includes logistics users so, our response was to create a

genuine freight ‘look’; this included a customised cardboard presentation box, hand stamps, mock barcode and ‘urgent’

stickers on the packaging. Specialised recycled papers were chosen to highlight the environmentally sustainable

development (ESD) for this project: inner pages printed on paper sourced from 70% recycled sugar-cane, and covers

were printed on paper made with 100% wind energy.

Copywriting, design & branding, information memorandum, press advertisements, hoarding/outdoor signage, photography,project management, total printing solutions

Design and print: excellent ‘green’credentials –highly sustainable design with eco-friendly production

www.wrightgraphics.com.au4

Branding Embossed and die-cut cover Complete marketing package Proposed signage

Award-Winning BrochureCam

paign U

pdate

20

08

City Views Business Park

Information memorandum

Direct mail – stage 1

Signage Artist’s ImpressionCustomised proposal for Foxtel

City Views Business Park

67 Epping Road, North Ryde, NSW

ING Real Estate turned to Wright Graphics for a fresh strategic design approach for this property, City Views Business

Park, located in North Ryde. Our campaign ‘enjoy more exposure’, highlights the key benefits and gives this marketing

campaign a unique look and feel. Marketing elements include direct mail, customised proposals, e-brochure and a

printed Information Memorandum as well as a website landing page and outdoor signage.

Copywriting, information memorandum, hoarding/outdoor signage, direct mail, customised proposals, total printing solutions

5

Services

2008 annual property marketing overview

Building C2 Glendenning Rd

Glendenningwww.2glendenning.com.au

2 Glendenning Road

Glendenning, NSW

AMP Capital approached Wright Graphics to devise a cost-effective approach to provide marketing collateral for several

industrial properties throughout Sydney. Our solution has been to design and produce flexible modular layouts, enabling us

to provide massive time-savings – which in turn translates into reduced cost and reduced start-up-time per project.

These efficiencies through a systemised design approach also means consistency in branding, creating a strong identity for

AMP Capital’s growing Industrial Portfolio.

Copywriting, design, information memorandum, direct mail brochures, outdoor signs, website design, total printing solutions

Sydney Industrial Properties

Web design

Direct mail

www.2glendenning.com.au


Signboard

Services


ELSIESTREET

2-14

THINK

ELSIESTREET

2-14

THINK

2-14 Elsie Street

Burwood, NSW

The owners of this large, older style office building, the Commonwealth Bank of Australia (CBA), asked Wright Graphics to

design an innovative marketing campaign for this office building, which is located near the centre of Burwood NSW.

As one of many major companies to relocate to Sydney Olympic Park (SOP), CBA is consolidating several different offices to

their new $210 million, 48,500m2 campus-style development at SOP (thus vacating premises such as these in Burwood).

We created a range of marketing tools for the agents that sell the main features and benefits of 2-14 Elsie Street and what

it offers the new tenants. We came up with a “THINK BIG” tagline that underpins the marketing campaign.

Copywriting, graphic design/branding, brochure, outdoor signage, photography, e-brochure, location maps, total printing solutions

2-14 Elsie Street


SignboardBranding

Services


Services

Metro Chatswood

Web design

Marketing brochure

www.metrochatswood.com.au

Metro Chatswood Interchange – Retail and Commercial

Chatswood, NSW

Initially assigned to assist only with branding/marketing office space within this project, our clients were so impressed

with our creative ideas, reasonable rates, and high level of service that we have been appointed to produce a full

complement of marketing collateral – for the entire Metro Chatswood development (both retail and office space).

Wright Graphics is providing brochures, outdoor large format signage, as well as a major interactive website for the

Metro Chatswood shopping centre.

Copywriting, graphic design/branding, brochure, outdoor signage, photography, web design, e-brochures, location maps,interactive plan views, total printing solutions

“Clear focus” building signage


Pran Central Shopping Centre

Chapel Street, Melbourne, VIC

Our clients the Precision Group, found our work on Metro Chatswood so pleasing that we were invited to work on the

marketing website of their latest acquisition in Melbourne, the historic Pran Central Shopping Centre. The building is a

perfect backdrop for the home page of the website – Chapel Street being well known for its high fashion shopping.

The site was created with a high level of interactive animation yet is simple to navigate – no gimmicks and just enough

detail. One of the design features is the way the images come into view: heritage-style black and white, then fading to

colour – suggesting how fashion has evolved over the years, yet Pran still remains classically ‘in style’!

Copywriting, graphic design/branding, brochure, outdoor signage, photography, e-brochure, location maps, total printing solutions

Pran Central Shopping Centre

Web design: “Home” page

Website: “News & Events” page

Website: “Store Listings” page

Website: “Leasing” page

Directory brochure

www.prancentral.com.au

Services


AUSTRALIA AVENUE

8 Australia Avenue

Sydney Olympic Park, NSW

With valuable insight to the Sydney Olympic Park market, Wright Graphics has been commissioned to create a wide

range of effective solutions for Watpac’s development at Sydney Olympic Park, 8 Australia Avenue. All collateral is

consistent with Watpac brand guidelines. This includes signage, hoarding and internet/print marketing.

Our other projects undertaken in the area such as the ‘Quad Business Park’ campaign, gave Wright Graphics’ team an

in-depth perspective to marketing requirements for the area. Furthermore, our expertise and contacts with print

suppliers enabled us to provide Watpac with highly cost-effective delivery of a wide range of marketing collateral.

Copywriting, design/branding, information memorandum, hoarding/outdoor signage, web design, total printing solutions

8 Australia Avenue

AUSTRALIA AVENUE


Web design Site hoarding

Branding

www.8australia.com

Services


Services

Northern Beaches Acreage

Ray White, Terrey Hills, NSW

Wright Graphics has delivered this groundbreaking website. It is our first major residential property marketing project

for prestige residential properties valued: $2M-$12M+, located in Sydney’s Northern Beaches.

