Partner Office Hours: Partner Enablement & Success Services Sherry Keezer Jill Westman Marketing Cloud Program Manager Sr. Consultant Partner Readiness MC Services – Go To Market July 28th, 2015

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Partner Enablement Options

 Sherry Keezer  Partner Readiness, Marketing Cloud Program Manager

Marketing Cloud

Journeys Standard Classes

Private Workshops

Marketing Cloud Learning

Paths

On-Demand

Partner Enablement Options

On-Demand

 Online courses at no cost with a valid Salesforce Marketing Cloud account.  Learn at your own pace!

On-Demand | Free

Email, Mobile, & Web

Radian6

Social Studio

Click here for more information

Public Classes

Public Classes| $300-$1500

Marketing Cloud Classes Configuring the Salesforce MC Connector for the Sales and Service Clouds

Execute and Automate Marketing Cloud Emails in the Sales and Service Clouds

Email Essentials

Email 101: Getting Started with Email

Email 102: Data Extensions

Email 103: Data Segmentation

Email 104: Email Automation

Journey Builder 101

Mobile Messages 101

Predictive Intelligence

Social Studio 101

Click here for more information

The Learning Paths Foundations & Implementation

Marketing Cloud Learning Paths| $1000

     

     

     

     

What is it? A training program designed to provide Partners with the necessary skills to successfully service the Salesforce Marketing Cloud

Who is it for? All Partner types and employees

What do you get? Training and resources to support the entire customer engagement

Why attend? To learn best practices and skills to rapidly and effectively service the Marketing Cloud

How much? $1000* to attend the 2-day Implementation workshop. Note: No cost for Foundations Learning Path *As of July 2015. Pricing information is subject to change.

   

Marketing Cloud Learning Paths

 Online Tutorials & Videos  Regularly scheduled webinars

 Classroom Instruction  Online Exams

 How Does It Work?

 True Marketing Cloud services enablement, not enablement by product.  

Applicable to all partner types and employees.

 Training can be taken as soon as required. This means that Partners get the training they want when they most need it. And it’s available 24 hours a day, 7 days a week.

True Services Enablement Relevant Immediate

What Are The Benefits?

 Training can be taken in one’s own time, in one chunk or over a period of a few weeks.

 Learning Paths are self paced which leads to a greater understanding of the topics being studied.

 Time away from the office is minimized. The only travel or accommodation expenses that are required are during the 2-day workshop during the Implementation Learning Path.

Flexible Pace Cost Effective

What Are The Benefits?

The Learning Paths Foundations & Implementation

Foundations Learning Path

 Designed to be an introduction to the Marketing Cloud project methodology and applications.

Prepares Partners through self-paced online modules and webinars and concludes with an exam.

 Demonstrate an understanding of fundamental Marketing Cloud knowledge and processes of effective project methodology.

 Designed for all consultants, operations, sales, anyone who is interested in an overview of Marketing Cloud.

 Prerequisite of the Salesforce Marketing Cloud Implementation Learning Path.

 Introduction to MC  Project Methodology

 Account Configuration  Campaign/Tag Basics

 Messaging

 Automation Basics

Objective Who Should Attend? Content

Foundations Learning Path

Implementation Learning Path

 Provides Partners with expanded experiences in configuring & implementing the Marketing Cloud.

Through self-paced online modules, webinars, and an exam this learning path concludes with a 2-day instructor-led workshop to give Partners in-depth discussion and the hands-on experience they need.

 Get a sound understanding of the Marketing Cloud, including navigation, advanced workflows and configuration, best practices, functionality, and integrations.

 Designed for Partners who configure and implement the Salesforce Marketing Cloud.  A passing mark of 70% on the Salesforce Marketing Cloud Foundations Exam is required before beginning this learning path.

Dashboard Configuration

MobilePush & MobileConnect Configuration

Topic Profiles

Web Analytics

Advanced Account Configuration

Contacts & Data

Building Complex Journeys

Salesforce Connector

Objective Who Should Attend? Content

Implementation Learning Path

Implementation Workshop Upcoming workshops include:

City Dates

Paris August 11 & 12

Paris August 13 & 14

New York City August 25 & 26

New York City August 27 & 28

San Francisco Pre-Dreamforce

Chicago September 29 & 30

Sydney September 29 & 30

Chicago October 1 & 2

Sydney October 1 & 2

Munich October 6 & 7

Sao Paolo October 6 & 7

Munich October 8 & 9

Sao Paolo October 8 & 9

San Francisco October 20 & 21

San Francisco October 22 & 23

Please refer to the Help and Training Portal to register and for more information.

