ThatJeffSmith & DBAKevlar, (Jeff Smith &Kellyn Pot’Vin-Gorman)

DBAKevlar I like to block people…. Consulting Member of Technical Staff

for SCP Team, Enterprise Manager at Oracle

Suggested Best Practices Decide type of social media presence/online

persona you want to present. But be authentic, find your ‘voice’ Separate personal and professional Know what’s appropriate for each network Privacy settings for personal as appropriate Social media policies are YOUR FRIEND!

Social Media Only Works for a Few, Jeff and Kellyn…

No, We’re Not Special We worked at it. There is [something] of a formula, (but

don’t ask Jeff for the algorithm, math is not his strong suit…)

Yes, It is Important to Your Career 77% of Prospective Employers Google

candidates. 43% pass on candidates either because

of what they ARE or AREN’T posting online.

http://career-advice.monster.com/job-search/getting-started/HR-Googling-Job-Applicants/article.aspxhttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014

It Doesn’t Have to be Hard

Case Study: @monty_odtug odtug?

Butcher, baker, candlestick maker

True Story

Magi?

Nice hat Mr. President?

All Over the Place Confusing Not memorable, or for the wrong

reasons Let me sum up, no there is too much

What is it you’d say ya do here?

Themes…

Corralling…

Benefits?

Kellyn’s Gunea Pig, @RaySmithAce Ray Smith, IOUG Board Member and

community mentor. Co-author on last book, “The Enterprise

Manager Command Line Interface”

Ray’s First Challenge Ray possessed a social media “split personality”. Followers on Twitter didn’t recognize Ray Smith on Twitter with Ray Smith

on Linked in, Facebook, etc.

First Recommendaion: Social Media search and identification engines use data and images to

cross reference individuals online. Use this to his benefit, along with building a uniform social media presence.

Goals Create an image that can easily be identifiable with Ray, for

background image along with an avatar/profile picture. This will help both online users and online engines to cross reference Ray between platforms.

Choose a color scheme that will provide a uniform identifier between Twitter, Linked in, Blog and any other platform that will identify Ray’s professional brand even further.

Linked In

Move your Ace and your IOUG achievements to awards and projects.

Build out your Summary to show all that you provide to any company that employees you. Keep it generic at this level.

Need a headshot for Linkd in, more formal, the better!

Background Image, something Involving your branding…

The “After” for Linked in

Ray Had it Going On! Ray, already had great content and recognition due to his

IOUG volunteering, board of director history and online content, but it was very difficult to locate and identify him.

It didn’t help he had a common name like “Smith”, (know anyone else with that challenge? )

The Great Mysterious Blog

Adding Ray’s Brand to his Blog

TwitterNeed an avatar that can cross identify you.

A background picture, should match Linked in

Follow folks with high follow #’s

We need to build you out a profile with an About.me link and page.

The “After” for Twitter

Analytics from Twitter for Ray

Marked Increase….

Where is Ray, (i.e.“Where is Waldo”)

What Branding Can do…

Social Media Benefits Increased Networking Improved Prospects Enhanced Support and Desire to be Part

of the Community Community Responds in Kind…

Connecting Tips Don’t use the default, lame-O connection message Remind the person how you know them, where

you may have seen them, or why you’d like to join their network.

Don’t connect with just anybody- ensure they offer value to your network.

Profile: Handle & Pic

Don’t tie yourself to a brand or tech Be your OWN brand, e.g. DBAKevlar

Bio Give people a REASON to follow you Include a LINK

1. About.Me2. LinkedIn3. Blog/Website

Bonus Tips…•Remember to follow and to interact.•Use Commun.it or SumAll to automate Follow Thru.•Add Important links like about.me to enhance profile.

•Up to Date at All Times.•First 10 skills are used in search engine.

•For Foreign countries, this is a top contribution page.•Separate personal from professional interaction.

Summary Find your online persona Build your own brand, not just a company’s Figure out what social media makes sense

for the presence you wish to make. Use different formats to broadcast to as

large an audience as possible.