Ray White Terrey Hills settled on the Wright approach thanks to the specialised integrated services we could provide for

this unique project.

Our designs, combined with our technical know-how, provides a rich interactive experience for visitors and a highly

effective sales tool for the Ray White team. Since the launch of this website, the results have been extremely positive–

evidence that such video-rich, interactive websites are an ideal medium to market such prestige properties.

Strategic consultation, branding/design, video-rich web design, e-brochures, artist impressions, technical/project management,digital/video library support

Northern Beaches Acreage

Press advertising

Web design

www.northernbeachesacreage.com.au

e-Brochures are created for each property

Website: “Selected Property” page

Website: “Private Listings” page


Services

Epicentre

Epicentre

6-8 Julius Avenue, Riverside Corporate Park, North Ryde, NSW

Epicentre at 6-8 Julius Avenue is a large, modern campus style commercial office development site, comprised of

3 office buildings with excellent views of surrounding bush over the Lane Cove River, situated within the dress circle

location of Riverside Corporate Park. 3 seperate office buildings, totalling 34,194m2 of A-Grade office space and parking

for 1,013 cars with an on-site cafe and potential childcare facility.

Copywriting, design & branding, information memorandum, hoarding/outdoor signage, photography, project management,total printing solutions

Close-up of information memorandum


Web design

www.epicentrenorthryde.com.au


Signboard

Branding

Bankstown Junction, NSW

Watpac is developing this bulky goods retail centre in a landmark

Sydney location with massive exposure to 65,000 cars per day.

4 units from 430m2 to 490m2 are for sale at time of writing.

Wright Graphics is providing our client with ongoing design and

marketing support as part of the marketing strategy for this site.

Our solutions for marketing collateral include:

marketing campaign built on collateral such as branding, website,

e-brochure, direct mail and signage.

182 Blues Point Road, McMahons Point, NSW

Rarely does an office view like this become available in such a

unique location. The marketing challenge is to demonstrate the

business potential of this magnificent view. To do this and more, a

website is simply the ideal marketing tool. North Sydney joint

agents CBRE and Jones Lang Lasalle said: “Not only does the

website communicate the feel of the view but also allows visitors

to download a printable brochure, take virtual tours and see

photos of the surrounding views.”

21 Talavera Road, Macquarie Park, NSW

21 Talavera Road is a leading-edge office development situated in

the very heart of Macquarie Park – giving it an instant appeal.

The Wright team has been tasked to create branding and

marketing which communicates the qualities and unique features

that such a prestige location would provide to major tenants.

An A3 size information memorandum was designed, with a strong

corporate image, raising the profile of the property and creating a

marketing piece for the property.

One Rivett Road, Riverside Corporate Park, North Ryde, NSW

Our campaign for this project included a suite of high-quality

solutions such as Information Memorandum, presentation folders,

agent kits for on-site inspections, signage, direct mail plus an

interactive website with virtual tours on 3 levels of this exciting

office building.

Other Featured Marketing Projects

PathwayProperties

www.182bluespoint.com.au

www.onerivettroad.com.au


McMahons PointBlues Point Road

www.bankstownjunction.com.au

services

Hansen Yuncken Tender Documents

In 2008, Hansen Yuncken appointed Wright Graphics as a preferred supplier to design and produce, highly finished

tender submissions – on demand.

Our challenge is to create a fresh approach for each tender, appealing to the company for whom the tender is

addressed, whilst still keeping a corporate ‘look and feel’. All our tenders are created from custom designed templates,

and are digitally printed to a high standard of finish, with the objective of making the maximum impact for our client’s

submission documents.

Strategic consultation, design/branding, booklet/document design, specialised digital printing, digital library support

On-Demand Tender Document Production

Examples of custom-designed tenders

Ring binder tender:cover/sleeve/spine/dividers

The team at Wright Graphics makes my job easierby never saying ‘no’ to a challenge… Consistently producing an exceptional result tomake our documents stand out from the rest. Their friendly, professional staff are easy to dealwith, and their service and reliability ensures wealways meet our deadlines!

Melanie WilsonMarketing Manager – Hansen Yuncken

“

”


The great outdoors…

the Wright Approach to your marketing justgot bigger and better!

Get masses of marketing impact with super-cost effective signage, designed-right!

One of the best forms of street-level marketing available, is just one phone call away.

We produce digitally printed signs, banners, B-Class hoarding signage, on-window

‘Clear Focus’ signage. You name it. Ask us today for your free quote or artist’s impression.

Proven.

Proven experience in outdoor signage:design, copywriting and print solutions.

T: (02) 9939-7233E: [email protected]

Disclaimer: Opinions and information given herein or otherwise in relation hereto are made by Stephen Wright Graphics Pty Ltd Australia (ABN: 30 086 736 790), (t/a Wright Graphics) in their bestjudgment, in good faith and as far as possible based on data or sources which are believed to be reliable and are used with client permission. Wright Graphics and its representatives disclaim anyliability and responsibility to any person in respect of anything and of the consequences of anything done or omitted to be done by any such person in reliance upon the contents of this publication.Some logos, brands and trademarks used herein are copyright their respective owners and no inference is made that Wright Graphics has copyright invested therein; such content is included only toillustrate our creative works. No part of this work may be reproduced or copied in any form or by any means (graphic, electronic or mechanical, including photocopying, recording, recording taping,or information retrieval systems) without the written permission of the authors. © Wright Graphics 2008 all rights reserved. www.wrightgraphics.com.au WG15108

What can we do for your organisation? To find out, contact Stephen Wright

T: (02) 9939-7233 or 0409 837 831E: [email protected]

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