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Bake The Marketing In
@brightwhite | [email protected] cc 2013 | Creative Commons Attribution Sharealike
A RECIPE FOR SUCCESS IN SOCIAL MEDIA AND INTERNET MARKETING
Make the secret a lot more trouble than the trick seems worth.’Teller
http://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html
‘
IT’S BIGGER THAN YOU THINK
Instagram photo by @connorrejay
World population in 2013Mobile devices in 2013
>7 billion
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
Billion users on FacebookNearly 15% of the world
>1
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
Million mobile Facebook users
680
http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
Atlantic Canadian Social Media use by age group
http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/
Gender differences
http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/
YOUR OWNED MEDIA HOME
Instagram photo by @jillclow
http://bishopscellar.ca
MOBILE
Instagram photo by @ramblingamazon
SEARCH
Instagram photo by @ellenandrews
Instagram photo by @kgetson
Instagram photo by @itsklsyyy
Instagram photo by @jaclyngallant
Instagram photo by @hannahthompson01
5 TAKEAWAYS
Instagram photo by @mimmiea
1. Your website is your home base and the only place on the web that you control completely. Use it.
2. Optimize for mobile. Put hours, location, contact info & HTML menu prominently on your site.
3. Claim your Google Local listing and include important keywords on your site to be found.
4. Engage with your fans and dissenters via Twitter, Facebook, Instagram, Yelp, etc. Be real.
5. Email marketing is a very powerful tool. Exploit it.
