1. Unit 2: Initial SkillsAuditsFinal Research Skills
2. Primary Research Skills:RED (no experience)AMBER (some
experience)GREEN(confident/advanced)Skill
areaR/A/GEvidenceInterviewsRNo Evidence on the
bog.questionnairesGLook at Unit 3 audiences research blogFocus
groupsRNot tested before. 3. RED (no experience)Research
Skills:AMBER (some experience)GREEN(confident/advanced) Skill area
R/A/G Evidence Identifying and following up leads A Evidence unit 3
identity theft factsand opinion. Shifting, collating and storingG
For evidence check the blogger information Quantitative A Evidence
unit 3 identity theft facts research and opinion. 4. RED (no
experience)Research Skills: AMBER (some experience) GREEN
(confident/advanced)Skill areaR/A/G EvidenceQualitative ResearchNot
tested beforeRResearching content for a G For evidence check the
Unit 1 bloggerproductionIdentifying the market or Look at Unit 1 on
the blogger for targetaudience for a productaudience of my productG
5. RED (no experience)Research Skills:AMBER (some
experience)GREEN(confident/advanced)Skill area R/A/G EvidenceWhat
an audience thinks of the A Look at Unit 1 blogger for the
evidenceproductHow large that audience may be G Evidence is located
on the Unit 1 blogger regarding the music industries.How the
product compares toEvidence is located on the Unit 1 bloggersimilar
products G comparing Universal and Sony products. 6. RED (no
experience)Primary Research Skills: AMBER (some experience) GREEN
(confident/advanced)Skill area R/A/G EvidencePhotographyR Not
tested beforeFilmingOther forms of observationParticipant
observationNot tested before R 7. RED (no experience)Secondary
Research Skills: AMBER (some experience) GREEN
(confident/advanced)Skill areaR/A/G EvidenceRatings/circulation and
sales figures Evidence is located on the blogger.AAudience and
market profilesG Unit 2 on the blogger research about the
artist.Identifying likely sourcesG Unit 2 on the blogger research
about the artist andUnit 3 research about identity theft
campaign.Researching G Unit 3 researching and anaylsis about
identity theftSimilar products to understand
theircampaignconventions 8. RED (no experience)Secondary Research
Skills: AMBER (some experience) GREEN (confident/advanced)Skill
area R/A/G Evidenceidentify how and where you are likelyEvidence
see unit 3 blog research about otherto get the necessary
information G identity theft advertsrecognise and follow-up
informationBloggertrails when they present Gthemselves and keep
records of thisactivitystore the information so that it is easily
Slideshare, Blogger and Preziaccessed G