Please refer to the Help & Training portal to register and for more information

Private Workshops

Private Workshops

 Cost: $7000/day  Agenda: Same as Implementation workshop but through consultant with SFU you may make adjustments.

 Max. approx. 25 attendees

For more information please reach out to mc-learningsolutions@salesforce.com

What Can We Expect Next?

Advanced Technical Delivery Learning Paths

Contact Builder

Audience Builder

Predictive Intelligence

Advanced Journey Builder

Campaign Mgmt at Scale

Partner Success Services: Marketing Cloud Scoping Assets Jill Westman, S3 Sales Leader July 28, 2015

Partner Success Services – Marketing Cloud Scoping Assets

 End Customer  Partner

•  Enablement

•  Self-sufficiency

•  Partner Success

•  End Customer Success

Marketing Cloud Scoping Assets

•  Scoping Workbook •  Standard Language Library (SLL) •  Description of Roles •  Broad Marketing Cloud First Call Deck

What’s Included…

Scoping Workbook Partner will include their hourly rates

Standard Language Library (SLL)

•  Over 60 services engagements that align with the scoping workbook

•  Each service engagement contains the following detailed sections:

•  Overview

•  Customer Pre-requisites

•  Scope

•  Deliverables

•  Assumptions

•  Exclusions

Description of Roles Partners must staff roles that align with ours:

•  Project Manager •  Solution Architect •  Deliverability Consultant •  Technology Architect (medium and

large engagements)

Marketing Cloud First Call Deck

Need Actual Implementation Support? Leverage Partner Success Services!

Partner Success Services – Engagement Models Package Supported

Products* Supported Scope* SFMC Scope

Small Email •  Up to 2 business unit configurations •  Up to 4 inbound/outbound data sources •  Up to 2 IP addresses ramping up •  No API interfaces

•  Co-lead up to 3 blueprinting sessions •  Up to 2 reviews of blueprint •  Co-lead IP ramp-up session •  Up to 2 reviews of IP ramp-up plan •  Up to 2 reviews of QA/Test plan •  Estimated 40 hours of SA time to assist with configuration

and general questions

Medium Email, Social, PI, Journey Builder, Mobile

•  Up to 4 business unit configurations •  Up to 8 inbound/outbound data sources •  Up to 8 IP addresses •  Up to 4 API interfaces

•  Co-lead up to 3 blueprinting sessions •  Up to 2 reviews of blueprint •  Co-lead IP ramp-up session •  Up to 2 reviews of IP ramp-up plan •  Up to 2 reviews of QA/Test Plan •  Estimated 80 hours of SA time to assist with configuration,

API consulting, and general questions •  Configuration of any product offerings that the partner needs

support on

Large Email, Social, PI, Journey Builder, Mobile, Audience Builder

•  Up to 8 business unit configurations •  Up to 16 inbound/outbound data sources •  Up to 16 IP addresses •  Up to 8 API interfaces

•  Co-lead up to 5 blueprinting sessions •  Up to 3 reviews of blueprint •  Co-lead up to 2 IP ramp-up design sessions •  Up to 2 reviews of IP Ramp-up plan •  Up to 2 reviews of QA/Test Plan •  Estimated 120 hours of SA time to assist with configuration,

API consulting, and general questions •  Configuration of any product offerings that the partner needs

support on

Questions?

  Marketing Cloud Salesforce Connector and Integration – August 4th @ 12 pm EST

  Marketing Cloud Pricing and Packaging – August 11th @ 12 pm EST

Upcoming Office Hours

We are pleased to announce that our first two AMER Marketing Cloud Sales Awareness Roadshow pilot sessions will be conducted early-August in New York and San Francisco.

Each 2-day deep dive session will help your team build foundational knowledge of Marketing Cloud positioning, differentiation, presales discovery, packaging, product capabilities and understanding how these fit into the overall Salesforce Customer Platform message.

Stay tuned for future dates and details on how to register.

Marketing Cloud Sales Awareness Roadshow

Dreamforce slide

Thank you