Presentation on Joomla!Days Netherlands by Jessica Dunbar
1. Joomla! + SEO + GOOGLE Joomla!days Netherlands 2009 Jessica Dunbar
2. What we will learn
How can Google help you optimizing your site, and how does that work when you use Joomla? A quick tour about search engine optimalization and available tooling from Google to make your website rank higher."
3. Webmasters Feelings
4. Google 101 5. Guidelines
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.
Make sure that your elements and ALT attributes are descriptive and accurate.
Check for broken links and correct HTML. VALIDATE!
Domain Name Vs. Business name
6. Organic Vs. Paid SEO only effects organic placement 7. Crawling
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page.
9. Title Tags and ALT attributes
. In addition, Google process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types.
For example,cannot process the content of some rich media files or dynamic pages.
Keyword in anchor text
When a user enters a query, Google machines search the index for matching pages and return the results Google believe are the most relevant to the user.
Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.
11. Content 12. Dos & Donts of Content
dump large amounts of text on varying topics onto a page without
paragraph, subheading, or layout separation
Use relevant language
13. The Plan
Make a content plan; who, what, when, target audience etc.
When you blog, write like you are directly speaking with that person, visualize him/her
Use words, phrases that people search for
14. Organize your Content
Like a librarian:
Books needs labeling correctly (correct title, category and meta tagging).
Put the right content in the right spot of you site.
Use Google Analytics and Webmaster console to learn from your users
The critical first step to any successful interactive campaign is to clarify your target audience and uncover what makes them tick. Quite simplyyou cant get their business until you get their attention.
Our work is intuitive, blending the user perspective with bold design and inventive copy that gets their attention and keeps it. For the future of your business, invest in a targeted, proactive approach to web site development & internet marketing.
BECOME THE USER
16. Heading tags
Notto be confused
, the most
important, and ending with , the least important.
17. Titles and Descriptions A title tag tells both users and search engines what the topic of a particular page is. The tag should be placed within the tag of the HTML document. Ideally, you should create a unique title for each page on your site. 18. 19. Whats Wrong