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New revised version of the values of a Lean Product Manager. Presented at Agile On the Beach and GA Techfest Club.
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Lean Product Management
Melissa Perri melissaperri.com
@lissijean | #agileOTB
Voice of the customer
@lissijean
@lissijean
Define Design Develop Deploy
Traditional Product
Development Cycle
@lissijean
Define Design Develop Deploy
Traditional Product
Development Cycle
Some customer interaction Very little customer
interaction
Most customer interaction
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DO NOT WANT@lissijean
@lissijean
Define Design Develop Deploy
Traditional Product
Development Cycle
Pivot
There’s a reason why they’re called
assumptions.@lissijean
Risky Business
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Build
Measure
Learn
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@lissijean@lissijean
@lissijean
As a product manager…
“I’m here to save the day.”
@lissijean
LEARNING
I
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@lissijean
Traditional PM• Determine new features and product vision
• Gather business requirements
• Get stakeholder buy in
• Write out specs and user stories for developers
• Manage product roadmaps
@lissijean
Focus on the problem.
@lissijean
Traditional Product Manager Lean Product Manager
@lissijean
A Lean PM works towards a goal instead of building arbitrarily…
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Screenshot of the site
Increase Customer Engagement
team Goal
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A Lean PM explores problems rather than gathering requirements…
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Managing Stakeholders
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User
Stories?
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Jobs to be done.
When _____ , I want to _____ so I can ______.
motivation expected outcome
situation
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As a user, I can save items to a wishlist so
that I can buy them later.
When I find a product I like but I’m not ready to buy
yet, I want to save the product for later, so I can
quickly come back and purchase it without
searching again.
User Story
Job Story
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When I am shopping on your site, I want to know the expert
is real so I can trust that the product is good.
problem
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A Lean PM experiments instead of building preconceived solutions…
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Product Roadmaps?PRODUCT
ROADMAPS
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Q4 Product Roadmap
Google Maps Integration
2 months
3 Devs
ROI: High
Mobile App
Homepage Redesign
3 months
2 Devs
ROI: Med
1 month
3 Devs
ROI: Med
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@lissijean
The Problem Roadmap
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Will customers buy if we post an expert’s personal
message in the feed?
experiment
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@lissijean
@lissijean
@lissijean
@lissijean
A Lean PM involves the whole team instead of working alone on PM island…
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@lissijean
Developer
Product Manager
@lissijean
@lissijean
Increase Customer Engagement
team Goal
@lissijean
When I am shopping on your site, I want to know the expert
is real so I can trust that the product is good.
problem
@lissijean
Will customers buy if we post an expert’s personal
message in the feed?
experiment
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3X OPEN RATE 2x REVENUE
outcome
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Saved
$77,000@lissijean
@lissijean
Saved
1600 hrs@lissijean
@lissijean
Saved
1600 hrs@lissijean
@lissijean
(that’s 8 weeks)
@lissijean@lissijean
What does success look like?
@lissijean
lean Product ManagerRole and responsibilities:
• Discover customer problems through constant customer interaction and feedback.
• Deliver high customer value by running experiments to solve those problems.
• Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy.
• Involve developers & stakeholders during ideation of the product.
• Manage the Problem Roadmap, focusing on your KPIs.
• Report data and lessons from experiments to the rest of the company.
Apply Now@lissijean
Deliver extreme
value to the customer.
@lissijean
Melissa Perri [email protected] !produxlabs.com melissaperri.com !! @lissijean
Melissa Perri [email protected] !produxlabs.com melissaperri.com !! @lissijean
