Make an IMPACT at Salesforce Connections 2016 Help your business go faster, grow faster and make meaningful connections at

the digital marketing event of the year.

Kacey Burr Partner Marketing Manager

kburr@salesforce.com

Agenda

•  Salesforce Connections At-A-Glance

•  Audience Profile and Content Announcements

•  Sponsorship Opportunities: How it All Works

•  Main Goals for Partners and Sponsorship Benefits

•  Sponsorship FAQ’s

•  Your Next Steps

•  Q & A

 What we’ll cover today

Kacey Burr

Partner Marketing Manager

thank y u

The Digital Marketing Event of the Year: What to look forward to at Connections 2016

Highlights: -  Keynotes - Cloud Crawl

-  EBC’s - 3-day Expo

-  CMO Summit - Hands on Training

-  Breakouts - Salesforce.org

-  Product Showcase - SalesforceLIVE

-  Exclusive Partner Experience

 8 am – 9:45 am: Registration Open

 10 am – 11:30 am: Opening Keynote

 11:30 am – 1 pm: Lunch & Expo

 1 pm – 4:40 pm: Breakout Sessions and Hands On Training

 5:15 pm – 6 pm: Inspirational Speaker

 6 pm – 7 pm: Welcome Reception

 8 am – 8:45 am: Registration Open

 9 am – 10:15 am: Product Keynote

 10:15 am – 10:45 am: Break and Expo

 10:45 am – 11:30 am: Breakouts and Hands On Training

 11:30 am – 1 pm: Lunch & Expo

 1 pm – 5 pm: Breakouts and Hands On Training

 Evening Event

 8 am – 10 am: Registration Open

 10 am – 12 pm: Inspirational Content

 12 pm: Closing

Tuesday, May 10 Wednesday, May 11 Thursday, May 12

8 am – 12 pm: EXPO HALL OPEN

(closed during keynote

10 am – 10:45 am )

8 am – 7 pm: EXPO HALL OPEN

(closed during opening keynote

10 am – 11:30 am )

8 am – 7 pm: EXPO HALL OPEN

(closed during product keynote

9 am – 10:15 am )

Event Agenda at a Glance (subject to change)

 Georgia World Congress Center, May 10 – 12, 2016

Attendee Demographics Thousands of the Brightest Marketing Minds

Attendee Type

Marketing Manager (Digital, Email) 52%

Project Manager 7%

Marketing Manager (Social, Mobile) 5%

Creative/Designer 5%

Owner 2%

Other 10%

Top Industries

Expected Attendance: 7,000+

*information derived from 2014 Connections attendee demographics

eCommerce 6% Retail 10%

Healthcare 7%

Advertising/Marketing Agency 9%

Financial Services 15% Business Services 3%

Media and Entertainment 6%

Consumer Packaged Goods 3%

Education and Non-Profit 11%

Tech and Manufacturing (B2B) 7%

Travel and Hospitality 5%

Content

Call for Stories: http://bit.ly/ConnectionsCallforStories2016

Marketing Cloud keynotes & inspirational speakers

11 Breakout tracks with 100+ sessions

§  Breakout content on Tuesday and Wednesday only

§  Sponsor breakout track “Marketing Trendsetters”

Partner theater sessions in the Customer Success Expo

Kelly Simon

Sponsorship Opportunities: How It All Works

•  Platinum, Gold, and Silver Sponsorship Levels •  Platinum is invite only, please request by Jan 15th

•  Brand Level •  Core : 10 passes

•  Premier : 15 passes

•  A La Cartes •  Must be at Silver, Gold or Platinum sponsorship levels

Check out our PROSPECTUS for everything you need about packages, a la cartes, pricing, and other sponsorship info.

Goals for Partners at Connections

 Branding & Awareness

•  Conference website presence

•  Social media promotion

•  Press release support

•  Co-marketing kits

•  Presence on dedicated Sponsor blog

•  Presence on conference mobile app

•  On-site branding

 Content & Speaking Sessions

•  Content coaching sessions

•  Breakout Sessions

•  Partner Theater Sessions

•  Call for Stories – now LIVE!

 Inspiration, Innovation and Fun!

Goals for Partners at Connections

 Lead Gen & Networking

•  The CMO experience

•  Booth/kiosk presence on expo floor

•  Dedicated or shared meeting rooms

•  Lead retrieval

•  Full conference passes

 Partnership Insights

•  Partner Reception

•  Awards

•  Partner Keynote

•  Unique Trainings

 Inspiration, Innovation and Fun!

More Fun Stuff!

•  Cloud Crawl & Music Festival (Wednesday night)

•  Sponsor Lounge Access

•  VIP Seating in Keynote

•  Welcome Reception in Expo (Tuesday night)

•  Popcorn machines, attendee bags, and other a la cartes

Sponsorship FAQ’s

•  How much do full conference passes cost?

•  When will we be able to see full renderings for the booth structures?

•  The Cloud Crawl sounds AWESOME – how do I sign up?

•  When will sponsorships sell out?

•  Where will we submit our logos and deliverables? Are there any upcoming deadlines?

•  Will there be any additional opportunities to be on the lookout for? How will I find out about these?

•  Where can I get more information on sponsorship packages, pricing, and how to participate?

Important Dates and Deadlines

 January 15th – last day to apply for a Platinum sponsorship

 January 30th – last day to express interest in the Cloud Crawl

January 31st – close Call for Stories

 Beginning of February – additional a la cartes released

 February 15th – Registration goes live, hotel room blocks available

•  The Omni Atlanta Hotel at CNN Center

•  The Westin Peachtree Plaza Hotel

•  Marriott Marquis Hotel

•  Hilton Atlanta

Your To-Do List:

ü  Pre-Register on our “Save the Date” page : http://pages.mktg.salesforce.com/connections2016

ü  Submit your contract for sponsorship or reach out to discuss in more detail: Prospectus

ü  Submit your Call for Stories application: http://bit.ly/ConnectionsCallforStories2016

ü  Make a plan with your teams internally

ü  Set meetings with prospects and customers and encourage them to register

ü  Book your flights

Q & A Thank you! Kacey Burr kburr@salesforce.com (415) 589-5009