Lean Product Management

for ENTERPRISE

The Art of Known Unknowns

Lean Strategy + Design @nataliehollier

Lean Strategy + Design @nataliehollier

ThoughtWorksLead Consultant

- Product and User Experience- Agile and Lean Methodologies- Design Thinking- Innovation Portfolios

Lean Strategy + Design @nataliehollier

1. Why innovate2. Product innovation process3. Repeatable management4. Enterprise view

Why do enterprises need to innovate?

DISRUPTIVEINNOVATION

digitaleveryone is a

BUSINESS

BANKING

EDUCATION RETAIL

MEDIA

HEALTH

TRAVEL

Technology is- DISRUPTING -BUSINESS

Customer Experience

Technology

Business Strategy

Technology is advancing rapidlyto provide more and moreinnovative consumer products

Customers now expect more:rich, personalized,

omnichannel experiences

Businesses need to move faster to stay in the game: the rate of change is accelerating

How do we developinnovative products?

LEANPRODUCTDevelopment

Responding to Uncertainty

Waterfall

Agile (Scrum)

Lean

“We know whatcustomers want”

“We know how to deliver it”

? ?

?

Anders Ramsey ~ Agile UX Meetup 2013

Development Approach

Waterfall

Agile (Scrum)

Lean

BUILDRELEASECUSTOMER FEEDBACK

innovation

labsstartups

and

NORDSTROM

WOOLWORTHS

Nordstrom Innovation Lab

Innovation Process

Lean Product Development

BUILD

Goals,not features

Leanmentality

MEASURELEARN

DESIGNTHINKING

LEANSTARTUP

AGILEUX + DEV

Lean UX ~ Jeff Gothelf and Josh Seiden

(aka LeanUX)

DESIGN PRINCIPLESHUMAN-CENTEREDEMPATHYCONTEXTUAL ENQUIRYIDEATIONPROTOTYPINGCUSTOMER CO-DESIGN

Design Thinking

Change By Design ~ Tim Brown dschool.stanford.edu

Lean Startup

CUSTOMER VALUEHYPOTHESIS DRIVENVALIDATED LEARNINGMINIMUM VIABLE PRODUCT BUILD-MEASURE-LEARN FAIL FAST AND PIVOT

The Lean Startup ~ Eric Reis

Agile UX + DevSPRINTS/ITERATIONSUSER STORIESCROSS FUNCTIONAL TEAMSTIGHT COLLABORATIONVISUAL INFORMATION RADIATORS

ThoughtWorks

How can we managerepeatable innovation?

LEANPRODUCTManagement

Know What You Dont Know

TRUSTHUMILITYCOURAGE

the process

with your ideas

to try, fail, learn

Product Ideas

Insights & Inputcustomers business

technology Opportunity Backlogprioritize based on

business goals

Design Briefproblem statement

desired outcome

DESIGNTHINKING

MVP Designstoryboards and wireframeshypothesis and assumptions

Design Briefproblem statement

desired outcome

MVP Design Workshop

Collaborative Design

customer / researcherdesign

businesstechnology

MVP Hypothesis

STATE ASSUMPTIONSOUTCOME FOCUSEDCLEAR VISIONMEASURABLE IMPACT

We believe that

[doing this / building this feature / creating this experience],

For [these people/personas],

Will achieve [this outcome],

We will know this to be true when we see

[this feedback / quantitative measure / qualitative insight ].

Lean UX ~ Jeff Gothelf and Josh Seiden

Goals,not features

Leanmentality

LEANSTARTUP

Research Sprints

FIELD OBSERVATIONBUILD EMPATHYLEARN PAIN POINTSVALIDATE ASSUMPTIONS

Research Questions

Story Backloglean/agile designand development

validate ideas 1-2 sprints ahead

andverify solutions

1-2 sprints after

MVP designstoryboards and wireframeshypothesis and assumptions

Goals,not features

Leanmentality

LEANSTARTUP

User Story Mapping

USER JOURNEYTHIN SLICESHARED VISUAL ARTIFACT

User Story Mapping ~ Jeff Patton (agileproductdesign.com)

AGILEUX + DEV

Lean Product Management

BUILD

Goals,not features

Leanmentality

MEASURELEARN

DESIGNTHINKING

LEANSTARTUP

AGILEUX + DEV

ProductIdeas

MVPWorkshop

MVPHypothesis

ResearchSprints

StoryMapping

How do we manage an enterprise of lean teams?

PODULAR OrganismCOMPANIES

BUILDDESIGN TESTPLAN DELIVER

Traditional Enterprises

WORK = REQUIREMENTS

Cross-Functional PodsWORK = GOALS

PRACTICE COMMUNITIES/TRIBESCROSS-TEAM ROTATIONSCROSS-TEAM PAIRINGVARIOUS STANDUPSLUNCH & LEARNSVISUAL INFORMATION RADIATORSSUPPORTING TOOLS

Coordination and Management

The Connected Company ~ Dave Gray

How do we manage anenterprise of lean products?

LEANPORTFOLIOManagement

Product Portfolio

?

MVP MVP

Recall: Goal Driven Teams

MISSION

Discover and Prioritize

OPPORTUNITIES

Design and Test

Cross FunctionalTeam

In maneuver warfare, the mission is ... “Commander’s Intent.”

... orders are incomplete without this information.

... when intent is clear, Marines will be able to select the right course of action.

This is particularly true when Marines have to deal with an emerging obstacle or opportunity.

The Principles of Product Development Flow ~ Donald Reinertsen

Recall: Principle of Mission

ALIGNMENT ON VISIONNOT PRESCRITIVEEMPOWERED TEAMSRESPONSIVE SOLUTION

Goal Driven Business

BUSINESS GOAL

Discover and Prioritize

ExecutiveTeam

BET

BET

BET

BET

Business Portfolio

Test and learnRespond to uncertainty

Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley

Fund Outcomes (not Output)

Business Portfolio

PORTFOLIO OF INVESTMENT BETSTESTABLE MVPSPIVOT OR DOUBLE DOWNINCREMENTAL INVESTMENTBALANCE ACROSS ‘HORIZONS’

Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley

Lean Portfolio Management

BET(MISSION)

BUSINESS GOAL

MVP MVP

OPPORTUNITIES

CLEAR VISION AT THE TOPALIGNMENT ON OUTCOMESDELIGATE DECISIONS DOWNEMPOWERED TEAMSLEARNING FEEDBACK LOOPS

customermarketing

emailcampaign

Grow the business traveller customersegment by 20%

Streamline repeattravel bookings(more bookings per existing customer)

Promote and funnelbusiness travellers to our features(attract % new business)

landing pageexperience

socialmedia

BUSINESS GOAL

BET (MISSION)

OPPORTUNITIES

MVP HYPOTHESIS

ExecutiveTeam

ProductDelivery Teams

DE-COUPLE BUSINESS STRATEGY, PRODUCT STRATEGY AND

PRODUCT IMPLEMENTATION!

Lean Portfolio Management

ITERATE.

?A+

alpha beta 1 beta 2 launch

?A+

?A+

?A+

Minimum Viable Portfolio

The art of managing innovation...

HUMILITYCOURAGE

The only thing certain is

MEASURE

ADAPT

LEARNTRUST

Lean Strategy + Design @nataliehollier

uncertainty.

MEASUREBooks To Learn More

Lean Strategy + Design @nataliehollier

Questions.