Social Business

Using Social Technology to Enhance Organisational Effectiveness

Roy HobsonPractise Manager: Information Worker Solutions, Intervate

What is Social Business?

Outside the firewall(Social networking)

Inside the Firewall(Employee

engagement / Enterprise 2.0 / Collaboration)

Through the firewall(Customer and

Partner engagement)

What exactly is ECM?

“Gartner sees the market splitting into four main areas of buyer focus and vendor influence: transactional content management, social content management, online channel optimization and content management as infrastructure.” - Gartner: Magic Quadrant for ECM November 2010

“ECM, defined as a strategy, can help enterprises take control of their content and, in so doing, boost productivity, encourage collaboration and make information easier to share.

ECM, defined as software, consists of a set of capabilities and/or applications for content life cycle management that interoperate, but that can also be sold and used separately.” - Gartner

The Content Lifecycle

Source: AIIM International – ECM Roadmap 2008

Collaboration is a trending Driver…

AIIM, State of the ECM Industry 2011

Business Drivers for Social tools

AIIM, State of the ECM Industry 2011

…and Social is a trending Risk!

AIIM, State of the ECM Industry 2011

What kinds of ‘social’ are being done?

AIIM, State of the ECM Industry 2011

Emerging Trends

Consumerization

Idea Management

"None of us is as smart as all of us."– Ken Blanchard

Social Analytics

Gamification

“By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes.

Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change.” - Gartner

The ECM Landscape

Source: Gartner

“Understanding the "four worlds" of ECM can help put enterprises on the path to success. Very few vendors have market-leading emphasis and ability in all four.” - Gartner – ECM MQ 2010

The Social Enterprise Landscape

• A precondition of social business is a culture of Empowerment:o Transparencyo Trusto Technology

• Develop a Social Business strategy – and get started!• Develop pro-active Governance• Stages of Evolution

o 1. The community will sell the tools and culture to one another

o 2. Information will become decentralisedo 3. Knowledge hoarding will discontinue

Where do you start?

Get Social with Intervate!